When you create a website It's important to gather all kinds of resources to make sense of the information it will provide. Today we'll discuss the tools for analyzing website traffic. You have a large number of them stored at free websites, so that if at any time you stop using the services of online marketing specialists and decide to manage your website yourself, you can use them as you wish.
How can you measure traffic on your website?
In order to be able to do much more specific measurements, based on a thorough analysis, you need payment methods, which could help you uncover more “hidden” data and create highly detailed charts and predictions. But sometimes, that level of detail isn’t necessary, and free resources can be more than enough to get a realistic picture of what the traffic to our website.
SimilarWeb
This tool is very interesting because it shows you a very comprehensive report, with data on the website's bounce rate and the average duration of each user's visit. It also has a section dedicated to create charts that reflect an estimate of the number of visits associated with each source of user traffic to the site.
Alexa
It allows you to perform a Free website analysis, although it is primarily based on paid gadgets. Within the report—which is what interests us when it comes to using tools for analyze a website's traffic for free, it includes an estimate of the level of interest in your website both nationally and globally. It also shows you which five countries bring you the most visitors. It also shows you which pages or links led visitors to your site. Finally, you can review which are the keywords that bring users to this site.
Google Display Planner
This tool performs a comprehensive analysis of the online traffic to your website. With it, you'll be able to see how many unique visitors you have and the profile of each one, without missing a single detail. Plus, it will let you know which are the most frequently visited pages and the amount of time each user group spends on them, which will let you know which part of the website attracts the most attention and which may need changes.
URL Trends
This tool is also quite interesting, as it shows you information about the links that allow you to access your site or those that leave. Plus, you retain control over social bookmarks, which are becoming increasingly important. It also creates a demographic profile of the website's visitors and categorizes most of them. This will allow you to create new content tailored to their searches, preferences, and needs, so they will continue to visit your website and stay on it for longer and longer periods of time.
As you can see, the tools for analyzing website traffic They usually share a common goal, but not all of them do the same work or do it the same way. That's why you should choose the one that best fits your needs. This is the only way you'll be able to monitor your website's traffic and improve the areas that, in your opinion, are most likely to help you achieve your goals.