{"id":9421,"date":"2023-01-24T11:58:43","date_gmt":"2023-01-24T11:58:43","guid":{"rendered":"https:\/\/webbing.online\/?p=9421"},"modified":"2026-09-22T08:34:14","modified_gmt":"2026-09-22T08:34:14","slug":"mantenir-la-fidelitzacio-de-clients-en-comerc-electronic","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/mantener-fidelizacion-clientes-ecommerce\/","title":{"rendered":"Com mantenir la fidelitzaci\u00f3 dels teus clients en un ecommerce?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'objectiu final de moltes maniobres de m\u00e0rqueting modernes \u00e9s cultivar una relaci\u00f3 rendible amb el p\u00fablic objectiu. T'has preguntat per qu\u00e8? B\u00e9, \u00e9s una q\u00fcesti\u00f3 de guanyar-se la lleialtat d'aquells que consumeixen el teu producte o sol\u00b7liciten el teu servei. <strong>Com mantenir la fidelitzaci\u00f3 dels teus clients en un e-commerce<\/strong>, tanmateix, respon a un principi fonamental: demostrar que la teva marca sempre hi \u00e9s per a ells, que poden confiar-hi i que far\u00e0 tot el necessari per ajudar-los.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fidelitzaci\u00f3 de clients \u00e9s el conjunt de totes aquelles activitats de m\u00e0rqueting encaminades a enfortir la relaci\u00f3 entre l'ecommerce (l'empresa o la marca) i els clients. Podem dir que la majoria dels negocis online en qualsevol ind\u00fastria tenen com a prop\u00f2sit mantenir una base de clients s\u00f2lida al llarg del temps que torna regularment a comprar. A aix\u00f2 s'anomena lleialtat en l'economia empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara, un dels principals reptes per a aquells que tenen negocis amb pres\u00e8ncia en l\u00ednia \u00e9s<strong> com mantenir la fidelitzaci\u00f3 dels teus clients en un e-commerce. <\/strong>Aconseguir-ho implica implementar un conjunt d'estrat\u00e8gies de m\u00e0rqueting destinades a mantenir els clients existents a trav\u00e9s d'accions que conre\u00efn i donin suport a la satisfacci\u00f3 de l'usuari o del consumidor.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/mantener-fidelizacion-clientes-ecommerce\/#Te_contamos_como_mantener_la_fidelizacion_de_tus_clientes_en_un_ecommerce\" >T'expliquem com mantenir la fidelitzaci\u00f3 dels teus clients en un e-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/mantener-fidelizacion-clientes-ecommerce\/#Utiliza_una_comunicacion_abierta_y_autentica\" >Utilitza una comunicaci\u00f3 oberta i aut\u00e8ntica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/mantener-fidelizacion-clientes-ecommerce\/#Brinda_un_excelente_servicio_al_cliente\" >Ofereix un excel\u00b7lent servei al client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/mantener-fidelizacion-clientes-ecommerce\/#Ofrezca_un_programa_de_fidelizacion_o_recompensas\" >Oferiu un programa de fidelitzaci\u00f3 o de recompenses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/mantener-fidelizacion-clientes-ecommerce\/#Crea_campanas_sociales_atractivas\" >Crea campanyes socials atractives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/ca\/mantener-fidelizacion-clientes-ecommerce\/#Desarrolla_una_estrategia_a_largo_plazo\" >Desenvolupa una estrat\u00e8gia a llarg termini<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/ca\/mantener-fidelizacion-clientes-ecommerce\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Te_contamos_como_mantener_la_fidelizacion_de_tus_clientes_en_un_ecommerce\"><\/span><strong>T'expliquem com mantenir la fidelitzaci\u00f3 dels teus clients en un e-commerce<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els vostres clients vindran a la vostra botiga online per <strong>obtenir respostes a totes les vostres preguntes<\/strong> Sobre el negoci: Com obtindr\u00e9 els meus productes? Hi haur\u00e0 interrupcions en el servei? \u00c9s clar, tot aix\u00f2 mentre cerques inculcar una sensaci\u00f3 de confian\u00e7a i calma. I \u00e9s que si els clients saben que els comprens i realment est\u00e0s atenent les seves prioritats, haur\u00e0s creat una sinergia sobre la qual construir una bona relaci\u00f3 que obri cam\u00ed a la fidelitzaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un somriure, una encaixada de mans, una broma compartida: aquestes s\u00f3n les petites garanties personals que ens donem cada dia en una botiga f\u00edsica. Tanmateix, la necessitat de les persones de trobar solucions nom\u00e9s fent un clic, ha obligat les marques a desenvolupar altres estrat\u00e8gies per mantenir els seus clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vegem algunes claus sobre <strong>com mantenir la fidelitzaci\u00f3 dels teus clients en un e-commerce:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utiliza_una_comunicacion_abierta_y_autentica\"><\/span><strong>Utilitza una comunicaci\u00f3 oberta i aut\u00e8ntica<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els clients sempre necessiten la veritat sobre els productes i com aquest influir\u00e0 en la seva vida. Aqu\u00ed \u00e9s on una comunicaci\u00f3 oberta i aut\u00e8ntica amb ells resulta indispensable. Per aquest motiu aconsellem realitzar les seg\u00fcents accions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mantenir les l\u00ednies de comunicaci\u00f3 obertes i respondre amb promptitud. Si aix\u00f2 significa contractar un assistent virtual per contestar el tel\u00e8fon, considera-ho.