{"id":9654,"date":"2023-03-21T11:07:42","date_gmt":"2023-03-21T11:07:42","guid":{"rendered":"https:\/\/webbing.online\/?p=9654"},"modified":"2026-09-22T08:34:49","modified_gmt":"2026-09-22T08:34:49","slug":"chatbots-improving-the-customer-experience","status":"publish","type":"post","link":"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/","title":{"rendered":"Chatbots and Marketing: How Chatbots Are Improving the Customer Experience"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We love our Siri and Google Assistant; we like telling Alexa to play our favorite music, call someone, and answer questions about our favorite sports star or movie actor. Basically, this is the new world of chatbots: having a conversation with a machine instead of a person.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People seem more and more ready for it. And not only is it fun, but <strong>it is also effective<\/strong>, especially for today's generations, who are constantly on the go, in a hurry, and eager to get information and results instantly. So, what do chatbots have to do with marketing? A lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/blog.hubspot.es\/marketing\/chatbot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">chatbots <\/a>can <strong>meet the demand for information<\/strong> and 24\/7 customer support. Through continuous improvements in natural language processing technology, these tools learn and improve to provide satisfactory responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether a customer wants more information about a specific product or service or is having a problem with a product, delivery, exchange, etc., a <strong>The chatbot can handle it very well<\/strong>. In this post, let's take a look at how chatbots are improving the customer experience and what steps to take to make the most of them.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Como_ayudan_los_chatbots_a_tu_empresa\" >How Chatbots Can Help Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Claves_para_usar_los_bots_como_herramientas_de_marketing\" >Tips for Using Bots as Marketing Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Respondete_algunas_preguntas\" >Ask yourself a few questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Estudia_a_tu_publico_objetivo\" >Study Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Elige_una_buena_opcion\" >Choose a good option<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Piensa_en_la_simplicidad\" >Think about simplicity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Monitorear_y_probar\" >Monitor and Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Se_honesto_tu_bot_no_siempre_tendra_la_respuesta\" >Let's be honest\u2014your bot won't always have the answer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Haz_que_su_bot_sea_amigable\" >Make your bot user-friendly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_ayudan_los_chatbots_a_tu_empresa\"><\/span><strong>How Chatbots Can Help Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, chatbots <strong>can track customer data<\/strong>, in fact, when these customers return, they may be addressed by name, and their previous orders will be recalled. They will even receive recommendations and suggestions for additional products or services they might be interested in. This personalizes the communication, which is always a plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots are giving companies an edge over their competitors. Simply because they are more efficient, by offering customers a <strong>faster, higher-quality service<\/strong>, furthermore, they do not have human personality traits that might offend or discourage some people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With bots, customers get the attention they deserve. We cannot ignore, therefore, that chatbots will soon become mainstream in all <a href=\"https:\/\/webbing.online\/en\/digital-marketing-services\/\"><strong>marketing strategies<\/strong><\/a>. Taking action now can add value to your business; it's a fact that technology is changing rapidly, and you need to get started right away.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Claves_para_usar_los_bots_como_herramientas_de_marketing\"><\/span><strong>Tips for Using Bots as Marketing Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we'll outline some key points for incorporating these tools into your marketing strategies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Respondete_algunas_preguntas\"><\/span><strong>Ask yourself a few questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The decision to use chatbots in our marketing strategies is not something to be taken lightly; first, we need to ask ourselves a series of questions to get the most out of them. These would be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the <a href=\"https:\/\/webbing.online\/en\/chat-gpt-3\/\">About My Bot<\/a>?<\/li>\n\n\n\n<li>What exactly do I want him to do?<\/li>\n\n\n\n<li>How necessary is it?<\/li>\n\n\n\n<li>Can you provide value to my current and potential customers that they aren't currently receiving?