The big advantage of being a digital marketing agency As a multidisciplinary firm in Madrid with our own development and systems departments, we can execute any advanced programming project requested by a client with precision and attention to detail. We often encounter this in the mobile app development. Very precise and specific specifications that our technical team members are able to implement in any application requested of us. Develop an Android app It is an increasingly popular request (on Android and iOS) that requires cutting-edge technology and a high degree of creativity and functionality to meet the expectations of clients and users.
Given that More than 70% of global mobile app development takes place on the Android platform (reaching 90% in Spain), we want to take a closer look at the exciting challenge of creating and developing Android apps today.
Pros and Cons of Developing an App for My Company
The The advantages far outweigh the disadvantages. In whatever marketing, communication, and management strategy our brand may have, the mobile app development It will have a positive ripple effect on most areas of the business.
Among others:
- Customization of services tailored to customer needs to provide answers and solutions to their users.
- Company available 24 hours a day
- Customer Services: A Useful and Interactive Resource for Customers
- Building Audience Loyalty (Related to the previous point, we can implement a loyalty strategy featuring perks, discounts, special offers, and promotions targeted at our current customers)
- Instant Customer Service Channel
- Continuous Improvement Channel (related to the previous point, we can periodically gather user feedback through surveys and other initiatives to identify problems, resolve them, and continue to improve as a service provider).
- Collection of relevant information: Always in compliance with the provisions of the General Data Protection Regulation (GDPR) (https://europa.eu/youreurope/citizens/consumers/internet-telecoms/data-protection-online-privacy/index_en.htm), we will receive information relevant to our business if we request it through the features we build into the app.
- Positive branding: Conveying a modern, sophisticated, versatile, and functional corporate image.
- Performance Measurement: We will be able to gauge the app's success by looking at the number of downloads and user engagement with it.
Why Choose Android App Development
Developing an Android app means doing the following: into flexible and functional code which allows you to add updates to maintain and continuously improve the app. The only limit, therefore, is the developer and their imagination.
It is a semi-open code (partly closed) whose kernel configuration has been programmed using Linux. At Webbing Online, we are experts in this operating system.
- Standardization
In mobile app development, the Android operating system is the most widely used in the world. It's available on most devices, which gives us extensive service coverage, no matter where in the world we are.
- User Community
That makes sense, if we stick with the previous point. The widespread adoption of this technology across a multitude of brands and models provides coverage to millions of users (about 90% of the global mobile app market share are present in the Android operating system).
- Global developer community
This standardization has led to a proliferation of developers specializing in Android. Also because Its programming language is Java, the “language” in which most specialists are trained, and which is also used in the web design. This is also due to the larger community of specialists in mobile app development for the Android operating system; since iOS is a system with its own programming language, when designing an app, developers tend to choose a system they are more familiar with over one whose language is more limited.
- Multifunction
Developing an Android app in a tech market so focused on accessibility has led to most smart products (televisions, home appliances, GPS devices, watches, exercise machines, scales, etc.) are now connected to their operating system.
- Google Friend
Who doesn't use at least one of Google's many products these days? The Integration with them is complete, which opens up a wide range of features for users who use the California-based tech giant's products on a daily basis—a fact that in itself serves as an incentive to install the Android operating system on our devices. The same is true for developers.
Native Mobile App Development
Native apps offer many benefits compared to the programming languages used on Android and iOS. Not many digital marketing agencies have the know-how a technician for the development of this type of mobile application. At Webbing Online, we specialize in them thanks to our app development department, staffed by technical experts on iOS, Android, Linux, Java, HTML5, CSS, Python, C…
In this case, developing native mobile apps involves using the platform's own native language to build the app, which is a major advantage. It is a best way to develop apps in hybrid environments in terms of usability and visual design. The possibilities are endless.
We must strive to create a comprehensive, functional, and satisfying user experience.
Webbing Online Methodology
The in-depth expertise our specialized professionals have in mobile app development means that at Webbing Online Let's have a defined work methodology For years, a guarantee of compliance with the timings established standards and customer satisfaction.
Working closely with the client throughout the entire process, the groundwork is laid during the initial project meetings. Before beginning any design or development work on the app, we conduct a preliminary study of the project’s contextual and industry-specific landscape to gain a deep understanding of our client’s environment and industry context. This is a crucial step in ensuring that the app we design is as customized as possible.
- Consulting
- Strategy Development
- Creative Design and UX/UI Usability
- Project Development
- Trials, control groups
- Implementation and Launch
- App Monitoring and Analytics
- Consulting, Communication, and Promotional Activities
To simplify users' interaction with your brand's mobile app, We integrate it with third-party systems to enhance and improve the user experience in terms of usability and functionality.
Conclusions
Year after year The number of mobile apps just keeps growing and growing. Companies and personal brands have realized the benefits these portable tools bring to marketing, communication, and public relations strategies. Develop an Android app It's the most requested, but the range of requests goes beyond just Android and iOS.
We don't even have to release our app through the official app stores of the major operating systems. If we don't want the app to be public but rather restricted to a limited, targeted audience, it's possible to install the mobile app using a simple link. Since the mobile app is hosted on a server, when you send the link to a specific user and they click on it, the device will recognize it as an app, and the user will then be able to download it to their cell phone, provided the device has been configured to allow the installation of apps from unknown sources.
Put yourself in Contact Us If you're interested in the mobile app development for your company or brand.
With two master's degrees in Online Marketing, Digital Strategy, and Graphic Design, I am now a specialist in content marketing, always focused on SEO and digital strategy. And I love it. We're going to achieve great things together in the future. In fact, we're already doing so.