{"id":7935,"date":"2022-03-16T09:09:24","date_gmt":"2022-03-16T09:09:24","guid":{"rendered":"https:\/\/webbing.online\/?p=7935"},"modified":"2026-04-09T11:12:38","modified_gmt":"2026-04-09T11:12:38","slug":"remarketing","status":"publish","type":"post","link":"https:\/\/webbing.online\/en\/remarketing\/","title":{"rendered":"Remarketing: What Is It and How Do You Use It?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">You may have noticed how some websites have <strong>a tendency to reappear before our eyes again and again,<\/strong> after we have paid them a virtual visit. In fact, they seem to be everywhere, both in the ad spaces of our inbox and on other sites we visit. Many of us believe Google is responsible for this advertising loop, but we are wrong. If we have to point to the real culprit, we should point our finger at<strong> these pages that use<\/strong> <strong>remarketing <\/strong>to appear even in our dreams (just kidding).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And although many people tend to find it a somewhat annoying strategy, the reality is that it is a powerful advertising tool that delivers good results for online businesses. Above all because <strong>it helps them increase their visibility and their sales.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But <strong>What is remarketing really?<\/strong> How do those companies we visit manage to appear everywhere while we browse the web? In this post we will unravel the best-kept secret of some online businesses.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/en\/remarketing\/#%C2%BFQue_es_el_remmarketing\" >What is remarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/en\/remarketing\/#%C2%BFComo_utilizarlo\" >How to use it?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/en\/remarketing\/#Hay_que_crear_una_lista\" >You need to create a list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/en\/remarketing\/#Hacer_otra_listas\" >Make other lists<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/en\/remarketing\/#Ejemplo_de_como_hacer_las_listas\" >Example of how to make the lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/en\/remarketing\/#%C2%BFPor_que_utilizar_el_%C2%ABretargeting%C2%BB\" >Why use \u201cretargeting\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/en\/remarketing\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_remmarketing\"><\/span>What is remarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>remarketing <\/strong>is also called \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Behavioral_retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">retargeting<\/a>\u201d in English, meaning \u201cre-targeting\u201d, and it consists of an <strong>advertising technique of <\/strong><a href=\"\/en\/digital-marketing-services\/\"><strong>Digital Marketing<\/strong><\/a><strong> that allows us to follow up with users<\/strong> who already know our business or our offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, when an internet user visits our website, we have the chance to show them a new advertising message so they can get our product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, this advertising program <strong>lets us reach past visitors to our website when they search on Google<\/strong>. It can also make us visible even when they are on our competitors\u2019 pages or browsing their favorite social network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_utilizarlo\"><\/span>How to use it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To make use of <strong>remarketing,<\/strong> we first need a website that generates visits. On this site we need to install tracking tools such as <em>Facebook Pixel <\/em>o<em> Google Ads<\/em> to identify visitors. This way, we can define key scenarios and events that will trigger the right campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we want our technique to work effectively,<strong> it is important to correctly identify and distinguish each type of visitor based on their behavior. <\/strong>After all, we will not address someone who abandoned their cart without completing the purchase in the same way as a user who simply visited our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the steps to run a <strong>remarketing<\/strong> <strong>With whose help? Google\u2019s,<\/strong> so the American giant will be our main accomplice. Let\u2019s go:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hay_que_crear_una_lista\"><\/span>You need to create a list<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For <strong>apply this advertising technique on Google<\/strong>, we first need to create a list. A list? But a list of what? In short, the list of internet users who have visited our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is done by placing a code snippet, which we will find in our <strong>interface for <a href=\"\/en\/digital-marketing-services\/sem\/\">Google Ads<\/a><\/strong> on every page of our site. If we wish, we can also place this code in the footer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hacer_otra_listas\"><\/span>Make other lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once we have successfully recorded a certain number of visitors, we need to create the lists. But isn\u2019t that what we did before? Not exactly! By embedding the code on our website, we simply took an inventory of the people who visited us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now we need to make \u201cretargeting\u201d lists.<\/strong> We can decide to make just one or several.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplo_de_como_hacer_las_listas\"><\/span>Example of how to make the lists<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say we sell chocolates and coffee. And we notice that one user reached the \u201cChocolates\u201d category of our site after searching for \u201ccreamy chocolates\u201d on Google. Another typed \u201cblack coffee\u201d into the search engine and landed directly on the \u201ccoffee\u201d category of our page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To remarket our products in the best way, ideally the first visitor will see ads related to chocolates and the second, ads related to coffee. So we have the option of making a single list with an ad about chocolates and\/or coffee, but we risk offering chocolates to one of our visitors who wanted coffee and vice versa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As always,<strong> Google offers us the best solution. We can also decide to make two lists:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The first could be called \u201cChocolate list\u201d and will target everyone who has visited the \u201cchocolates\u201d category, while we show an ad with a message about our coffee.