{"id":9447,"date":"2023-02-02T09:00:00","date_gmt":"2023-02-02T09:00:00","guid":{"rendered":"https:\/\/webbing.online\/?p=9447"},"modified":"2026-04-08T13:23:59","modified_gmt":"2026-04-08T13:23:59","slug":"web-design-standards","status":"publish","type":"post","link":"https:\/\/webbing.online\/en\/estandares-diseno-web\/","title":{"rendered":"What are web design standards, and what are they used for?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">To make your website stand out from the crowd, you need to ensure that it meets the basic standards for <strong><a href=\"\/en\/digital-marketing-services\/web-design\/\">web design<\/a><\/strong>, since they allow you to ensure that your users have a pleasant experience on your pages, increasing the likelihood that they'll visit again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to improve the <strong>user experience <\/strong>of your website, we'll explain below how to create the best and most user-friendly web design for your visitors.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#%C2%BFQue_son_los_estandares_de_diseno_web\" >What are web design standards?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#%C2%BFPara_que_sirven_los_estandares_de_diseno_web\" >What is the purpose of web design standards?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#Los_8_estandares_de_Diseno_Web\" >The 8 Standards of Web Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#1_Navegabilidad\" >1. Navigability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#2_Simplicidad\" >2. Simplicity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#3_Consistencia\" >3. Consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#4_Accesibilidad\" >4. Accessibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#5_Convencionalidad_muy_importante\" >5. Conventionality\u2014very important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#6_Jerarquia_identificable_visualmente\" >6. Visually Identifiable Hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#7_Capacidad_de_respuesta\" >7. Responsiveness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#8_Credibilidad\" >8. Credibility<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_estandares_de_diseno_web\"><\/span><strong>What are web design standards?<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Web design standards consist of a series of <strong>concepts and various tools<\/strong> with the goal of creating a website that is <strong>easy to use, highly functional, and effective<\/strong>, all of this to ensure that visitors to your website have a pleasant and hassle-free experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/elements-web-design-opt.jpeg\" alt=\"web design standards\" class=\"wp-image-9343\" width=\"692\" height=\"459\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/elements-web-design-opt.jpeg 900w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/elements-web-design-opt-300x199.jpeg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/elements-web-design-opt-768x510.jpeg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/elements-web-design-opt-500x332.jpeg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/elements-web-design-opt-800x532.jpeg 800w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPara_que_sirven_los_estandares_de_diseno_web\"><\/span><strong>What is the purpose of web design standards?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of web design standards is to provide users with a <strong>a better website experience<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we all know, a bad experience leads people to never return to that website. That's why it's very important to do everything possible to <a href=\"\/en\/?\/mantener-fidelizacion-clientes-ecommerce\/\"><strong>attract them and build their loyalty<\/strong><\/a>, so they can learn about your product or service and, if they're interested, purchase it easily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_8_estandares_de_Diseno_Web\"><\/span><strong>The 8 Standards of Web Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/02\/consultoria-negocio.jpg\" alt=\"web design standards\" class=\"wp-image-7297\" width=\"470\" height=\"470\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/02\/consultoria-negocio.jpg 626w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/02\/consultoria-negocio-300x300.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/02\/consultoria-negocio-150x150.jpg 150w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/02\/consultoria-negocio-500x500.jpg 500w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">There are 8<strong> web design standards<\/strong>\u00a0which are designed to make users' lives easier in terms of functionality and design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about them below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Navegabilidad\"><\/span><strong>1. Navigability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you need to go from a hypothetical point A to a point B, you have to do so without any obstacles along the way; that is the\u00a0<strong>navigability<\/strong>. The goal is to make it easy for users who want to find something on your site to do so <strong>easily and intuitively<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An easily identifiable and visible search button is recommended for optimal navigation, and its links clearly indicate the page the user will be directed to when they click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Simplicidad\"><\/span><strong>2. Simplicity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Users often look for specific information on your website, so you want to make sure that it is <strong>easy to find and understand<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aspects such as the use of color and the\u00a0<strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Tipograf%C3%ADa\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">typography<\/a><\/strong>. So try not to use too many shades; for standard color combinations, you can choose 3 to 7 different colors in a combination or palette.