Portfolio · Sports
A gym or fitness center needs a website that motivates and drives conversions: class schedules, activities, trainers, and a clear button to try a class or sign up. Here are some of the fitness projects we’ve designed and maintain at Webbing.
What Really Matters
When it comes to sports, a website has two very different purposes: to convince those who aren't yet members and to make life easier for those who already are. Mixing the two on the same page is the most common mistake, and it results in a website that serves neither purpose.
Schedules and fees—clear and straightforward. These are the two things everyone is looking for—and the two that are hardest to find. If the price isn't listed, people assume it's expensive and walk away. And your team should be able to change the class schedule each week without having to call us.
The free trial is the real deal. No one signs up for a gym on their phone without visiting it first. The website's goal is to secure that first visit: a trial class, a free week, or an appointment to tour the facilities—all with a two-field form.
Local SEO with a focus on discipline. Search for «CrossFit,» «Pilates,» «padel,» or «jiu-jitsu» along with the neighborhood name, not «sports center.» A separate page for each discipline, with schedules and a coach, is much more effective than a single «activities» page.
And the photos from the actual site. People want to see the locker room, the gym, and people working out—not a stock photo with models. In this industry, real photos attract customers, while generic ones drive them away.
We design websites that drive sales for your industry. Learn more about our web design Or tell us about your project.
