{"id":6293,"date":"2021-06-30T11:10:52","date_gmt":"2021-06-30T11:10:52","guid":{"rendered":"http:\/\/webbing.online\/?p=6293"},"modified":"2026-04-06T11:43:51","modified_gmt":"2026-04-06T11:43:51","slug":"webs-creativas-tips","status":"publish","type":"post","link":"https:\/\/webbing.online\/en\/webs-creativas-tips\/","title":{"rendered":"Creative Websites: Tips to Ensure Your Madrid-Based Business Stands Out"},"content":{"rendered":"<p class=\"wp-block-paragraph\">If we are in the middle of the <a href=\"\/en\/digital-marketing-services\/web-design\/madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>web design in Madrid<\/strong><\/a> process for a site that must stand out, above all, for its originality, it is not enough to just browse the internet for hours and copy the ones we consider top in terms of aesthetics and authenticity. <strong>Creative websites<\/strong> can be creative for many different reasons. Yes, researching and getting inspired (not copying) is essential, and the web gives us thousands of sources for that (vertical and horizontal social networks, content creators' websites, online media, niche blogs\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Needless to say, when it comes to creativity, two heads are better than one. And three are better than two, and\u2026 Well, you get what we mean, right? \ud83d\ude03 <strong>Sharing the project and joining forc<\/strong>es will do us a world of good. A brainstorm, with its positive and negative comments, smart and not-so-smart ones, to try to set ourselves apart from the rest (especially from the competition).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative websites stand out for their ability to present their content in an appealing way. That is the key to a website's success (one of them).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let's go over the concepts that make a website stand out, with the invaluable input of one of our best web designers \ud83d\udcbb at Webbing Online, <a href=\"https:\/\/www.linkedin.com\/in\/raul95asr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ra\u00fal \u00c1lvarez<\/a>.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/en\/webs-creativas-tips\/#Webs_creativas\" >Creative websites<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/en\/webs-creativas-tips\/#Otras_caracteristicas_creativas_para_la_web_de_tu_empresa_en_Madrid\" >Other creative features for your company website in Madrid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/en\/webs-creativas-tips\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webs_creativas\"><\/span><strong>Creative websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A broad concept, as we have just introduced, but one we need to approach within the specific context we are talking about: the digital sphere.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas.jpg\" alt=\"web design in madrid\" class=\"wp-image-6299\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas.jpg 800w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-768x512.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>digital creativity<\/strong> involves interaction, and this element is the <strong>key to the success of creative websites<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However vague and deep the concept can get, <strong>Ra\u00fal \u00c1lvarez<\/strong> boils it down to three premises that every creative website must keep unchanged:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>A creative website must surprise users with unique, innovative concepts they haven't seen on other sites<\/em>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>The good thing about a creative website is its potential to go viral, how easy it is to share with other users to show them a unique, different website. It is a very interesting potential to work on.<\/em><\/li><li><em>When designing a creative website, it is very important not to forget the basic web design criteria, such as accessibility and usability<\/em>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, our web designer in <strong>Webbing Online<\/strong> points to the <strong>following elements as the essentia<\/strong>ls for standing out creatively in today's web ecosystem:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Graphic resources tied to the company brand or to the personal brand of the person behind the creative website<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to convey the concepts and values that define the organization and help build the design architecture of the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Using different typefaces on the website, even within the same block<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don't overuse this resource, as it would have the opposite effect. We don't recommend using more than 3 typefaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Clean images\/portraits, without much noise<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tendency towards minimalism, images that convey calm. Play with combining black-and-white images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>A color palette in line with the brand's <em>branding<\/em> , the logo and the feelings you want to convey<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every web design is underpinned by a set of emotions and values meant to come across to each user who visits the site. Use no more than 3 main colors, which usually help us differentiate areas\/blocks of the website and highlight them when that serves our corporate purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Creativity in the copy, both in its content and in its layout and presentation<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Play with font sizes, line spacing and indents. Combining these elements with style and confidence takes experience and taste. It is not easy, and \u201covercomplicating things\u201d in an attempt to innovate often leads to confusion and chaos, which in web design and usability is a mortal sin (the penance: users leaving, drops in traffic and in <strong><a href=\"\/en\/digital-marketing-services\/seo\/madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Otras_caracteristicas_creativas_para_la_web_de_tu_empresa_en_Madrid\"><\/span><strong>Other creative features for your company website in Madrid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In an <strong>market with so much competition<\/strong> and business activity as <strong>Madrid<\/strong>, it would be a <strong>mistake not to give the company website the importance it deserves<\/strong>. In order to stand out and for the website to truly work as a faithful <strong>reflection of our values as a brand<\/strong>, you need to <strong>look at other creative websites<\/strong> to come up with the unique concept that makes the company stand out digitally in a city like Madrid.