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know the answers to these questions, you'll be ready to move on to developing the bot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estudia_a_tu_publico_objetivo\"><\/span><strong>Study Your Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can't always <strong>anticipate all questions or problems<\/strong> that members of your target audience may have. Research your customer base and identify the most common questions or problems they have. In other words, what will provide the most value to your customer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are tools, such as Kik and Telegram, that allow companies to automatically set up very simple accounts that will handle the <strong>basic tasks you want your bot to perform<\/strong>. For example, they can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To provide information or find specific products or services.<\/li>\n\n\n\n<li>Provide shipping and delivery details.<\/li>\n\n\n\n<li>Assist with payment processes.<\/li>\n\n\n\n<li>For stores or restaurants that deliver or offer takeout, they handle food orders.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elige_una_buena_opcion\"><\/span><strong>Choose a good option<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You probably don't understand the technical aspects of chatbot development, but as long as you know what you want it to do, you can find the resources you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obviously, your budget plays a role, but if you do your research, there's a chance you might be able to partner with a <strong>a new company hungry for business<\/strong> and get a truly cost-effective deal. The other option is to choose from a wide variety of bot-building templates that will guide you in developing your own; in fact, no coding experience is required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Piensa_en_la_simplicidad\"><\/span><strong>Think about simplicity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When <em><strong>Taco Bell<\/strong><\/em> When he decided to launch his chatbot, he focused on one thing: takeout orders. The bot would take orders, repeat those orders back to customers, and then offer options and suggestions based on the order. Just like Taco Bell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doing It Right, Simply <strong>keeps customers happy<\/strong> and keeps the company's reputation intact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitorear_y_probar\"><\/span><strong>Monitor and Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can't afford to have issues that leave users dissatisfied; in fact, frequent updates may affect the quality of service. It's best to develop a separate bot for each type of campaign or objective and automatically route your customers' questions and issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your job will be much easier to <a href=\"https:\/\/webbing.online\/en\/digital-marketing-services\/web-analytics\/\"><strong>analyze <\/strong><\/a>and troubleshoot issues across individual campaigns rather than in a single campaign, which makes it more prone to errors. By monitoring and testing your bots, you\u2019ll learn a lot\u2014such as what customers like, what they don\u2019t like, what they actually use, and what they don\u2019t. All of this will indicate how <strong>Modify and update your chatbots<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Se_honesto_tu_bot_no_siempre_tendra_la_respuesta\"><\/span><strong>Let's be honest\u2014your bot won't always have the answer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your customer is misinformed and thinks they're talking to a human, you're not being honest or fair. That ultimately leads to mistrust. Our advice is to give your bot a friendly\u2014or even funny\u2014name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, robots must <strong>to connect with people<\/strong>. There will be questions and issues that your bot won't be able to resolve. In these cases, the smartest thing to do is to refer users to a person so they can get the right answer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Haz_que_su_bot_sea_amigable\"><\/span><strong>Make your bot user-friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Users appreciate friendliness and a touch of humor, but don't let your bot focus solely on making people laugh. Customers also want quick answers and solutions, so we recommend striking a good balance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One way to do this is <strong>review the bots used in the industry<\/strong> and see how they interact with customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chatbots and Marketing<\/strong> It's a powerful combination. Especially since bots leverage software applications to engage in conversations with users, with the goal of enhancing the value provided for use cases such as 24\/7 support, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aspects of chatbot marketing described in this article are just the beginning. There is no doubt that bots will play a very important role in future business marketing strategies and tactics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what are your options? Simple: jump on board now, learn as much as you can, experiment with bots, and become a marketing master. From <a href=\"https:\/\/webbing.online\/en\/contact\/\"><strong>Webbing <\/strong><\/a>We can provide you with professional guidance to help you take this big step effectively.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nos encanta nuestro Siri y el Asistente de Google; nos gusta decirle a Alexa que coloque nuestra m\u00fasica favorita, llame a alguien y responda preguntas sobre nuestro querido personaje deportivo o actor de cine. B\u00e1sicamente, este es el nuevo mundo de los chatbots: tener una conversaci\u00f3n con una m\u00e1quina en lugar de una persona.