{"id":4012,"date":"2020-05-20T09:28:56","date_gmt":"2020-05-20T09:28:56","guid":{"rendered":"https:\/\/webbing.online\/?p=4012"},"modified":"2026-04-05T18:34:50","modified_gmt":"2026-04-05T18:34:50","slug":"tools-for-analyzing-web-traffic","status":"publish","type":"post","link":"https:\/\/webbing.online\/en\/herramientas-analizar-trafico-web\/","title":{"rendered":"Tools for Analyzing Website Traffic"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When you create a <strong>website<\/strong> It's important to gather all kinds of resources to make sense of the information it will provide. Today we'll discuss the <a href=\"\/en\/digital-marketing-services\/web-analytics\/\">tools for analyzing website traffic.<\/a> You have a large number of them stored at <strong>free websites<\/strong>, so that if at any time you stop using the services of online marketing specialists and decide to manage your website yourself, you can use them as you wish.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/en\/herramientas-analizar-trafico-web\/#%C2%BFComo_puedes_medir_el_trafico_en_tu_web\" >How can you measure traffic on your website?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/en\/herramientas-analizar-trafico-web\/#SimilarWeb\" >SimilarWeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/en\/herramientas-analizar-trafico-web\/#Alexa\" >Alexa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/en\/herramientas-analizar-trafico-web\/#Google_Display_Planner\" >Google Display Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/en\/herramientas-analizar-trafico-web\/#URL_Trends\" >URL Trends<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedes_medir_el_trafico_en_tu_web\"><\/span>How can you measure traffic on your website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In order to be able to do <strong>much more specific measurements<\/strong>, based on a thorough analysis, you need <strong>payment methods<\/strong>, which could help you uncover more \u201chidden\u201d data and create highly detailed charts and predictions. But sometimes, that level of detail isn\u2019t necessary, and free resources can be more than enough to get a realistic picture of what the <strong>traffic to our website<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SimilarWeb\"><\/span>SimilarWeb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This tool is very interesting because it shows you a <strong>very comprehensive report<\/strong>, with data on the website's bounce rate and the average duration of each user's visit. It also has a section dedicated to <strong>create charts<\/strong> that reflect an estimate of the number of visits associated with each source of user traffic to the site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alexa\"><\/span>Alexa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It allows you to perform a <strong>Free website analysis<\/strong>, although it is primarily based on paid gadgets. Within the report\u2014which is what interests us when it comes to using tools for <strong>analyze a website's traffic for free<\/strong>, it includes an estimate of the level of interest in your website both nationally and globally. It also shows you which five countries bring you the most visitors. It also shows you which pages or links led visitors to your site. Finally, you can review which are the <strong>keywords<\/strong> that bring users to this site.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas.jpg\" alt=\"web traffic analysis tools\" class=\"wp-image-4014\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas-768x512.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas-500x334.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas-800x534.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Display_Planner\"><\/span>Google Display Planner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This tool performs a comprehensive analysis of the <a href=\"\/en\/digital-marketing-services\/seo\/\">online traffic to your website<\/a>. With it, you'll be able to see how many unique visitors you have and the profile of each one, without missing a single detail. Plus, it will let you know which are the <strong>most frequently visited pages<\/strong> and the amount of time each user group spends on them, which will let you know which part of the website attracts the most attention and which may need changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"URL_Trends\"><\/span>URL Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This tool is also quite interesting, as it shows you information about the links that allow you to <strong>access your site or those that leave<\/strong>. Plus, you retain control over social bookmarks, which are becoming increasingly important. It also creates a <strong>demographic profile<\/strong> of the website's visitors and categorizes most of them. This will allow you to create new content tailored to their searches, preferences, and needs, so they will continue to visit your website and stay on it for longer and longer periods of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, the <strong>tools for analyzing website traffic<\/strong> They usually share a common goal, but not all of them do the same work or do it the same way. That's why you should choose the one that best fits <strong>your needs<\/strong>. This is the only way you'll be able to monitor your website's traffic and improve the areas that, in your opinion, are most likely to help you achieve your goals.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando creas un sitio online es importante que te hagas con todo tipo de recursos para abordar la informaci\u00f3n que te ofrecer\u00e1. Hoy trataremos las herramientas para analizar el tr\u00e1fico de una web. Tienes gran cantidad de ellas alojadas en webs gratuitas, de manera que si en alg\u00fan momento dejas de usar los servicios de &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Tools for Analyzing Website Traffic\" class=\"read-more button\" href=\"https:\/\/webbing.online\/en\/herramientas-analizar-trafico-web\/#more-4012\" aria-label=\"Read more about Herramientas para analizar el tr\u00e1fico de una web\">Read more<\/a><\/p>","protected":false},"author":76,"featured_media":4017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[81,82,83],"class_list":["post-4012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps-plataformas","tag-analizar-trafico-web","tag-herramientas-analisis-trafico-web","tag-medir-trafico-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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