{"id":9799,"date":"2023-05-31T10:23:11","date_gmt":"2023-05-31T10:23:11","guid":{"rendered":"https:\/\/webbing.online\/?p=9799"},"modified":"2023-05-31T10:23:14","modified_gmt":"2023-05-31T10:23:14","slug":"marketing-per-correu-electronic-estrategia-de-marqueting-digital","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/","title":{"rendered":"La import\u00e0ncia del m\u00e0rqueting per correu electr\u00f2nic en la teva estrat\u00e8gia de m\u00e0rqueting digital"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En l'era digital actual, el correu electr\u00f2nic s'ha erigit com una eina essencial per a les empreses que desitgen arribar a la seva audi\u00e8ncia de manera efectiva i personalitzada. Per aquest motiu, es considera que l'email m\u00e0rqueting com un dec\u00e0leg per augmentar les probabilitats d'\u00e8xit de qualsevol estrat\u00e8gia de m\u00e0rqueting digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parlem d'una manera d'enviar correus electr\u00f2nics a les persones que estan interessades en all\u00f2 que vens, augmentant les possibilitats que comprin els teus productes o serveis. \u00c9s com si els enviessis una carta per correu electr\u00f2nic a clients o potencials clients, convidant-los a con\u00e8ixer les teves ofertes o promocions amb l'objectiu que adquireixin all\u00f2 que ofereixes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La import\u00e0ncia de l'email m\u00e0rqueting en la teva estrat\u00e8gia de m\u00e0rqueting digital resideix principalment en la seva capacitat de comprom\u00eds i personalitzaci\u00f3, ja que et permet arribar de forma directa i personalitzada a aquells que estan interessats en els teus productes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, es presenten alguns motius pels quals l'email m\u00e0rqueting \u00e9s important en la teva estrat\u00e8gia de m\u00e0rqueting digital.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Razones_por_la_que_el_email_marketing_es_tan_importante_para_tu_estrategia_de_marketing_online\" >Raons per les quals el m\u00e0rqueting per correu electr\u00f2nic \u00e9s tan important per a la teva estrat\u00e8gia de m\u00e0rqueting en l\u00ednia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Permite_llegar_a_una_audiencia_especifica\" >Permet arribar a una audi\u00e8ncia espec\u00edfica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Ayuda_a_aumentar_la_tasa_de_conversion\" >Ajuda a augmentar la taxa de conversi\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Ofrece_un_alto_retorno_de_inversion\" >Ofereix un alt retorn de la inversi\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Ayuda_a_medir_y_mejorar_los_resultados\" >Ajuda a mesurar i millorar els resultats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Puedes_enviar_emails_de_forma_automatica\" >Pots enviar correus electr\u00f2nics de forma autom\u00e0tica?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Una_oportunidad_para_segmentar_tus_contactos\" >Una oportunitat per segmentar els teus contactes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#%C2%BFComo_puedo_empezar_a_hacer_marketing_por_correo_electronico\" >Com puc comen\u00e7ar a fer m\u00e0rqueting per correu electr\u00f2nic?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Consigue_una_lista_de_contactos\" >Consigue una llista de contactes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Elige_una_herramienta_de_email_marketing\" >Tria una eina de m\u00e0rqueting per correu electr\u00f2nic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Disena_tus_correos_electronicos\" >Dissenya els teus correus electr\u00f2nics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Crea_una_estrategia_de_contenido\" >Crea una estrat\u00e8gia de contingut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Haz_pruebas_y_ajustes\" >Fes proves i ajustaments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Razones_por_la_que_el_email_marketing_es_tan_importante_para_tu_estrategia_de_marketing_online\"><\/span><strong>Raons per les quals el m\u00e0rqueting per correu electr\u00f2nic \u00e9s tan important per a la teva estrat\u00e8gia de m\u00e0rqueting en l\u00ednia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting per correu electr\u00f2nic pot ser utilitzat per qualsevol tipus de negoci, des de petites empreses fins a grans corporacions. A m\u00e9s, \u00e9s una forma econ\u00f2mica de fer promoci\u00f3, ja que no s'ha de gastar molts diners per promocionar nous productes o serveis, augmentar la lleialtat del client, fomentar la participaci\u00f3 en esdeveniments, fins i tot, enviar felicitacions per aniversaris o dates assenyalades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vegem algunes raons que expliquen la import\u00e0ncia de l'email m\u00e0rqueting en la teva estrat\u00e8gia de m\u00e0rqueting