{"id":9654,"date":"2023-03-21T11:07:42","date_gmt":"2023-03-21T11:07:42","guid":{"rendered":"https:\/\/webbing.online\/?p=9654"},"modified":"2026-09-22T08:34:49","modified_gmt":"2026-09-22T08:34:49","slug":"xatbots-millorant-lexperiencia-dels-clients","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/","title":{"rendered":"Chatbots i m\u00e0rqueting: com els chatbots estan millorant l'experi\u00e8ncia dels clients"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ens encanten el nostre Siri i l'Assistent de Google; ens agrada dir a Alexa que posi la nostra m\u00fasica preferida, truqui a alg\u00fa i respongui preguntes sobre el nostre estimat personatge esportiu o actor de cinema. B\u00e0sicament, aquest \u00e9s el nou m\u00f3n dels chatbots: tenir una conversa amb una m\u00e0quina en lloc d'una persona.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gent sembla cada vegada m\u00e9s preparada per a aix\u00f2. I no nom\u00e9s \u00e9s divertit, sin\u00f3 que <strong>tamb\u00e9 \u00e9s efectiu<\/strong>, especialment per a les generacions d'avui en dia que estan en constant moviment, amb pressa i ansioses per obtenir informaci\u00f3 i resultats a l'instant. Aleshores, qu\u00e8 hi tenen a veure els chatbots amb el m\u00e0rqueting? Molt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els <a href=\"https:\/\/blog.hubspot.es\/marketing\/chatbot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">xatbots <\/a>poden <strong>satisfondre la demanda d'informaci\u00f3<\/strong> i suport al consumidor les 24 hores del dia, els 7 dies de la setmana. A trav\u00e9s de la millora cont\u00ednua en la tecnologia de processament del llenguatge natural, aquestes eines aprenen i milloren per respondre satisfact\u00f2riament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tant si un client o clienta vol m\u00e9s informaci\u00f3 sobre un producte o servei espec\u00edfic com si t\u00e9 un problema amb un producte, un lliurament, un canvi, etc., un <strong>el xatbot pot gestionar-ho molt b\u00e9<\/strong>. Vegem en aquest post com els chatbots estan millorant l'experi\u00e8ncia dels clients i quins passos cal seguir per treure'n profit.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Como_ayudan_los_chatbots_a_tu_empresa\" >Com ajuden els chatbots a la teva empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Claves_para_usar_los_bots_como_herramientas_de_marketing\" >Claus per utilitzar els bots com a eines de m\u00e0rqueting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Respondete_algunas_preguntas\" >Fes-te algunes preguntes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Estudia_a_tu_publico_objetivo\" >Estudia el teu p\u00fablic objectiu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Elige_una_buena_opcion\" >Tria una bona opci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Piensa_en_la_simplicidad\" >Pensa en la simplicitat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Monitorear_y_probar\" >Monitoritzar i provar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Se_honesto_tu_bot_no_siempre_tendra_la_respuesta\" >Sigueix sent honest, el teu bot no sempre tindr\u00e0 la resposta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Haz_que_su_bot_sea_amigable\" >Fes que el teu bot sigui f\u00e0cil d&#x27;utilitzar.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_ayudan_los_chatbots_a_tu_empresa\"><\/span><strong>Com ajuden els chatbots a la teva empresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lloc, els chatbots <strong>es poden rastrejar les dades dels clients<\/strong>, de fet, quan aquests\/es retornin, poden ser anomenats\/des pel seu nom, se'ls recordaran les comandes anteriors. Rebran, fins i tot, recomanacions i suggeriments sobre productes o serveis addicionals en els quals podrien estar interessats\/ades. Aix\u00f2 personalitza la comunicaci\u00f3, la qual cosa sempre suposar\u00e0 un plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els chatbots donen a les empreses un avantatge sobre els seus competidors. Simplement perqu\u00e8 s\u00f3n m\u00e9s eficients, oferint als clients un <strong>atenci\u00f3 m\u00e9s r\u00e0pida i de qualitat<\/strong>, a m\u00e9s, no tenen trets de personalitat humana que puguin ofendre o desanimar algunes persones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb els bots, els clients obtenen l'atenci\u00f3 que mereixen. No podem ignorar, per tant, que els chatbots aviat es convertiran en el corrent principal de totes les <a href=\"https:\/\/webbing.online\/ca\/serveis-de-marqueting-digital\/\"><strong>estrat\u00e8gies de m\u00e0rqueting<\/strong><\/a>. Actuar ara pot aportar un valor afegit a la teva empresa, \u00e9s un fet que la tecnologia est\u00e0 canviant r\u00e0pidament i necessites comen\u00e7ar ara.