Success Story · Online Stores
Vintage Jewels by Lulu is a Barcelona-based online jewelry store specializing in original vintage pieces, New Old Stock jewelry and handmade creations featuring antique elements. At Webbing, we developed its international online store, set up to sell in English and Spanish to customers in different countries.
The Challenge
Selling vintage jewelry outside Spain poses specific challenges: conveying the authenticity and history of each piece, organizing a catalog of one-of-a-kind items and offering foreign buyers a purchase with no surprises in shipping costs or customs. The brand also wanted to strengthen its image with editorial content, press features and care tips, and needed a structure that allowed shoppers to browse jewelry by type, origin or occasion.
What We Did
We designed an online store with a refined aesthetic, multi-dimensional navigation, clear shipping messages in the header and an editorial space that accompanies and gives context to each piece.
Result
Vintage Jewels by Lulu now sells to customers in different countries from a store that honors the value of each piece. Shoppers find jewelry by style or occasion, know the shipping terms in advance and can read about the history of the items they buy. The brand also has its own channel to share its work beyond the product.
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