{"id":8474,"date":"2022-07-20T15:46:24","date_gmt":"2022-07-20T15:46:24","guid":{"rendered":"https:\/\/webbing.online\/?p=8474"},"modified":"2026-11-12T13:50:48","modified_gmt":"2026-11-12T13:50:48","slug":"google-business-profile","status":"publish","type":"post","link":"https:\/\/webbing.online\/en\/google-business-profile\/","title":{"rendered":"Google My Business Is Gone: Meet Google Business Profile"},"content":{"rendered":"<p class=\"wp-block-paragraph\">After nearly a decade in the spotlight, <strong>Google<\/strong> decided to discontinue its company profile management tool: <strong>Google My Business<\/strong>. An app, with which the tech giant <strong>Mountain View<\/strong>, helped businesses of all sizes to <a href=\"\/en\/digital-marketing-services\/seo\/madrid\/\">optimize your <strong>Local SEO<\/strong><\/a> and to better manage their information, as well as to boost their visibility on local search engines and Maps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that this project has come to an end, however, does not mean that the U.S. company does not have a replacement; in fact, it has already announced it, and it is called <strong>Google Business Profile.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturally, this change will open up new opportunities for businesses. First, because business owners will be able to manage their business information more conveniently, either directly from the Google search engine or from the website or app of <strong>Google Maps.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, here at Webbing, we'll take a closer look at the new features it offers <strong>Google Business Profile<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-7350906.jpg\" alt=\"Google Business Profile\" class=\"wp-image-8478\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-7350906.jpg 640w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-7350906-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-7350906-500x334.jpg 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/en\/google-business-profile\/#Todo_lo_que_necesitas_saber_sobre_Google_Business_Profile\" >Everything You Need to Know About Google Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/en\/google-business-profile\/#Diversificacion_de_acceso\" >Diversification of Access<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/en\/google-business-profile\/#%E2%80%93_Escribiendo_%C2%ABmy_business%C2%BB_a_la_busqueda_de_Google\" >\u2013 By typing \u00abmy business\u00bb into Google Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/en\/google-business-profile\/#%E2%80%93_Escribiendo_el_nombre_de_tu_negocio_en_la_busqueda_de_Google\" >\u2013 By typing your business name into Google Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/en\/google-business-profile\/#%E2%80%93_Desde_Google_Maps\" >\u2013 From Google Maps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/en\/google-business-profile\/#El_SEO_local\" >Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/en\/google-business-profile\/#Desaparicion_de_Google_My_Business\" >Discontinuation of Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbing.online\/en\/google-business-profile\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Todo_lo_que_necesitas_saber_sobre_Google_Business_Profile\"><\/span><strong>Everything You Need to Know About Google Business Profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It's a fact that with the launch of <strong>Google Business Profile<\/strong> It will be easier for business owners to manage their company information. This is especially true for those who never learned how to use it or found it very difficult to use <strong>Google My Business<\/strong>, since the mobile app will no longer be available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout this year, business management will be handled exclusively through the same search engine or through the <strong>Google Maps<\/strong>. So those who were used to using a separate app will soon have to get used to managing their information in a different way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let's see how it will work <strong>Google Business Profile<\/strong> and other details about the new tool<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diversificacion_de_acceso\"><\/span><strong>Diversification of Access<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Given the elimination of<strong> Google My Business<\/strong>, accessing and configuring the company profile for <strong>Google<\/strong> You can do this using the search engine or Maps. Of course, as long as you're logged into your account at <strong>Google<\/strong> associated with your business. Here are the three ways to access this tool:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Escribiendo_%C2%ABmy_business%C2%BB_a_la_busqueda_de_Google\"><\/span>   \u2013 <strong>Typing \u00abmy business\u00bb into Google Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You'll see all the company profiles associated with your Google account, whether you're the owner or a user with Administrator permissions. This feature will be enabled when you enter the phrase <strong>\u00abmy business\u00bb<\/strong>, however, the giant from <a href=\"https:\/\/es.wikipedia.org\/wiki\/Mountain_View_(California)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mountain View <\/a>is working to ensure that you, too, can manage your business information by typing \u00abmi empresa\u00bb in Spanish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Escribiendo_el_nombre_de_tu_negocio_en_la_busqueda_de_Google\"><\/span>   \u2013 <strong>Typing your business