{"id":7935,"date":"2022-03-16T09:09:24","date_gmt":"2022-03-16T09:09:24","guid":{"rendered":"https:\/\/webbing.online\/?p=7935"},"modified":"2023-01-26T13:42:01","modified_gmt":"2023-01-26T13:42:01","slug":"remarketing","status":"publish","type":"post","link":"https:\/\/webbing.online\/remarketing\/","title":{"rendered":"Remarketing: \u00bfQu\u00e9 es y c\u00f3mo utilizarlo?"},"content":{"rendered":"\n<p>Posiblemente has notado c\u00f3mo algunos sitios web tienen <strong>la tendencia de reaparecer ante nuestra vista una y otra vez,<\/strong> despu\u00e9s de haberles hecho una visita virtual. De hecho, parecen estar en todas partes, tanto en los espacios publicitarios de nuestro buz\u00f3n como en otros sitios que visitamos. Muchas personas creemos que Google es el responsable de este bucle publicitario, pero nos equivocamos. Si hay que se\u00f1alar al verdadero culpable, debemos apuntar nuestro dedo hacia<strong> estas p\u00e1ginas que usan el<\/strong> <strong>remarketing <\/strong>para aparecerse hasta en nuestros sue\u00f1os (es broma).<\/p>\n\n\n\n<p>Y a pesar que mucha gente le suele parecer una estrategia un poco desagradable, la realidad es que se trata de una poderosa herramienta publicitaria que arroja buenos resultados a los negocios online. Sobre todo porque <strong>los ayuda a incrementar su visibilidad y sus ventas.<\/strong><\/p>\n\n\n\n<p>Pero <strong>\u00bfQu\u00e9 es el remarketing realmente?<\/strong> \u00bfC\u00f3mo hacen esas empresas que visitamos\u00a0para aparecer en todos lados mientras navegamos en la web? En este post desentra\u00f1aremos el secreto mejor guardado de algunos negocios en l\u00ednea.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >&Iacute;ndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/remarketing\/#%C2%BFQue_es_el_remmarketing\" title=\"\u00bfQu\u00e9 es el remmarketing?\">\u00bfQu\u00e9 es el remmarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/remarketing\/#%C2%BFComo_utilizarlo\" title=\"\u00bfC\u00f3mo utilizarlo?\">\u00bfC\u00f3mo utilizarlo?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/remarketing\/#Hay_que_crear_una_lista\" title=\"Hay que crear una lista\">Hay que crear una lista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/remarketing\/#Hacer_otra_listas\" title=\"Hacer otra listas\">Hacer otra listas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/remarketing\/#Ejemplo_de_como_hacer_las_listas\" title=\"Ejemplo de c\u00f3mo hacer las listas\">Ejemplo de c\u00f3mo hacer las listas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/remarketing\/#%C2%BFPor_que_utilizar_el_%C2%ABretargeting%C2%BB\" title=\"\u00bfPor qu\u00e9 utilizar el \u00abretargeting\u00bb?\">\u00bfPor qu\u00e9 utilizar el \u00abretargeting\u00bb?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/remarketing\/#Conclusiones\" title=\"Conclusiones\">Conclusiones<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_remmarketing\"><\/span>\u00bfQu\u00e9 es el remmarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El <strong>remarketing <\/strong>tambi\u00e9n se denomina \u00ab<a href=\"https:\/\/en.wikipedia.org\/wiki\/Behavioral_retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">retargeting<\/a>\u00bb en ingl\u00e9s, que significa \u00abre-focalizaci\u00f3n\u00bb, y consiste en una <strong>t\u00e9cnica publicitaria de <\/strong><a href=\"https:\/\/webbing.online\/servicios-mkt-digital\/\"><strong>Marketing Digital<\/strong><\/a><strong> que nos permite hacerle seguimiento a los usuarios\/as<\/strong> que ya conoce nuestro negocio o nuestras ofertas.<\/p>\n\n\n\n<p>Por ejemplo, cuando un usuario de Internet visita nuestro sitio web, tenemos la posibilidad de ofrecerle un nuevo mensaje publicitario para que pueda obtener nuestro producto.<\/p>\n\n\n\n<p>Es decir, este programa publicitario <strong>nos permite llegar a antiguos visitantes de nuestro sitio web cuando investigan en Google<\/strong>. Adem\u00e1s puede hacernos visibles, incluso si estamos en la p\u00e1gina de nuestros competidores o cuando navegamos en nuestra red social favorita.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-1024x727.jpg\" alt=\"retargeting\" class=\"wp-image-7946\" width=\"650\" height=\"461\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-1024x727.jpg 1024w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-300x213.