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The second will similarly target those interested in coffee.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With Google, we can also choose to apply <strong>remarketing<\/strong> in different ways depending on our purpose and type of campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_utilizar_el_%C2%ABretargeting%C2%BB\"><\/span>Why use \u201cretargeting\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on our business needs and goals, it is possible to use <strong>remarketing<\/strong>. What does this mean? <strong>That we can focus our campaign on achieving a specific goal<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasing traffic.<\/li>\n\n\n\n<li>Boosting sales.<\/li>\n\n\n\n<li>Raising the conversion rate.<\/li>\n\n\n\n<li>Getting more newsletter subscriptions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It is worth noting that <a href=\"\/en\/digital-marketing-services\/\">marketing specialists<\/a> and the most experienced online merchants usually consider \u201cretargeting\u201d an important tool for better targeting customers and increasing conversion rates. Of course, <strong>this technique is also used by companies that want to increase their online visibility<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The<strong> remarketing<\/strong> will be a very powerful digital marketing tool, as long as it is set up correctly and well structured from the ground up. However, despite the many advantages it offers, <strong>this strategy is often heavily neglected by most companies with an online presence.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason:<strong> a lack of awareness of how effective it is.<\/strong> So we hope this post encourages you to create a \u201cretargeting\u201d campaign, with the guidance of our digital marketing experts.<strong><a href=\"\/en\/contact\/\"> Go ahead, write to us!<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Posiblemente has notado c\u00f3mo algunos sitios web tienen la tendencia de reaparecer ante nuestra vista una y otra vez, despu\u00e9s de haberles hecho una visita virtual. De hecho, parecen estar en todas partes, tanto en los espacios publicitarios de nuestro buz\u00f3n como en otros sitios que visitamos. Muchas personas creemos que Google es el responsable &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Remarketing: What Is It and How Do You Use It?\" class=\"read-more button\" href=\"https:\/\/webbing.online\/en\/remarketing\/#more-7935\" aria-label=\"Read more about Remarketing: \u00bfQu\u00e9 es y c\u00f3mo utilizarlo?\">Read more<\/a><\/p>","protected":false},"author":73,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-7935","post","type-post","status-publish","format-standard","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing: Qu\u00e9 es y C\u00f3mo Utilizarlo | Webbing<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el remarketing realmente? \u00bfQu\u00e9 le puede ofrecer a mi empresa como anunciante? Descubre todas sus ventajas ahora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webbing.online\/en\/remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing: Qu\u00e9 es y C\u00f3mo Utilizarlo | Webbing\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el remarketing realmente? \u00bfQu\u00e9 le puede ofrecer a mi empresa como anunciante? Descubre todas sus ventajas ahora.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webbing.online\/en\/remarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Webbing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webbingbarcelona\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T09:09:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T11:12:38+00:00\" \/>\n<meta name=\"author\" content=\"Luis Costa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webbingbcn\" \/>\n<meta name=\"twitter:site\" content=\"@webbingbcn\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luis Costa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webbing.online\\\/remarketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/remarketing\\\/\"},\"author\":{\"name\":\"Luis Costa\",\"@id\":\"https:\\\/\\\/webbing.online\\\/#\\\/schema\\\/person\\\/2e89b8c3e7374ad10657c79d64df24ce\"},\"headline\":\"Remarketing: \u00bfQu\u00e9 es y c\u00f3mo utilizarlo?\",\"datePublished\":\"2022-03-16T09:09:24+00:00\",\"dateModified\":\"2026-04-09T11:12:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/remarketing\\\/\"},\"wordCount\":1005,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/#organization\"},\"articleSection\":[\"Marketing Digital Madrid\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/webbing.online\\\/remarketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webbing.online\\\/remarketing\\\/\",\"url\":\"https:\\\/\\\/webbing.online\\\/remarketing\\\/\",\"name\":\"Remarketing: Qu\u00e9 es y C\u00f3mo Utilizarlo | Webbing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/#website\"},\"datePublished\":\"2022-03-16T09:09:24+00:00\",\"dateModified\":\"2026-04-09T11:12:38+00:00\",\"description\":\"\u00bfQu\u00e9 es el remarketing realmente? \u00bfQu\u00e9 le puede ofrecer a mi empresa como anunciante? 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Y me encanta. Vamos a lograr grandes cosas juntos en el futuro. De hecho, ya lo estamos haciendo.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Remarketing: What It Is and How to Use It | Webbing","description":"What is remarketing really? What can it offer my company as an advertiser? Discover all its advantages now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webbing.online\/en\/remarketing\/","og_locale":"en_US","og_type":"article","og_title":"Remarketing: Qu\u00e9 es y C\u00f3mo Utilizarlo | Webbing","og_description":"\u00bfQu\u00e9 es el remarketing realmente? \u00bfQu\u00e9 le puede ofrecer a mi empresa como anunciante? 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