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"390\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3.jpg\" alt=\"webbing online madrid\" class=\"wp-image-6303\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3.jpg 800w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3-300x146.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3-768x374.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3-500x244.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At Webbing Online we point out the <strong>aspects <\/strong>that we believe <strong>creative websites should have<\/strong> so as not to be just another drop in the vast ocean of the web:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Align the structural and aesthetic concept<\/strong> of the website with the corporate goal or goals.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Invest time in a thorough <strong>breakdown of the website concept plus a breakdown of the goals<\/strong>, in order to define what the user interaction processes should be like, making them unique and different, but never hindering the user experience or prompting users to leave the site.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Visual harmony<\/strong> (images, shapes, colors, etc. take precedence over text).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Innovative content in form and substance<\/strong> (distinctive text in format, fonts, font sizes, etc.).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Related to content, <strong>the description of products and\/or services is key<\/strong>. Combine clarity, conciseness and creativity when presenting this information.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Headings that stand out<\/strong> in form, content and placement.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Strategic calls to action within the web architecture<\/strong>. Sharpen your wits to give these elements a creative touch that can set you apart.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Highlight what sets us apart in a unique way. <strong>Personalize the website through our brand's distinctive character<\/strong>, our achievements, customer satisfaction (testimonials), what we do and how we do it (not with text but, for example, with diagrams, infographics, images, audio\u2026), offers and promotions\u2026<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Communicate and convey the <strong>message <\/strong>in the most <strong>clear, simple and concise way<\/strong> possible. If our creative website stands out for a concise message without leaving out any vital information, we will gain a lot in the eyes of internet users.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Smart, consistent usability<\/strong> that helps visitors easily understand the site's web architecture and makes for intuitive, hassle-free navigation.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Less is more. Closely related to the previous point on usability and navigability. <strong>Simplicity is creative<\/strong>, and above all, functional.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Never forget the <strong>technical side<\/strong>. However creative creative websites may be, and however much they stand out to users, they will come to nothing if the technical framework does not support the visual one. In short: pay close attention to the <em>performance<\/em> of the website.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It has long since stopped being enough to simply have a corporate website to be well represented digitally. Not just any website will do. Now, with <strong>competition and the massive use of the internet<\/strong> to meet most of our needs, it is essential to have a creative website that is well researched and designed to meet brand goals. <strong>Creative websites<\/strong> create positive brand recall, and if they also answer users' questions or needs, we will have gained a lot online as providers of products\/services and against our competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Webbing Online we are <strong>web design experts in Madrid<\/strong> and we know how to represent a company's unique character and value proposition in a creative, original way. Take a look at our <strong><a href=\"\/en\/portfolio\/\" target=\"_blank\" rel=\"noreferrer noopener\">project portfolio<\/a><\/strong> \ud83d\ude09.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si estamos en pleno proceso de dise\u00f1o web en Madrid de un sitio que deba destacar, por encima de todo, por su originalidad, no nos vale \u00fanicamente con navegar por Internet horas y horas y copiar aquellas que consideremos top en t\u00e9rminos de est\u00e9tica y genuinidad. Las webs creativas lo pueden ser por muy diferentes &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Creative Websites: Tips to Ensure Your Madrid-Based Business Stands Out\" class=\"read-more button\" href=\"https:\/\/webbing.online\/en\/webs-creativas-tips\/#more-6293\" aria-label=\"Read more about Webs creativas: Tips para que tu empresa en Madrid no pase desapercibida\">Read more<\/a><\/p>","protected":false},"author":77,"featured_media":6296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-6293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webs Creativas: C\u00f3mo Destacar en Tu Sector<\/title>\n<meta name=\"description\" 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