digital:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Permite_llegar_a_una_audiencia_especifica\"><\/span><strong>Permet arribar a una audi\u00e8ncia espec\u00edfica<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'email marketing et permet arribar directament a una audi\u00e8ncia espec\u00edfica que ha mostrat inter\u00e8s en els teus productes o serveis. I \u00e9s que, en enviar correus electr\u00f2nics personalitzats a la teva llista de contactes, pots oferir contingut rellevant i valu\u00f3s que fomenti la lleialtat i la confian\u00e7a del client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ayuda_a_aumentar_la_tasa_de_conversion\"><\/span><strong>Ajuda a augmentar la taxa de conversi\u00f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta eina us pot ajudar a augmentar la taxa de conversi\u00f3 dels vostres clients potencials. Quan envieu correus electr\u00f2nics personalitzats que se centren en les necessitats i els interessos dels consumidors, podeu crear una connexi\u00f3 m\u00e9s s\u00f2lida i millorar les vostres possibilitats de generar vendes i conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ofrece_un_alto_retorno_de_inversion\"><\/span><strong>Ofereix un alt retorn de la inversi\u00f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amb una estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic \u00e9s possible oferir un alt retorn de la inversi\u00f3 (ROI) a causa del seu baix cost i alta capacitat per generar conversions i vendes. Segons un estudi de l'Associaci\u00f3 de M\u00e0rqueting Directe, el m\u00e0rqueting per correu electr\u00f2nic t\u00e9 la capacitat d'oferir un ROI de fins a un 122%, cosa que el converteix en una de les estrat\u00e8gies de m\u00e0rqueting digital m\u00e9s efectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ayuda_a_medir_y_mejorar_los_resultados\"><\/span><strong>Ajuda a mesurar i millorar els resultats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'email m\u00e0rqueting et permet mesurar i millorar els teus resultats de manera efectiva. Pots fer un seguiment de la taxa d'obertura, la taxa de clics i la taxa de conversi\u00f3 dels teus correus electr\u00f2nics per avaluar-ne l'efectivitat. A m\u00e9s, fa possible ajustar i millorar cont\u00ednuament els teus correus electr\u00f2nics per optimitzar el rendiment de les teves campanyes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Puedes_enviar_emails_de_forma_automatica\"><\/span><strong>Pots enviar correus electr\u00f2nics de forma autom\u00e0tica?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting per correu electr\u00f2nic es pot automatitzar, cosa que permet crear una s\u00e8rie de correus que s'enviaran autom\u00e0ticament en funci\u00f3 de les accions o el comportament del client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pots, a m\u00e9s, enviar una s\u00e8rie de correus electr\u00f2nics de benvinguda als nous subscriptors o enviar correus electr\u00f2nics de seguiment despr\u00e9s d'una compra per sol\u00b7licitar comentaris o oferir suggeriments de productes relacionats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s primordial tenir en compte que l'email m\u00e0rqueting requereix una estrat\u00e8gia s\u00f2lida i una llista de contactes de qualitat per ser efectiu. Tamb\u00e9 \u00e9s important complir amb les regulacions de privacitat i evitar l'spam per garantir que els teus correus electr\u00f2nics siguin ben rebuts pels teus clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Una_oportunidad_para_segmentar_tus_contactos\"><\/span><strong>Una oportunitat per segmentar els teus contactes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un altre dels motius per fer m\u00e0rqueting per correu electr\u00f2nic \u00e9s que tens la possibilitat de segmentar la teva llista de contactes i enviar correus electr\u00f2nics personalitzats per a diferents grups de clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tens l'oportunitat, per exemple, d'enviar ofertes especials als clients que han comprat a la teva botiga en l\u00ednia en l'\u00faltim mes o enviar un recordatori de cites als clients que han visitat el teu consultori m\u00e8dic en l'\u00faltim any. Aix\u00f2 et permet oferir contingut rellevant i valu\u00f3s als teus clients i millorar la seva experi\u00e8ncia amb la teva marca.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/webbing.online\/wp-content\/uploads\/2023\/05\/descarga.png\" alt=\"La import\u00e0ncia del m\u00e0rqueting per correu electr\u00f2nic en el m\u00e0rqueting digital\" class=\"wp-image-9800\" width=\"865\" height=\"576\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_empezar_a_hacer_marketing_por_correo_electronico\"><\/span><strong>Com puc comen\u00e7ar a fer m\u00e0rqueting per correu electr\u00f2nic?