&nbsp; La &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Chatbots and Marketing: How Chatbots Are Improving the Customer Experience\" class=\"read-more button\" href=\"https:\/\/webbing.online\/en\/chatbots-mejorando-experiencia-clientes\/#more-9654\" aria-label=\"Read more about Chatbots y marketing: c\u00f3mo los chatbots est\u00e1n mejorando la experiencia de los clientes\">Read more<\/a><\/p>","protected":false},"author":76,"featured_media":13675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[],"class_list":["post-9654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chatbots y marketing: chatbots y la experiencia de los clientes<\/title>\n<meta name=\"description\" content=\"Chatbots y marketing es una combinaci\u00f3n poderosa. Sobre todo porque los bots aprovechan las aplicaciones de software para mantener\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webbing.online\/en\/chatbots-improving-the-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chatbots y marketing: chatbots y la experiencia de los clientes\" \/>\n<meta property=\"og:description\" content=\"Chatbots y marketing es una combinaci\u00f3n poderosa. Sobre todo porque los bots aprovechan las aplicaciones de software para mantener\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webbing.online\/en\/chatbots-improving-the-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Webbing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webbingbarcelona\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T11:07:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T08:34:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webbing.online\/wp-content\/uploads\/2026\/09\/que-es-el-remarketing-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"webbing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webbingbcn\" \/>\n<meta name=\"twitter:site\" content=\"@webbingbcn\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"webbing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/\"},\"author\":{\"name\":\"webbing\",\"@id\":\"https:\\\/\\\/webbing.online\\\/#\\\/schema\\\/person\\\/cc33862911b2889bf8e96dbbff47f258\"},\"headline\":\"Chatbots y marketing: c\u00f3mo los chatbots est\u00e1n mejorando la experiencia de los clientes\",\"datePublished\":\"2023-03-21T11:07:42+00:00\",\"dateModified\":\"2026-09-22T08:34:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/\"},\"wordCount\":1258,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webbing.online\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/que-es-el-remarketing-scaled-1.jpg\",\"articleSection\":[\"Inteligencia Artificial\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/\",\"url\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/\",\"name\":\"Chatbots y marketing: chatbots y la experiencia de los clientes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webbing.online\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/que-es-el-remarketing-scaled-1.jpg\",\"datePublished\":\"2023-03-21T11:07:42+00:00\",\"dateModified\":\"2026-09-22T08:34:49+00:00\",\"description\":\"Chatbots y marketing es una combinaci\u00f3n poderosa. Sobre todo porque los bots aprovechan las aplicaciones de software para mantener\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/webbing.online\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/que-es-el-remarketing-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/webbing.online\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/que-es-el-remarketing-scaled-1.jpg\",\"width\":2560,\"height\":1708,\"caption\":\"Conversaci\u00f3n con un chatbot en una pantalla\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/webbing.online\\\/chatbots-mejorando-experiencia-clientes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/webbing.online\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chatbots y marketing: c\u00f3mo los chatbots est\u00e1n mejorando la experiencia de los clientes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/webbing.online\\\/#website\",\"url\":\"https:\\\/\\\/webbing.online\\\/\",\"name\":\"Webbing\",\"description\":\"Agencia de marketing digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/webbing.online\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/webbing.online\\\/#organization\",\"name\":\"Webbing\",\"url\":\"https:\\\/\\\/webbing.online\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/webbing.online\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/webbing.online\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/w2020.png\",\"contentUrl\":\"https:\\\/\\\/webbing.online\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/w2020.png\",\"width\":563,\"height\":465,\"caption\":\"Webbing\"},\"image\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/webbingbarcelona\",\"https:\\\/\\\/x.com\\\/webbingbcn\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/webbing-online\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCnWyBvfmzJ-p00JE9PZI7dA\",\"https:\\\/\\\/www.instagram.com\\\/webbing.online\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/webbing.online\\\/#\\\/schema\\\/person\\\/cc33862911b2889bf8e96dbbff47f258\",\"name\":\"webbing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01fb637c8bbb65805142560fe9b648ec73c9c15ee9e6b18aa09b761c4940c1c9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01fb637c8bbb65805142560fe9b648ec73c9c15ee9e6b18aa09b761c4940c1c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01fb637c8bbb65805142560fe9b648ec73c9c15ee9e6b18aa09b761c4940c1c9?s=96&d=mm&r=g\",\"caption\":\"webbing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chatbots and