name into Google Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not only will you be able to access your profile by typing<strong> \u00abmy business\u00bb<\/strong>, you can also do this by entering your company name into the search bar. The first result will then show you information about statistics and quick tools for editing your profile. Note that this information will not be visible to anyone other than business managers; of course, your company must be linked to Google for this feature to work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Desde_Google_Maps\"><\/span>   \u2013 <strong>From Google Maps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The third and final option for accessing <strong>Google Business<\/strong> It will be through the app or website of <strong>Google Maps<\/strong>, in fact, the process will be the same as in the search engine. First, find the company linked to your account and click on <strong>\u00abManage Your Company Profile\u00bb<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to access it is by <strong>Google Maps<\/strong> To do this, click on your profile and go to the \u00abYour Company Profiles\u00bb section.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_SEO_local\"><\/span><strong>Local SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The change to <strong>Google Business Profile<\/strong> It will not affect your <strong><a href=\"\/en\/digital-marketing-services\/seo\/madrid\/\">Local SEO<\/a><\/strong>, unless your competitors put more effort into their business profiles. From your business profile, you can manage content the same way you did on <strong>Google My Business<\/strong>, such as adding photos, updating schedules or holidays, posting updates, and even responding to reviews and messages from customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The features that will no longer be available with this change include welcome offers, a type of post that was used to attract new customers. The followers feature\u2014which was used to keep people who followed your business on Google Maps updated on the latest news posted from the business profile on <strong>Google My Business.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If, on the other hand, your company has multiple locations that use the API from <strong>Google My Business, <\/strong>You'll notice that the name of the Company Profile API will change. This will be the only change; for now, there will be no changes to the available features.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-firmbeecom-6961859-1.jpg\" alt=\"Google Business Profile\" class=\"wp-image-8481\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-firmbeecom-6961859-1.jpg 640w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-firmbeecom-6961859-1-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-firmbeecom-6961859-1-500x334.jpg 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desaparicion_de_Google_My_Business\"><\/span><strong>Discontinuation of Google My Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, it is believed that the closure of<strong> Google My Business<\/strong> is scheduled for this July with the discontinuation of the mobile app. So far, business managers have received messages through the platform <strong>My Business<\/strong> about <strong>the removal of the mobile app<\/strong>. You are even invited to manage your company's profile from <strong>Google Maps.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Birth of <strong>Google Business Profile<\/strong> It aims to streamline the information management process for businesses partnered with Google by eliminating the need for a separate mobile app. Until now, these businesses have been able to use nearly all the same features available on <strong>Google My Business.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;The best part? It won't affect the <strong>Local SEO<\/strong>, in fact, is designed to optimize it, all from within the search engine itself at <strong>Google or Google Maps<\/strong>, through a simpler and more convenient process. All without having to install an app on your mobile device.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From <strong>Webbing<\/strong> We believe that the giant of <strong>Mountain View <\/strong>will continue working to improve this tool, with the aim of continuing to benefit companies that have <strong>Google accounts.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de casi una d\u00e9cada en la palestra, Google tom\u00f3 la decisi\u00f3n de ponerle fin a su herramienta de gesti\u00f3n de perfiles de empresa: Google My Business. Una aplicaci\u00f3n, con el que el gigante de Mountain View, ayudaba a grandes y peque\u00f1os negocios a optimizar su SEO local y a gestionar mejor su informaci\u00f3n, as\u00ed &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Google My Business Is Gone: Meet Google Business Profile\" class=\"read-more button\" href=\"https:\/\/webbing.online\/en\/google-business-profile\/#more-8474\" aria-label=\"Read more about Google My Business muere y nace Google Business Profile\">Read more<\/a><\/p>","protected":false},"author":76,"featured_media":8475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,36],"tags":[],"class_list":["post-8474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps-plataformas","category-contenido-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google My Business muere y nace Google Business Profile<\/title>\n<meta name=\"description\" content=\"\u00bfSab\u00edas que Google My Business muere y nace Google Business Profile? 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