Success Story · Construction and Renovations
Estruca is a real estate agency in Badalona that combines home sales and rentals with home staging, personal shopping, renovation, and mortgage advisory services. At Webbing, we designed their multilingual website to showcase their property portfolio and attract homeowners looking to sell.
The Challenge
A real estate agency caters to two audiences with opposing needs: those looking for a home and those who want to sell theirs. Estruca needed to serve both through the same website while, at the same time, setting itself apart from generic real estate portals by offering a comprehensive, personalized service. The challenge was to explain complementary services such as home staging and selling a property with tenants still living in it, present the properties in an attractive way, and generate inquiries from homeowners in Badalona and the surrounding area.
What We Did
We organize the site's navigation around users' main needs: buying, selling, and renting. From there, each complementary service has its own section, and the forms are designed to capture qualified leads.
Result
Estruca has a website that reflects its comprehensive service model. Buyers can browse available properties, and sellers understand right away the value the agency brings to the sale. The trilingual version of the site allows the agency to serve international clients as well, and the team receives inquiries with more context to help them prepare for each transaction.
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