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-768x545.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-1536x1090.jpg 1536w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-2048x1454.jpg 2048w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-500x355.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-800x568.jpg 800w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-1280x909.jpg 1280w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/retargeting-1920x1363.jpg 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_utilizarlo\"><\/span>\u00bfC\u00f3mo utilizarlo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para hacer uso el del <strong>remarketing,<\/strong> primero debemos contar con un sitio web\u00a0que genere visitas. En este site debemos instalar herramientas de seguimiento como <em>Facebook Pixel <\/em>o<em> Google Ads<\/em> para identificar a los\/las visitantes. As\u00ed, podemos definir escenarios y eventos clave que activar\u00e1n las campa\u00f1as adecuadas.<\/p>\n\n\n\n<p>Si queremos que nuestra t\u00e9cnica se ejecute de forma eficaz,<strong> resulta importante identificar y diferenciar correctamente a cada tipo de visitante en funci\u00f3n de su comportamiento. <\/strong>Y es que no nos volveremos a dirigir de la misma manera a alguien que abandon\u00f3 su carrito sin validar sus compras o a un usuario\/a que simplemente visit\u00f3 nuestro sitio web.<\/p>\n\n\n\n<p>He aqu\u00ed los pasos para aplicar una campa\u00f1a de <strong>remarketing<\/strong> <strong>\u00bfCon la ayuda de qui\u00e9n? De Google,<\/strong> por tanto, el gigante estadounidense ser\u00e1 nuestro principal c\u00f3mplice. Vamos all\u00e1:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hay_que_crear_una_lista\"><\/span>Hay que crear una lista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para <strong>aplicar esta t\u00e9cnica publicitaria en Google<\/strong>, primero debemos crear una lista. \u00bfUna lista? \u00bfPero una lista de qu\u00e9? En pocas palabras, la lista de usuarios de Internet que han visitado nuestro sitio web.<\/p>\n\n\n\n<p>Esto se hace colocando un fragmento de c\u00f3digo, que encontraremos en nuestra <strong>interfaz de <a href=\"https:\/\/webbing.online\/servicios-mkt-digital\/sem\/\">Google Ads<\/a><\/strong> en todas las p\u00e1ginas de nuestro sitio. Si lo deseamos, tambi\u00e9n podemos colocar este c\u00f3digo en el pie de p\u00e1gina.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hacer_otra_listas\"><\/span>Hacer otra listas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez hayamos registrado con \u00e9xito una cierta cantidad de visitantes, tenemos que crear las listas. \u00bfPero no es eso lo que hicimos antes? \u00a1No exactamente! Al incrustar el c\u00f3digo en nuestro sitio web, simplemente hicimos un inventario de las personas que nos visitaron.<\/p>\n\n\n\n<p><strong>Ahora tenemos que hacer listas de \u00abretargeting\u00bb.<\/strong> Podemos decidir hacer solo una o varias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplo_de_como_hacer_las_listas\"><\/span>Ejemplo de c\u00f3mo hacer las listas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Supongamos que vendemos chocolates y caf\u00e9. Y observamos que un usuario lleg\u00f3 a la categor\u00eda \u00abChocolates\u00bb de nuestro site despu\u00e9s de haber realizado la b\u00fasqueda de \u00abchocolates cremosos\u00bb en Google. Otro escribi\u00f3 \u00abcaf\u00e9 negro\u00bb en el motor de b\u00fasqueda y aterriz\u00f3 directamente en la categor\u00eda \u00abcaf\u00e9\u00bb de nuestra p\u00e1gina.<\/p>\n\n\n\n<p>Para volver a comercializar nuestros productos de la mejor manera, lo ideal ser\u00e1 que el primer visitante vea anuncios relacionados con chocolates y el segundo, anuncios relacionados con caf\u00e9.Por lo tanto, tenemos la opci\u00f3n de hacer una lista \u00fanica con un anuncio sobre chocolates y\/o caf\u00e9, pero nos arriesgamos a ofrecerle chocolates a uno de nuestros visitantes que quer\u00eda caf\u00e9 y viceversa.<\/p>\n\n\n\n<p>Como siempre,<strong> Google nos ofrece la mejor soluci\u00f3n. Y es que tambi\u00e9n podemos decidir hacer dos listas:<\/strong><\/p>\n\n\n\n<ul><li>El primero podr\u00eda llamarse \u201cLista de chocolates\u201d, e ir\u00e1 dirigido a todas las personas que hayan visitado la categor\u00eda de \u201cchocolates\u201d, mientras ofrecemos un anuncio con un mensaje sobre nuestro caf\u00e9.