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Claves_para_usar_los_bots_como_herramientas_de_marketing\"><\/span><strong>Claus per utilitzar els bots com a eines de m\u00e0rqueting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3 detallarem algunes claus per incloure aquestes eines a les teves estrat\u00e8gies de m\u00e0rqueting:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Respondete_algunas_preguntas\"><\/span><strong>Fes-te algunes preguntes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prendre la decisi\u00f3 d'utilitzar els chatbots en les nostres estrat\u00e8gies de m\u00e0rqueting no \u00e9s una cosa que s'hagi de prendre a la lleugera, primer cal fer-se una s\u00e8rie de preguntes per treure'n el m\u00e0xim profit. Aquestes serien:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quin \u00e9s el <a href=\"https:\/\/webbing.online\/ca\/chatgpt3\/\">prop\u00f2sit del meu bot<\/a>?<\/li>\n\n\n\n<li>Qu\u00e8 \u00e9s exactament el que vull que faci?<\/li>\n\n\n\n<li>Com de necessari \u00e9s?<\/li>\n\n\n\n<li>Pot aportar valor als meus clients actuals i potencials que actualment no obtenen?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un cop s\u00e0pigues la resposta a aquestes preguntes, estar\u00e0s llest\/a per continuar amb el desenvolupament del bot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estudia_a_tu_publico_objetivo\"><\/span><strong>Estudia el teu p\u00fablic objectiu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No sempre pots <strong>anticipar totes les preguntes o problemes<\/strong> que puguin tenir els membres del vostre p\u00fablic objectiu. Investigueu la vostra base de clients i identifiqueu els dubtes o problemes m\u00e9s comuns que tenen. En altres paraules, qu\u00e8 aportar\u00e0 m\u00e9s valor al vostre client?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existeixen eines, com Kik i Telegram, que permeten a les empreses configurar autom\u00e0ticament comptes que s\u00f3n molt simples i s'encarregaran de les <strong>tasques b\u00e0siques que voleu que realitzi el vostre bot<\/strong>. Poden, per exemple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proporcionar informaci\u00f3 o trobar productes o serveis espec\u00edfics.<\/li>\n\n\n\n<li>Proporcione detalls d'enviament i lliurament.<\/li>\n\n\n\n<li>Ajudar amb els processos de pagament.<\/li>\n\n\n\n<li>Per a les botigues o restaurants que lliuren o ofereixen menjar per emportar, s'encarreguen de les comandes de menjar.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elige_una_buena_opcion\"><\/span><strong>Tria una bona opci\u00f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Probablement no comprenguis els aspectes de desenvolupament de la tecnologia de chatbot, per\u00f2 sempre que s\u00e0pigues el que vols que faci, \u00e9s possible trobar els recursos que necessites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evidentment, el teu pressupost hi t\u00e9 un paper, per\u00f2 si fas una mica de recerca, hi ha la possibilitat que puguis col\u00b7laborar amb un <strong>nova empresa amb \u00e0nsia de negocis<\/strong> i obtenir un tracte realment rendible. L'altra opci\u00f3 \u00e9s triar entre una gran quantitat de plantilles de creaci\u00f3 de bots que us guiaran en el desenvolupament de les vostres pr\u00f2pies; de fet, no es requereix experi\u00e8ncia en codificaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Piensa_en_la_simplicidad\"><\/span><strong>Pensa en la simplicitat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan <em><strong>Taco Bell<\/strong><\/em> va decidir llan\u00e7ar el seu chatbot, es va centrar en una sola cosa: comandes per emportar. El bot prendria les comandes, repetiria aquestes comandes als clients i despr\u00e9s oferiria opcions i suggeriments basats en aquesta comanda. Sigues com Taco Bell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fer-ho b\u00e9 amb simplicitat <strong>mant\u00e9 els clients contents<\/strong> i mant\u00e9 intacta la reputaci\u00f3 de l'empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitorear_y_probar\"><\/span><strong>Monitoritzar i provar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No et pots permetre problemes que facin que els usuaris se sentin insatisfets; fins i tot, hi haur\u00e0 actualitzacions freq\u00fcents que afectaran la