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, choose\u00a0<strong>text that is easy to read<\/strong> and that they don't tire the reader.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/tipografia-web-1.jpeg\" alt=\"Professional Digital Marketing Content\" class=\"wp-image-9349\" width=\"450\" height=\"300\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/tipografia-web-1.jpeg 900w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/tipografia-web-1-300x200.jpeg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/tipografia-web-1-768x512.jpeg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/tipografia-web-1-500x333.jpeg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/12\/tipografia-web-1-800x533.jpeg 800w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Consistencia\"><\/span><strong>3. Consistency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your site is consistent. This means that it is recognizable no matter which section or page the user is on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, make sure to provide the same experience on your website as on other pages, including <strong><a href=\"\/en\/blog\/\">your blog.<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Accesibilidad\"><\/span><strong>4. Accessibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accessibility means that all your visitors have a <strong>A great experience on your website<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good website should be easy to understand and designed for people who use assistive technology due to visual or hearing impairments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Convencionalidad_muy_importante\"><\/span><strong>5. Conventionality<\/strong>, very important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you visit a website, there are certain things you already expect because that's how things are usually done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, most websites have the\u00a0<strong>company logo<\/strong> or the logo at the top (usually on the left), with a footer at the bottom containing additional information, the address, and credits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generally speaking, the navigation button is also a magnifying glass, while the purchase button is a shopping cart with a number indicating the number of items already in it. These conventions have evolved over time and\u00a0<strong>ensure the user's safety and comfort<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Jerarquia_identificable_visualmente\"><\/span><strong>6. Visually Identifiable Hierarchy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>visual hierarchy<\/strong> It helps users understand which aspects of their site they should focus on most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever noticed that the most important elements on your favorite websites are larger than the ones that aren't important? That's visual hierarchy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Capacidad_de_respuesta\"><\/span><strong>7. Responsiveness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The website must have optimal visibility\u00a0<strong>on both desktop computers and mobile devices<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, users should have a good experience when viewing your website on their computers, smartphones, or tablets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile traffic accounts for more than half of all website traffic worldwide, so your website should be easy to view and navigate. If you're also working on your\u00a0<strong><a href=\"\/en\/digital-marketing-services\/seo\/\">SEO strategy<\/a><\/strong>, you should know that Google thrives on mobile responsiveness. Therefore,\u00a0<strong>It's worth optimizing it<\/strong> \ud83d\ude42<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Credibilidad\"><\/span><strong>8. Credibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Credibility is the <strong>the level of trust users feel when they visit your website<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is achieved by speaking honestly about the product or service being offered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users will feel more confident and willing to purchase your product or service if you provide an accurate description, benefits, and price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These web design standards\u00a0<strong>focus on the user experience<\/strong>, so be sure to keep them in mind when improving your website.<\/p>","protected":false},"excerpt":{"rendered":"<p>Para que tu sitio web\u00a0tenga una apariencia\u00a0destacable\u00a0entre la multitud,\u00a0debes asegurarte de\u00a0que cumpla\u00a0con los est\u00e1ndares b\u00e1sicos de dise\u00f1o web,\u00a0ya que\u00a0con ellos\u00a0puedes garantizar\u00a0a tus usuarios una experiencia agradable en\u00a0tus p\u00e1ginas, aumentando la probabilidad de\u00a0que\u00a0te visiten nuevamente. Si deseas\u00a0mejorar la experiencia\u00a0de usuario de tu\u00a0sitio web, a continuaci\u00f3n\u00a0te explicaremos\u00a0c\u00f3mo\u00a0proporcionar el mejor y m\u00e1s agradable\u00a0dise\u00f1o web para\u00a0tus\u00a0visitantes. \u00bfQu\u00e9 son los &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What are web design standards, and what are they used for?\" class=\"read-more button\" href=\"https:\/\/webbing.online\/en\/estandares-diseno-web\/#more-9447\" aria-label=\"Read more about \u00bfCu\u00e1les son los est\u00e1ndares de dise\u00f1o web y para qu\u00e9 sirven?\">Read more<\/a><\/p>","protected":false},"author":76,"featured_media":9448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-9447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenido-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Est\u00e1ndares de Dise\u00f1o Web: Qu\u00e9 Son y Para Qu\u00e9 Sirven | Webbing<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 son los est\u00e1ndares de dise\u00f1o web y para qu\u00e9 sirven. 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