{"id":13694,"date":"2026-11-06T07:53:33","date_gmt":"2026-11-06T07:53:33","guid":{"rendered":"https:\/\/webbing.online\/?p=13694"},"modified":"2026-11-09T09:01:12","modified_gmt":"2026-11-09T09:01:12","slug":"seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme","status":"publish","type":"post","link":"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/","title":{"rendered":"Local SEO in Matar\u00f3: How to Show Up on Google Maps When People Search for You in the Maresme Region"},"content":{"rendered":"<p>When someone searches for \u201cphysiotherapist Matar\u00f3\u201d or \u201crenovations Premi\u00e0\u201d on their phone, Google doesn\u2019t show a list of websites first: it shows a map with three businesses. That block gets most of the clicks and calls. If your business doesn\u2019t appear there, it doesn\u2019t exist for that person, even if you have a great website.<\/p>\n<p>This guide explains what determines who appears on that map and what you can do, step by step, if you have a business in Matar\u00f3 or any town in the Maresme.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Que_es_el_SEO_local_y_por_que_en_el_Maresme_es_distinto\" >What local SEO is and why it\u2019s different in the Maresme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Los_tres_factores_que_decide_Google\" >The three factors Google weighs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Paso_1_una_ficha_de_Google_Business_completa_de_verdad\" >Step 1: a truly complete Google Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Paso_2_resenas_el_factor_que_mas_mueve_el_mapa\" >Step 2: reviews, the factor that moves the map the most<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Paso_3_una_web_que_hable_de_tu_zona\" >Step 3: a website that talks about your area<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Paso_4_menciones_y_enlaces_locales\" >Step 4: local mentions and links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Errores_que_vemos_a_menudo_en_negocios_del_Maresme\" >Mistakes we often see in Maresme businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Ejemplos_cerca_de_ti\" >Examples near you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#%C2%BFLo_hacemos_juntos\" >Shall we do it together?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_SEO_local_y_por_que_en_el_Maresme_es_distinto\"><\/span>What local SEO is and why it\u2019s different in the Maresme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Local SEO is the work of appearing in searches with local intent: those that include a city name (\u201cdentist Matar\u00f3\u201d), \u201cnear me\u201d searches and those Google interprets as local even if they don\u2019t say where (\u201cemergency locksmith\u201d).<\/p>\n<p>Something particular happens in the Maresme: the towns are very close together. A search made in Vilassar de Mar can show businesses in Premi\u00e0, Cabrils or Matar\u00f3. That\u2019s an opportunity: with good local work you don\u2019t just compete on your street, but across the whole county. And your competition is almost never a big Barcelona company, but the business next door that has looked after its listing better.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Los_tres_factores_que_decide_Google\"><\/span>The three factors Google weighs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google sums it up in three ideas. It\u2019s worth understanding them before changing anything:<\/p>\n<ul>\n<li><strong>Relevance:<\/strong> whether your listing and your website make it clear that you do exactly what the person is looking for.<\/li>\n<li><strong>Distance:<\/strong> how close you are to the searcher or to the city they name. It can\u2019t be changed, but it can be put to good use.<\/li>\n<li><strong>Prominence:<\/strong> how well known and reliable your business seems. Reviews, links from other websites and mentions in local directories and media all count here.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Paso_1_una_ficha_de_Google_Business_completa_de_verdad\"><\/span>Step 1: a truly complete Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Google Business Profile listing is the centerpiece. Most of the ones we see in the Maresme are only half done. Check the following:<\/p>\n<ul>\n<li><strong>Exact primary category.<\/strong> It\u2019s the factor that carries the most weight. \u201cPhysiotherapist\u201d is not the same as \u201cPhysiotherapy clinic\u201d. Choose the one that describes your main business and add secondary ones only if you really offer them.<\/li>\n<li><strong>The business\u2019s real name,<\/strong> without adding keywords. Google penalizes stuffed names.<\/li>\n<li><strong>Address, phone number and opening hours<\/strong> identical to those on your website and in directories. Include local holidays, such as Les Santes in Matar\u00f3.<\/li>\n<li><strong>Services and products<\/strong> with a short description of each.<\/li>\n<li><strong>Your own recent photos:<\/strong> storefront, interior, team and completed work. Listings with real photos get more visits than those with only a logo.<\/li>\n<li><strong>Publications:<\/strong> one a week, even if it\u2019s short (an offer, a finished job, some news). They tell Google the business is active.