The boom in digital services Along with the emergence of new and pressing needs expressed by professionals and companies over the past 10–15 years, this led to the proliferation of digital providers such as marketing agencies. The problem? The low level of specialization among its professional staff and their limited theoretical and practical technical knowledge. Therefore, finding a unconventional marketing agency, actually knowing how to handle a company’s communication and digital marketing was (and, in many cases, still is) no easy task. But what do we consider an unconventional marketing agency? Like everything else, it depends on each individual, but based on our experience, we can list a number of characteristics that are certainly not common among most digital marketing agencies in the domestic market.
Conventional or unconventional services. Are some better than others?
There is no definitive answer to this question. It would be absurd if there were, because every client, every professional, or every company requires digital marketing services or other services, with specific needs that can be successfully met using a conventional methodology.
That said, if there is one ecosystem that is prone to almost inevitable experimentation and continuous evolution, it is the digital one. An unconventional marketing agency must make this principle its guiding principle throughout its professional journey. For this reason, and given the emergence—as we mentioned earlier—of numerous digital marketing, advertising, and public relations agencies in recent years, there has indeed been a slight growing perception that Many of those companies aren't really specialists in digital communication and marketing. In other words, they simply copy the mainstream, which is what most people do—and in many cases, they don't perform those tasks correctly—and, as a result, they fail to deliver good results for the client or make the most of the strategy they designed.
What actions define a digital marketing agency as unconventional?
The following may occur unconventional actions in virtually every area or department within a digital marketing agency. For example:
Strategy
- Thinking out of the box
- Creative Offline Activities/Events
- I facilitate collaborative and individual creative processes (brainstorming)
- Use of In-House Technology for Digital Initiatives
- Involving managers in projects
Customer Service
- Submission of Virtual Performance Reports
- A customized, comprehensive CRM system containing all information on initiatives, strategy, communications, billing, and more…
- Personalized touches for the customer's special occasions
- Client Events
Work Environments and Dynamics
- Stress-relief areas (playrooms, relaxation rooms, etc.)
- Standardized Telework
- Motivating Team-Building Activities
- Periodic Performance Reviews
- Professional support for employees (coaches, psychologists, physical therapists, etc.)
- Activities after-work
Why We're an Unconventional (Digital) Marketing Agency
Throughout our more than 10 years in business, at Webbing Online We are particularly proud to offer 360° digital services and to stand out as a team and as project developers.
It’s possible that if you asked other agencies, they might say the same thing, right? 😐 It’s natural for us to think that we’re unique and/or one-of-a-kind (in a positive sense) when it comes to practicing our profession. We certainly think so (that we’re a unconventional digital marketing agency), but the fact is, we know it's true. You see:
Technology Core
Webbing Online was founded by 2 Experts in Telecommunications Engineering, and has two subsidiaries that operate entirely in this sector and contribute the specialized technical team and the tools needed to develop systems and all types of technology associated with a digital project. This background technological, with its specialized professionals, sets us apart from other digital marketing and development agencies. Among other things, it enables us to develop websites and environments e-learning tailor-made, customized solutions (especially on the Moodle platform), as well as mobile apps and CRM software for businesses.
Developers of our own software
Following up on this last point, the technical and know how The team's work allows us to design our own digital tools. No longer just plugins for client websites, but comprehensive software solutions designed to improve the various aspects of digital services (project management, communications, administration, etc.) that a company may have.
Web Hosting Providers
Once again, drawing on the technical and technological expertise of a large part of our unconventional marketing agency's team 😀, we are web hosting providers with the best possible features:
- Backups every 24 hours
- Servers in Spain
- Servers optimized to improve website performance, speed up loading times, and enhance SEO
- Personalized Customer Service
- Incident resolution within 48 hours
Integrating a client's website hosting into our digital services allows us to centralize all services under one umbrella and offer broader, more consistent, and more efficient coverage than having multiple services spread across different providers.
Senior-Junior Team
A team of professionals that combines the experience of Senior professionals, managers, and project leaders for large-scale projects, with young digital natives who are at the forefront of the latest trends, versatile, and very, very technical.
Does an unconventional digital marketing agency cost more?
No.
At digital marketing agencies, like other service companies, is judged by its technical training and financial stability when it comes to successfully providing the services they sell. If we’re interested in an unconventional marketing agency with the features and unique qualities we’ve described in this article, we’ll pay only for the services our company needs for its digital marketing and communications strategy.
You should always compare quotes and break down exactly what services are included in the package you’re considering to determine whether an agency’s service is expensive or not. But there’s no evidence to suggest that if you hire a non-traditional marketing agency with the business profile we’ve described, you’ll end up paying more per month than fee than a typical digital marketing agency.
Conclusions
The less-than-average service and treatment that some of the many digital marketing agencies flooding the domestic market tend to offer their clients leads these clients—and those who follow them—to tend to find an unconventional marketing agency to help them achieve their goals. Just because a company is unconventional doesn't necessarily mean its services are better, but it is true that standing out from the rest creates pressure and raises expectations as a supplier, and therefore, services that live up to those expectations are expected.
The key, in the end, from our humble point of view, is in Webbing Online, it’s no longer a matter of being unconventional or not, but rather of treating the client with the same dedication and level of priority at all times—not just at the beginning, as is often the case. Being different, however, is a good approach, but ultimately, it will be the strategic results that determine whether an unconventional marketing agency is the right solution or not.
With two master's degrees in Online Marketing, Digital Strategy, and Graphic Design, I am now a specialist in content marketing, always focused on SEO and digital strategy. And I love it. We're going to achieve great things together in the future. In fact, we're already doing so.