Marketing: Chatbots and the Customer Experience","description":"Chatbots and marketing are a powerful combination. Especially because bots use software applications to maintain","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webbing.online\/en\/chatbots-improving-the-customer-experience\/","og_locale":"en_US","og_type":"article","og_title":"Chatbots y marketing: chatbots y la experiencia de los clientes","og_description":"Chatbots y marketing es una combinaci\u00f3n poderosa. Sobre todo porque los bots aprovechan las aplicaciones de software para mantener","og_url":"https:\/\/webbing.online\/en\/chatbots-improving-the-customer-experience\/","og_site_name":"Webbing","article_publisher":"https:\/\/www.facebook.com\/webbingbarcelona","article_published_time":"2023-03-21T11:07:42+00:00","article_modified_time":"2026-09-22T08:34:49+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/webbing.online\/wp-content\/uploads\/2026\/09\/que-es-el-remarketing-scaled-1.jpg","type":"image\/jpeg"}],"author":"webbing","twitter_card":"summary_large_image","twitter_creator":"@webbingbcn","twitter_site":"@webbingbcn","twitter_misc":{"Written by":"webbing","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/#article","isPartOf":{"@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/"},"author":{"name":"webbing","@id":"https:\/\/webbing.online\/#\/schema\/person\/cc33862911b2889bf8e96dbbff47f258"},"headline":"Chatbots y marketing: c\u00f3mo los chatbots est\u00e1n mejorando la experiencia de los clientes","datePublished":"2023-03-21T11:07:42+00:00","dateModified":"2026-09-22T08:34:49+00:00","mainEntityOfPage":{"@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/"},"wordCount":1258,"commentCount":0,"publisher":{"@id":"https:\/\/webbing.online\/#organization"},"image":{"@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/webbing.online\/wp-content\/uploads\/2026\/09\/que-es-el-remarketing-scaled-1.jpg","articleSection":["Inteligencia Artificial"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/","url":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/","name":"Chatbots and Marketing: Chatbots and the Customer Experience","isPartOf":{"@id":"https:\/\/webbing.online\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/#primaryimage"},"image":{"@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/webbing.online\/wp-content\/uploads\/2026\/09\/que-es-el-remarketing-scaled-1.jpg","datePublished":"2023-03-21T11:07:42+00:00","dateModified":"2026-09-22T08:34:49+00:00","description":"Chatbots and marketing are a powerful combination. Especially because bots use software applications to maintain","breadcrumb":{"@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/#primaryimage","url":"https:\/\/webbing.online\/wp-content\/uploads\/2026\/09\/que-es-el-remarketing-scaled-1.jpg","contentUrl":"https:\/\/webbing.online\/wp-content\/uploads\/2026\/09\/que-es-el-remarketing-scaled-1.jpg","width":2560,"height":1708,"caption":"Conversaci\u00f3n con un chatbot en una pantalla"},{"@type":"BreadcrumbList","@id":"https:\/\/webbing.online\/chatbots-mejorando-experiencia-clientes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/webbing.online\/"},{"@type":"ListItem","position":2,"name":"Chatbots y marketing: c\u00f3mo los chatbots est\u00e1n mejorando la experiencia de los clientes"}]},{"@type":"WebSite","@id":"https:\/\/webbing.online\/#website","url":"https:\/\/webbing.online\/","name":"Webbing","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/webbing.online\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webbing.online\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webbing.online\/#organization","name":"Webbing","url":"https:\/\/webbing.online\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webbing.online\/#\/schema\/logo\/image\/","url":"https:\/\/webbing.online\/wp-content\/uploads\/2019\/12\/w2020.png","contentUrl":"https:\/\/webbing.online\/wp-content\/uploads\/2019\/12\/w2020.png","width":563,"height":465,"caption":"Webbing"},"image":{"@id":"https:\/\/webbing.online\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webbingbarcelona","https:\/\/x.com\/webbingbcn","https:\/\/www.linkedin.com\/company\/webbing-online\/","https:\/\/www.youtube.com\/channel\/UCnWyBvfmzJ-p00JE9PZI7dA","https:\/\/www.instagram.com\/webbing.online\/"]},{"@type":"Person","@id":"https:\/\/webbing.online\/#\/schema\/person\/cc33862911b2889bf8e96dbbff47f258","name":"webbing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/01fb637c8bbb65805142560fe9b648ec73c9c15ee9e6b18aa09b761c4940c1c9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01fb637c8bbb65805142560fe9b648ec73c9c15ee9e6b18aa09b761c4940c1c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01fb637c8bbb65805142560fe9b648ec73c9c15ee9e6b18aa09b761c4940c1c9?s=96&d=mm&r=g","caption":"webbing"}}]}},"_links":{"self":[{"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/posts\/9654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/comments?post=9654"}],"version-history":[{"count":4,"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/posts\/9654\/revisions"}],"predecessor-version":[{"id":9660,"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/posts\/9654\/revisions\/9660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/media\/13675"}],"wp:attachment":[{"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/media?parent=9654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/categories?post=9654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webbing.online\/en\/wp-json\/wp\/v2\/tags?post=9654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}