<\/li><\/ul>\n\n\n\n<ul><li>El segundo se dirigir\u00e1 de manera similar a aquellos interesados \u200b\u200ben el caf\u00e9.<\/li><\/ul>\n\n\n\n<p>Con Google, tambi\u00e9n podemos optar por aplicar el <strong>remarketing<\/strong> de diferentes formas en funci\u00f3n de nuestro prop\u00f3sito y tipo de campa\u00f1a.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-1024x683.jpg\" alt=\"que es el remarketing\" class=\"wp-image-7949\" width=\"650\" height=\"433\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-1024x683.jpg 1024w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-768x512.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-1536x1025.jpg 1536w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-2048x1366.jpg 2048w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-500x334.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-800x534.jpg 800w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-1280x854.jpg 1280w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/que-es-el-remarketing-1920x1281.jpg 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_utilizar_el_%C2%ABretargeting%C2%BB\"><\/span>\u00bfPor qu\u00e9 utilizar el \u00abretargeting\u00bb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Partiendo de las necesidades y los objetivos de nuestro negocio, es posible utilizar el <strong>remarketing<\/strong>. \u00bfEsto qu\u00e9 significa? <strong>Que podemos orientar nuestra campa\u00f1a el cumplimiento de una meta en espec\u00edfica<\/strong>, como:<\/p>\n\n\n\n<ul><li>Aumentar el tr\u00e1fico.<\/li><li>Impulsar las ventas.<\/li><li>Incrementar la tasa de conversi\u00f3n.<\/li><li>Conseguir m\u00e1s suscripciones al bolet\u00edn.<\/li><\/ul>\n\n\n\n<p>Conviene destacar que los <a href=\"https:\/\/webbing.online\/servicios-mkt-digital\/\">especialistas en marketing<\/a> y los comerciantes m\u00e1s experimentados en Internet,\u00a0suelen considerar el \u00abretargeting\u00bb como una herramienta importante para dirigirse mejor a los clientes y aumentar las tasas de conversi\u00f3n. Por supuesto, <strong>esta t\u00e9cnica tambi\u00e9n la utilizan las empresas que desean aumentar su visibilidad en la web<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusiones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El<strong> remarketing<\/strong> supondr\u00e1 una herramienta de marketing digital muy poderosa, siempre y cuando est\u00e9 configurada correctamente y bien estructurada en sentido ascendente. Sin embargo, a pesar de las muchas ventajas que ofrece, <strong>esta estrategia suele ser muy descuidada por la mayor\u00eda de las empresas con presencia en Internet.<\/strong><\/p>\n\n\n\n<p>La raz\u00f3n:<strong> el desconocimiento de su efectividad.<\/strong> Por lo tanto, esperamos que con este posts os anim\u00e9is a crear una campa\u00f1a de \u00abretargeting\u00bb, bajo la asesor\u00eda de nuestros expertos en marketing digital.<strong><a href=\"https:\/\/webbing.online\/contacto\/\"> \u00a1Vamos, escr\u00edbenos!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posiblemente has notado c\u00f3mo algunos sitios web tienen la tendencia de reaparecer ante nuestra vista una y otra vez, despu\u00e9s de haberles hecho una visita virtual. De hecho, parecen estar en todas partes, tanto en los espacios publicitarios de nuestro buz\u00f3n como en otros sitios que visitamos. Muchas personas creemos que Google es el responsable &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Remarketing: \u00bfQu\u00e9 es y c\u00f3mo utilizarlo?\" class=\"read-more button\" href=\"https:\/\/webbing.online\/remarketing\/#more-7935\" aria-label=\"Leer m\u00e1s sobre Remarketing: \u00bfQu\u00e9 es y c\u00f3mo utilizarlo?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":73,"featured_media":7943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":"","_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[159],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing: \u00bfQu\u00e9 es y c\u00f3mo utilizarlo? | Webbing<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el remarketing realmente? \u00bfQu\u00e9 le puede ofrecer a mi empresa como anunciante? 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