What is the difference between PPC and SEM?

SEM refers to search engine advertising (SERPs, search results), while PPC refers to advertising on any other digital platform we use (social media, email marketing, display, affiliate marketing, etc.).

How are you billed for PPC?

PPC (Pay-Per-Click) campaigns charge you per interaction. Every time a user clicks on the ad, the platform charges you a fee. The cost per interaction depends on various factors, such as competition and ad quality.

What is the difference between SEO and SEM?

SEO focuses on the organic ranking of a website or app through site optimization, logical structuring based on keywords searched by users, and relevant content. SEM, on the other hand, consists of a series of paid marketing actions on search engines like Google, based primarily on an analysis of the most frequently searched keywords related to your products or services.

What is the difference between SEO and PPC?

SEO drives traffic to our website or app organically—that is, through a series of actions that incur no cost to the client; PPC campaigns involve a cost for each user interaction with our ads or content.

Which is better, SEO or SEM?

It's not a matter of which is better or worse, but rather which strategy is most beneficial for the customer. The recommendation is to combine both strategies. SEO is a long-term strategy, and SEM is a short-term one, although if it works, brands tend to continue using it indefinitely.

What is the relationship between SEO and SEM?

Both strategies are based on an analysis of key keywords that help users find the client's website or app and its products or services.

How do SEO and SEM strategies work together?

When you start using digital marketing to attract customers and achieve business goals, SEM allows you to reach those goals almost immediately, whereas SEO is a strategy where it takes longer to achieve those goals; it’s also worth noting that once achieved, the results will be nearly permanent, whereas with SEM, the moment you stop investing, you stop receiving leads.

Google Ads is the most widely used platform in Spain for SEM, but programmatic advertising and even PPC campaigns could also be considered part of this strategy.

Are Google Ads and PPC the same thing?

They are not the same thing. Google Ads is Google's platform for setting up ad campaigns based on user searches, while PPC refers to campaigns on various platforms—such as social media or email service providers—where you are charged based on user interaction with the ads.

How effective is PPC?

It depends on the industry and the products or services being sold, but a CTR (calculated by dividing impressions by clicks) of 3% or higher is considered acceptable.

Which is better, Google Ads or Facebook Ads?

Both are the most commonly used channels by users in Spain for digital advertising and achieving their sales, lead generation, or branding goals. For the most part, Google users are also active on Facebook, but based on a thorough analysis of your brand’s target audience, one platform might be more suitable than the other.

Google Ads Agency · Certified Partner

SEM and PPC Campaigns That Generate Customers

The most direct digital channel for generating leads and sales: Google Ads campaigns designed, executed, and optimized by certified specialists, with full control over spending and ROI.

Search Engine Advertising

Results from Day One, Investment Under Control

SEM immediately puts you in front of users who are ready to buy, while SEO builds on those results. We work with you to define your target audience, market, keywords, and budget.

We're experts in all formats: search, display, shopping, YouTube, dynamic campaigns, and remarketing. We monitor spending, set conversion goals, and measure return on investment.

What You Get

What's Included in the Service

All Google Ads formats

Search

Search ads designed to attract users who are ready to make a purchase.

Display

Targeted banners to generate demand and brand awareness.

Shopping

Your featured products in Google search results—perfect for e-commerce.

YouTube Ads

Targeted video advertising at the best cost per impression.

Remarketing

Re-engage visitors who have already visited your website and boost your conversion rate.

Tests and CROs

Ongoing experiments with ads and landing pages to lower your cost per lead.

Methodology

How We Do It

Study and Structure

Keywords, competition, and a campaign structure tailored to your goals.

Launch

We create ads, target audiences, and track conversions effectively from day one.

Continuous Optimization

We optimize bids, exclusions, ads, and landing pages to maximize ROI.

Let's talk about your project

How many customers are you losing by not being on Google Ads?

We'll prepare an investment and earnings forecast for your industry. It's free and there's no obligation.

We'll answer your questions

Frequently Asked Questions

How much do I need to spend on Google Ads?

It depends on your industry and competition. We work with you to set a reasonable initial budget, test it, and scale it up only when the numbers add up.

SEM or SEO?

The two complement each other: SEM delivers immediate results, while SEO builds stable visibility over the medium term. The ideal combination depends on your goals and your budget.

What does the monthly management service include?

Strategy, campaign creation and optimization, bid and audience management, A/B testing, and a monthly report detailing the budget, results, and next steps.

Keep exploring

SEM and PPC Campaigns That Generate Customers

Results from Day One, Investment Under Control

What You Get

All Google Ads formats

Search

Display

Shopping

YouTube Ads

Remarketing

Tests and CROs

How We Do It

Study and Structure

Launch

Continuous Optimization

How many customers are you losing by not being on Google Ads?

Frequently Asked Questions

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