qualitat de l'atenci\u00f3. El millor \u00e9s desenvolupar un bot separat per a cada tipus de campanya o objectiu, i dirigir les preguntes i els problemes del teu client autom\u00e0ticament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El teu treball ser\u00e0 molt m\u00e9s f\u00e0cil de <a href=\"https:\/\/webbing.online\/ca\/serveis-de-marqueting-digital\/analitica-web\/\"><strong>analitzar <\/strong><\/a>i solucionar problemes en campanyes individuals que en una sola campanya, la qual cosa fa que sigui m\u00e9s propensa a errors. En monitorar i provar els teus bots, aprendr\u00e0s molt, com ara saber qu\u00e8 els agrada als clients i a les clientes, qu\u00e8 no els agrada, qu\u00e8 fan servir realment i qu\u00e8 no. Tot aix\u00f2 indicar\u00e0 com <strong>modificar i actualitzar els vostres chatbots<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Se_honesto_tu_bot_no_siempre_tendra_la_respuesta\"><\/span><strong>Sigueix sent honest, el teu bot no sempre tindr\u00e0 la resposta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si el teu client est\u00e0 mal informat i pensa que est\u00e0 parlant amb un hum\u00e0, no est\u00e0s sent honest ni just. Aix\u00f2 finalment genera desconfian\u00e7a. El nostre consell \u00e9s que donis al teu bot un nom agradable i fins i tot graci\u00f3s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 s\u00ed, els robots han de <strong>establir connexi\u00f3 amb els humans<\/strong>. Hi habr\u00e1 preguntes i problemes que el vostre bot no podr\u00e0 resoldre. En aquests casos, l'\u00fanica cosa intel\u00b7ligent que es pot fer \u00e9s derivar els usuaris a una persona perqu\u00e8 rebin la resposta adequada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Haz_que_su_bot_sea_amigable\"><\/span><strong>Fes que el teu bot sigui f\u00e0cil d&#x27;utilitzar.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els usuaris agraeixen l'amabilitat i una certa dosi d'humor, no obstant aix\u00f2, no facis que el teu bot nom\u00e9s se centri a fer riure. Els clients tamb\u00e9 volen respostes i resolucions r\u00e0pidament, aix\u00ed que et recomanem trobar un bon equilibri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una manera de fer-ho \u00e9s <strong>revisar els bots utilitzats en el sector<\/strong> i veure com interactuen amb els\/les clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Xatbots i m\u00e0rqueting<\/strong> \u00c9s una combinaci\u00f3 potent. Sobretot perqu\u00e8 els bots aprofiten les aplicacions de programari per mantenir converses amb els usuaris, amb l'objectiu de millorar el valor proporcionat per a casos d'\u00fas com ara el suport 24\/7, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els aspectes del m\u00e0rqueting de chatbots descrits en aquest article representen nom\u00e9s el comen\u00e7ament. No hi ha dubte que els bots jugaran un paper molt important en les futures estrat\u00e8gies i t\u00e0ctiques de m\u00e0rqueting empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara, quina opci\u00f3 tens? Senzilla; pujar a bord ara, aprendre tot el que puguis, experimentar amb bots i convertir-te en un mestre del m\u00e0rqueting. Des de <a href=\"https:\/\/webbing.online\/ca\/contacte-2\/\"><strong>Webbing <\/strong><\/a>et podem assessorar professionalment perqu\u00e8 facis aquest gran pas de manera efica\u00e7.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ens encanta el nostre Siri i l'Assistent de Google; ens agrada dir-li a Alexa que posi la nostra m\u00fasica preferida, truqui a alg\u00fa i respongui preguntes sobre el nostre estimat personatge esportiu o actor de cinema. B\u00e0sicament, aquest \u00e9s el nou m\u00f3n dels chatbots: tenir una conversa amb una m\u00e0quina en lloc d'una persona. La\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Chatbots i m\u00e0rqueting: com els chatbots estan millorant l&#039;experi\u00e8ncia dels clients\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/chatbots-mejorando-experiencia-clientes\/#more-9654\" aria-label=\"M\u00e9s informaci\u00f3 sobre Chatbots y marketing: c\u00f3mo los chatbots est\u00e1n mejorando la experiencia de los clientes\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":76,"featured_media":13675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-9654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chatbots y marketing: chatbots y la experiencia de los clientes<\/title>\n<meta name=\"description\" content=\"Chatbots y marketing es una combinaci\u00f3n poderosa. 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