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e0s interessat a comen\u00e7ar a fer email marketing, et recomanem que segueixis aquests passos essencials:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consigue_una_lista_de_contactos\"><\/span><strong>Consigue una llista de contactes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El primer que necessites \u00e9s una <a href=\"https:\/\/webbing.online\/ca\/mantenir-la-fidelitzacio-de-clients-en-comerc-electronic\/\">llista de persones<\/a> que estiguin interessades en el que ofereixes. Suggerim comen\u00e7ar demanant als teus clients actuals que se subscriguin a la teva llista de correu electr\u00f2nic o utilitzar una eina de captura de clients potencials al teu lloc web per recopilar informaci\u00f3 de contacte dels visitants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elige_una_herramienta_de_email_marketing\"><\/span><strong>Tria una eina de m\u00e0rqueting per correu electr\u00f2nic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha moltes eines de m\u00e0rqueting per correu electr\u00f2nic disponibles que et poden ajudar a crear i enviar correus electr\u00f2nics de manera efectiva. Algunes opcions populars inclouen Mailchimp, Constant Contact, Sendinblue, entre d'altres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disena_tus_correos_electronicos\"><\/span><strong>Dissenya els teus correus electr\u00f2nics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Assegura't que els teus<a href=\"https:\/\/webbing.online\/ca\/xatbots-millorant-lexperiencia-dels-clients\/#more-9654\"> els correus electr\u00f2nics siguin atractius visualment<\/a> i que ofereixin contingut valu\u00f3s i rellevant per als teus subscriptors. Utilitza imatges, textos i crides a l'acci\u00f3 que motivin els teus subscriptors a realitzar una acci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crea_una_estrategia_de_contenido\"><\/span><strong>Crea una estrat\u00e8gia de contingut<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Implementa una estrat\u00e8gia de contingut que inclogui els temes i les ofertes que vols promocionar als teus correus electr\u00f2nics. Procura que el contingut sigui rellevant per als teus subscriptors i que els ofereixi valor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Haz_pruebas_y_ajustes\"><\/span><strong>Fes proves i ajustaments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta acci\u00f3 permet determinar quins correus electr\u00f2nics s\u00f3n m\u00e9s efectius i realitzar ajustaments en la teva estrat\u00e8gia de contingut segons sigui necessari.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting per correu electr\u00f2nic \u00e9s una manera \u00fatil i efectiva d'arribar a les persones que estan interessades en el teu producte o servei. Especialment perqu\u00e8 et pot ajudar a millorar les teves vendes i a oferir un millor servei als teus clients, al arribar a la teva audi\u00e8ncia de manera personalitzada i econ\u00f2mica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Permet, a m\u00e9s, oferir un alt ROI i millorar els teus resultats. T'assegurem que si incorpores aquesta eina a la teva estrat\u00e8gia de m\u00e0rqueting digital i la utilitzes de forma efectiva, podr\u00e0s millorar l'experi\u00e8ncia del client i l'\u00e8xit del teu negoci<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 s\u00ed, l'email marketing requereix temps i esfor\u00e7 per ser efectiva; de fet, el millor \u00e9s deixar aquesta tasca en mans d'experts, com els que trobem a Webbing, per aprofitar al m\u00e0xim el seu potencial i millorar la relaci\u00f3 amb els teus clients. A qu\u00e8 esperes? Posa't en contacte amb el nostre equip de professionals i ens encarregarem de fer-ho tot per tu, garantint excel\u00b7lents resultats!<\/p>","protected":false},"excerpt":{"rendered":"<p>En l'era digital actual, el correu electr\u00f2nic s'ha erigit com una eina essencial per a les empreses que desitgen arribar a la seva audi\u00e8ncia de manera efectiva i personalitzada. Per aquest motiu, es considera que l'email m\u00e0rqueting com un dec\u00e0leg per augmentar les probabilitats d'\u00e8xit de qualsevol estrat\u00e8gia de m\u00e0rqueting digital. Parlem de... <\/p>\n<p class=\"read-more-container\"><a title=\"La import\u00e0ncia del m\u00e0rqueting per correu electr\u00f2nic en la teva estrat\u00e8gia de m\u00e0rqueting digital\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/email-marketing-estrategia-marketing-digital\/#more-9799\" aria-label=\"M\u00e9s informaci\u00f3 sobre La import\u00e0ncia del m\u00e0rqueting per correu electr\u00f2nic en la teva estrat\u00e8gia de m\u00e0rqueting digital\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":76,"featured_media":9803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[159],"tags":[],"class_list":["post-9799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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