The Images on social media visually define who you are and what you want to convey to your followers. So choose them with care and love and, above all, optimize them for the social network where you publish them.
On social media, content is just as important as taking care of your images. Do you know the recommended image sizes for each social network to improve your posts? When it comes to Social Media, the content you publish is as important as the images that go with it.
A very common mistake is pixelated images posted on social media, since Facebook and Twitter always compress images (always try to upload them in PNG format). To help you with this task, in this post we show you the updated, recommended sizes for your images on different social networks.
Social media image sizes.
You should know that even though your images are displayed at 600 x 600 pixels, it is best to upload them at 1080 x 1080 pixels.
- Profile photo: 180 x 180
- Square image: 1080 x 1080
- Landscape image: 1080 x 566
- Portrait image: 1080 x 1350
- Story: 1080 x 1920
- Square video: 1080 x 1080
- Landscape video: 1080 x 608
- Portrait video: 1080 x 1350
- Reels (and also IGTV): 1080×1920
We all know how simple Instagram is, which may explain its success. If your image is in landscape format, you can upload it at 1080 x 566 pixels, although Instagram will display it at 600 x 400 pixels. If it is in portrait format, you can upload it at 1080 x 1350px and it will be displayed at 600 x 749px.
– TikTok
- Profile photo: 200 x 200
- Videos: 1080 x 1920
- Feed ad image: 1200 x 628
- Feed ad video (portrait): 720 x 1280
- Feed ad video (square): 640 x 640
- Feed ad video (landscape): 1280 x 720
This app is designed entirely for mobile use, so if you are going to create content for this social network, always remember to record with your phone held vertically (that way you make the most of your phone's screen). TikTok is one of the social networks that puts the most emphasis on visual content.
- Profile photo: 400 x 400
- Header photo: 1500 x 500
- Video post (square): 1200 x 1200
- Video post (landscape): 1920 x 1200
- Video post (portrait): 1200 x 1920
- Post image: 1200 x 600
- Card image: 800 x 418
Tweets with images are 5 times more likely to be retweeted. Don't miss the chance to back up your content visually for wider distribution and reach. It turns out that the best images on Twitter are 1024 x 512 pixels.
- Profile photo: 180 x 180
- Cover photo: 820 x 312 mobile: 640 x 360 (FYI)
- Video Post: 1280 x 7230
- Story: 1080 x 1920
- Event image: 1920 x 1080
- Facebook Link: 1200 x 628
- Photo post (square): 1200 x 1200
- Photo post (landscape): 1200 x 636
It is worth noting that the sizes of the images you publish on Facebook are the most complex, or at least the least optimized, because they always depend on the format of the post (whether it is a link post or an image post). The same is not true of cover and profile photos, whose size is fixed by default.
– YouTube
- Profile image: 800 x 800
- Header image: 2560 x 1440
- Video: 1920 x 1080
- Video thumbnail: 1280 x 720
You can also customize your cover images on YouTube. To do this, you should choose a fairly large size (2560 × 1440 pixels). That way, if your channel is viewed on a large screen (for example, a Smart TV), it won't look pixelated.
This more professional social network has less visual content and allows less customization.
Personal Pages:
- Profile photo: 400 x 400
- Header: 1584 x 396
Company Pages:
- Logo: 300 x 300
- Header: 1128 x 191
- Sponsored content images: 1200 x 628
Videos and images:
- Video post (max): 4096 x 2304
- Square image: 1200 x 1200
Conclusion
You have to get things right when your brand is creating great visual content for social media.
You must make sure the images you use don't break copyright law. If you don't have original photos, look for high-quality royalty-free images . And find out which tools can help you improve your social media images.
On top of that, use the right social media image size. This is really important because it will keep the image from looking odd and will help you increase engagement, since the full photo will be visible, with nothing cropped.
With two master's degrees in Online Marketing, Digital Strategy, and Graphic Design, I am now a specialist in content marketing, always focused on SEO and digital strategy. And I love it. We're going to achieve great things together in the future. In fact, we're already doing so.