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deixa'm ser la teva veu, aquells cops que les paraules no surten f\u00e0cils o quan el teu objectiu es sent tan lluny\u00e0. Som aqu\u00ed per entendre't, per donar forma a les teves idees i per acompanyar-te en cada pas fins a assolir all\u00f2 que et proposes. La teva ambici\u00f3 \u00e9s la nostra.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Col\u00b7loca a la teva p\u00e0gina informaci\u00f3 de contacte de manera destacada perqu\u00e8 sigui m\u00e9s f\u00e0cil contactar amb l'empresa.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respon els comentaris dels teus clients perqu\u00e8 sentin una relaci\u00f3 m\u00e9s propera amb la marca. Modifica els processos per satisfer aquestes necessitats a mesura que evolucionen.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brinda_un_excelente_servicio_al_cliente\"><\/span><strong>Ofereix un excel\u00b7lent servei al client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'atenci\u00f3 al client d'alt perfil, \u00e9s a dir, assistir i assessorar els teus clients en un temps r\u00e8cord i amb precisi\u00f3, assegura que se sentin escoltats i que els seus problemes es resolguin amb relativa rapidesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moltes marques perden una quantitat important de clients cada dia perqu\u00e8 l'atenci\u00f3 al client no ha estat capa\u00e7 d'oferir soluci\u00f3 a problemes f\u00e0cils de resoldre, com ara m\u00e8todes de pagament que falten, enviaments que arriben tard, processos de devoluci\u00f3 massa complicats, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per tant, recomanem utilitzar aquests punts com a refer\u00e8ncia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sigues proactiu i ofereix solucions als clients per abordar aquests punts febles.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilitza correus electr\u00f2nics personalitzats o trucades telef\u00f2niques per parlar de comandes i fer suggeriments.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incloeu un full de consells o un obsequi amb cada comanda, amb una nota personal que far\u00e0 saber als clients que encara esteu fermament al seu costat.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si teniu problemes amb la cadena de subministrament o amb el personal, sigueu transparent i informeu els clients que pot haver-hi un retard abans que preguntin o descobreixin que hi ha un problema.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Com mantenir la fidelitzaci\u00f3 dels teus clients en un e-commerce <\/strong>pot dependre del gest m\u00e9s petit, ja que el m\u00ednim detall podria servir per marcar la difer\u00e8ncia amb el teu servei.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ofrezca_un_programa_de_fidelizacion_o_recompensas\"><\/span><strong>Oferiu un programa de fidelitzaci\u00f3 o de recompenses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els programes de fidelitzaci\u00f3 de clients s\u00f3n exitosos perqu\u00e8 fan alguna cosa que funciona per enfortir el vincle entre la teva empresa i el client. De fet, resulten f\u00e0cils de configurar, ja sigui a trav\u00e9s d'aplicacions o amb extensions de WordPress i WooCommerce, les quals es fan c\u00e0rrec de tots els detalls per tu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 s\u00ed, et aconsellem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oferir beneficis o recompenses en funci\u00f3 dels productes comprats o de la quantitat gastada.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si la recompensa ja no est\u00e0 disponible, podeu assignar manualment punts o descomptes que es poden aplicar a futures compres.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2023\/01\/1111.png\" alt=\"Com mantenir la fidelitzaci\u00f3 dels teus clients en un ecommerce?