<\/li>\n<\/ul>\n<p>If you want details on each section of the listing, we explain them in <a href=\"\/en\/google-business-profile\/\">our Google Business Profile guide<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_2_resenas_el_factor_que_mas_mueve_el_mapa\"><\/span>Step 2: reviews, the factor that moves the map the most<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reviews influence your position and, above all, whether people choose you or the business next door. What works:<\/p>\n<ul>\n<li>Ask for the review right after a good service, with the direct link to your listing (via WhatsApp or on the receipt).<\/li>\n<li>Aim for consistency, not spikes: ten reviews in one weekend and nothing for six months looks odd.<\/li>\n<li>Reply to all of them, including the negative ones, calmly and with your name. Whoever reads the reply is your next customer.<\/li>\n<li>Don\u2019t buy reviews or offer discounts in exchange: it breaks Google\u2019s rules and can get your listing removed.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Paso_3_una_web_que_hable_de_tu_zona\"><\/span>Step 3: a website that talks about your area<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your listing and your website reinforce each other. Your website should clearly say what you do and where: your city\u2019s name in the homepage title, one page for each important service and, if you serve several towns, explain it with real examples of work in each one.<\/p>\n<p>And it must load fast on mobile, because most local searches are made on a phone, often in a hurry. If your website is old or you can\u2019t update it, it may be time to start there: that\u2019s what we do in <a href=\"\/en\/digital-marketing-services\/web-design\/mataro\/\">Web Design in Matar\u00f3<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_4_menciones_y_enlaces_locales\"><\/span>Step 4: local mentions and links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google trusts a business that people around it talk about more. Some sources within reach of any small business in the Maresme:<\/p>\n<ul>\n<li>Directories from the town council, the merchants\u2019 association or your industry guild.<\/li>\n<li>Partnerships with local organizations: a sports club, a town festival, a school.<\/li>\n<li>Local press and blogs in the county, when you have something to share.<\/li>\n<li>Suppliers and customers you work with who can link to you.<\/li>\n<\/ul>\n<p>What matters is that your details (name, address and phone number) are always the same everywhere.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Errores_que_vemos_a_menudo_en_negocios_del_Maresme\"><\/span>Mistakes we often see in Maresme businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Two listings for the same business, an old one and a new one, taking visibility away from each other.<\/li>\n<li>Using a home address or a P.O. box to appear in a town you don\u2019t serve.<\/li>\n<li>A website without the city or the services in its titles.<\/li>\n<li>Leaving your profile untouched for years.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ejemplos_cerca_de_ti\"><\/span>Examples near you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We have worked on the profile and the website at the same time with local businesses such as <a href=\"\/en\/portfolio\/opulence-by-irene-beauty-salon-in-premi-de-mar\/\">Opulence by Irene<\/a> in Premi\u00e0 de Mar, <a href=\"\/en\/portfolio\/cabrils-signs-cabrils-signage\/\">Signs in Cabrils<\/a>, <a href=\"\/en\/portfolio\/sisavat-engineering-and-industrial-design-argentona\/\">Sisavat<\/a> in Argentona and <a href=\"\/en\/portfolio\/espai-la-flama-leisure-dosrius\/\">Espai La Flama<\/a> in Dosrius. Each case study explains what was done.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFLo_hacemos_juntos\"><\/span>Shall we do it together?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can do all of the above yourself with time and consistency. If you would rather we handle it, we are a <a href=\"\/en\/digital-marketing-services\/seo\/mataro\/\">SEO agency in Matar\u00f3<\/a>, with an office at TecnoCampus, and we always start with an audit of your profile, your website and your local competitors.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando alguien busca \u00abfisioterapeuta Matar\u00f3\u00bb o \u00abreformas Premi\u00e0\u00bb desde el m\u00f3vil, Google no ense\u00f1a primero una lista de webs: ense\u00f1a un mapa con tres negocios. Ese bloque se lleva la mayor\u00eda de clics y llamadas. Si tu negocio no aparece ah\u00ed, para esa persona no existe, aunque tengas una web estupenda. Esta gu\u00eda explica qu\u00e9 &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Local SEO in Matar\u00f3: How to Show Up on Google Maps When People Search for You in the Maresme Region\" class=\"read-more button\" href=\"https:\/\/webbing.online\/en\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#more-13694\" aria-label=\"Read more about SEO local en Matar\u00f3: c\u00f3mo salir en Google Maps cuando te buscan en el Maresme\">Read more<\/a><\/p>","protected":false},"author":0,"featured_media":13715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"class_list":["post-13694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO local en 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