E-learning Platform Design- Brampton School
This web design is everything an academy like Brampton Idiomas needs to start online teaching.
Brampton School is a language school in Barcelona. It has more than 100 native teachers who teach from English, German and French, to Chinese, Russian and Japanese; without forgetting Spanish and Catalan for foreigners. In addition to face-to-face courses, they have jumped into online teaching thanks to this platform. The students can accesse to the virtual campus, they also can learn a little more about its curious methodologies and services.
Brompton School offer a wide variety of courses. Individualized, remote, face-to-face, semi-face-to-face, intensive … The level and teaching is adapted to the needs of each student, whether they are children, teenagers or adults.
To create this web platform we have used the WordPress content management platform and some specific extensions for the blog, the virtual campus and the online level tests.
Web Content Structure
The structure of the Brampton School website is very complete and orderly. It mainly has 3 different spaces: the website, the blog and the virtual campus.
The main website consists of a Home-page with the school main information and a small free test to find out the level. Above we find the drop-down menu with 7 sections plus the contact one. In this menu we can find the different face-to-face and online courses, the unique methodologies of the center, student testimonies and a section about the school. Each section includes detailed information whether in video, text or other formats.
On the blog, which you can access through the menu in the upper right corner, news and announcements relevant to current or future students are posted.
Finally, the virtual campus. There, each student has the necessary space to contact the teacher, deliver the assignments and consult any doubts, as well as access the online classes.
Online Marketing for Brampton School
Online Marketing is divided into 2 tasks:
- On-Page SEO Positioning: the web page is fully optimized for search engines like Google, so that any user can browse it and find it without problems.
- Off-Page SEO Positioning: for this e-learning platform we have carried out the link building work and together with the updating of the blog and the use of keywords, the platform will achieve a good natural positioning in search engines such as Google.