\" class=\"wp-image-9425\" width=\"750\" height=\"422\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2023\/01\/1111.png 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2023\/01\/1111-300x169.png 300w, https:\/\/webbing.online\/wp-content\/uploads\/2023\/01\/1111-768x432.png 768w, https:\/\/webbing.online\/wp-content\/uploads\/2023\/01\/1111-500x281.png 500w, https:\/\/webbing.online\/wp-content\/uploads\/2023\/01\/1111-800x450.png 800w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crea_campanas_sociales_atractivas\"><\/span><strong>Crea campanyes socials atractives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En un ecommerce no es possible saludar als clients de manera presencial, la millor opci\u00f3 \u00e9s utilitzar les <a href=\"\/ca\/serveis-de-marqueting-digital\/xarxes-socials\/\"><strong>xarxes socials<\/strong><\/a>. D'aquesta manera, podr\u00e0s apostar que hi haur\u00e0 gent esperant pel que ofereixes. Presentem a continuaci\u00f3 tres pr\u00e0ctiques socials necess\u00e0ries:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sigue sent consistent. Publicar els mateixos dies\/hores de m\u00e9s tr\u00e0nsit assegura als clients la seva disponibilitat i quan esperar les actualitzacions.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/serveis-de-marqueting-digital\/sem\/\"><strong>Llan\u00e7a campanyes innovadores<\/strong><\/a> a les xarxes socials per mantenir els clients compromesos. Un exemple \u00e9s programar un horari en qu\u00e8 el p\u00fablic objectiu us pugui enviar totes les seves preguntes i rebre les vostres respostes en temps real.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crea un grup dedicat a la p\u00e0gina de Facebook de la teva marca on els clients puguin compartir les seves experi\u00e8ncies, els seus reptes i donar-se suport m\u00fatuament. Si \u00e9s possible, escolta i respon quan sigui apropiat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectiu \u00e9s crear o aprofundir un sentit de comunitat entre els teus clients i clients potencials a trav\u00e9s de les xarxes socials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desarrolla_una_estrategia_a_largo_plazo\"><\/span><strong>Desenvolupa una estrat\u00e8gia a llarg termini<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En el moment de pensar en<strong> Com mantenir la fidelitzaci\u00f3 dels teus clients en un e-commerce, <\/strong>l'estrat\u00e8gia d'oferir cupons o descomptes potser sigui una de les primeres que et vingui al cap. I \u00e9s que representa una bona manera que provin el servei, tanmateix, la principal ra\u00f3 per la qual un client fidel comen\u00e7a a emigrar cap a la compet\u00e8ncia \u00e9s perqu\u00e8 no se sent implicat amb la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A curt termini, \u00e9s relativament f\u00e0cil agradar un client que torna a tu, sempre que <strong>ofertes de descomptes i targetes de fidelitzaci\u00f3<\/strong>. Per\u00f2, un client fidel que ha estat consumint el teu producte durant anys pot no durar per sempre, en cas d'algun problema amb el servei que no s'ha solucionat al llarg del temps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saber <strong>Com mantenir la fidelitzaci\u00f3 dels teus clients en un e-commerce <\/strong>serveix precisament per enfortir la relaci\u00f3 entre la marca i els teus clients, fent que tornin a comprar els teus productes o adquireixin els teus serveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, existeix la possibilitat que els clients particularment satisfets s'identifiquin amb els valors de la teva marca prou com per recomanar els teus productes a amics i familiars, convertint-se efectivament en ambaixadors de la teva marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Millorar la retenci\u00f3 de clients<\/strong>, definitivament, \u00e9s un desafiament a llarg termini. Hi ha molt a tenir en compte: la interacci\u00f3 amb els usuaris, l'atenci\u00f3 al client, aix\u00ed com els programes de fidelitzaci\u00f3, crear campanyes socials atractives i molt m\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la Webbing <a href=\"\/ca\/?\/momento-digitalizar-empresa\/\"><strong>Us podem ajudar a augmentar i enfortir la base de clients lleials<\/strong><\/a>, a trav\u00e9s d'estrat\u00e8gies de m\u00e0rqueting dissenyades pel nostre equip d'especialistes.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'objectiu final de moltes maniobres de m\u00e0rqueting modernes \u00e9s cultivar una relaci\u00f3 rendible amb el p\u00fablic objectiu. T'has preguntat per qu\u00e8? B\u00e9, \u00e9s una q\u00fcesti\u00f3 de guanyar-se la lleialtat dels qui consumeixen el teu producte o sol\u00b7liciten el teu servei. Com mantenir la fidelitzaci\u00f3 dels teus clients en un ecommerce, per\u00f2, respon a un \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Com mantenir la fidelitzaci\u00f3 dels teus clients en un ecommerce?\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/mantener-fidelizacion-clientes-ecommerce\/#more-9421\" aria-label=\"M\u00e9s informaci\u00f3 sobre \u00bfC\u00f3mo mantener la fidelizaci\u00f3n de tus clientes en un ecommerce?\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":77,"featured_media":13672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[159],"tags":[],"class_list":["post-9421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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