{"id":9086,"date":"2022-11-14T10:06:58","date_gmt":"2022-11-14T10:06:58","guid":{"rendered":"https:\/\/webbing.online\/?p=9086"},"modified":"2026-04-05T18:34:17","modified_gmt":"2026-04-05T18:34:17","slug":"marqueting-dinfluencers","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/marketing-de-influencers\/","title":{"rendered":"M\u00e0rqueting d'influencers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El <strong>m\u00e0rqueting <em>influencers<\/em><\/strong> ja no \u00e9s una cosa que fan nom\u00e9s les grans marques. En absolut. S'ha democratitzat impulsat per l'imparable expansi\u00f3 del n\u00ednxol de <em>influencers<\/em> que a Espanya i a la resta del m\u00f3n <strong>no para de cr\u00e9ixer i cr\u00e9ixer<\/strong>. I amb ells\/es, la publicitat digital i la manera amb la qual els usuaris\/es (especialment els joves i adults menys de 45 anys) hi interactuen i la interioritzen, ha canviat radicalment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I ho ha fet perqu\u00e8, ben analitzada i executada, una estrat\u00e8gia i campanya amb <em>influencers<\/em> es mostra molt m\u00e9s efectiva que les campanyes publicit\u00e0ries convencionals. Per descomptat que, depenent del sector i de la vertical de negoci del client, campanyes SEM i PPC tal com les coneixem, tamb\u00e9 atorguen un ROI positiu i una rendibilitat not\u00f2ria, per\u00f2 la proliferaci\u00f3 de nous perfils de <em>influencers<\/em> amb comunitats significatives i actives, est\u00e0 canviant el tauler de joc publicitari entre les marques i la seva audi\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anem a aprofundir una mica m\u00e9s en el <strong>fenomen del m\u00e0rqueting de <em>influencers<\/em><\/strong><em> <\/em>\ud83d\ude42.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/marketing-de-influencers\/#Que_entendemos_por_marketing_de_influencers\" >Per m\u00e0rqueting d'influencers entenem una estrat\u00e8gia de m\u00e0rqueting que utilitza el suport i la confian\u00e7a que les persones amb un gran nombre de seguidors a les xarxes socials i que s\u00f3n reconegudes com a expertes en un determinat sector poden generar per promocionar productes, serveis o marques.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/marketing-de-influencers\/#El_marketing_de_influencers_como_estrategia\" >El m\u00e0rqueting d'influ\u00e8ncia com a estrat\u00e8gia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/marketing-de-influencers\/#Eleccion_definitiva_del_perfil_influencer_con_quien_trabajar\" >Elecci\u00f3 definitiva del perfil d'influencer amb qui treballar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/marketing-de-influencers\/#Beneficios_de_las_acciones_con_influencers\" >Beneficis de les accions amb influencers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/marketing-de-influencers\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_entendemos_por_marketing_de_influencers\"><\/span><strong><strong>Qu\u00e8 entenem per m\u00e0rqueting de <em>influencers<\/em><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s una<strong> Estrat\u00e8gia comercial i publicit\u00e0ria que vincula una marca amb una figura rellevant a les plataformes socials<\/strong>, perqu\u00e8 faci d'ambaixador\/a dels productes i serveis de la marca. D'aquesta manera, el poder d'influ\u00e8ncia d'aquest perfil en la seva \u00e0mplia comunitat de seguidors, beneficia la marca a nivell d'imatge i vendes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Almenys, aquest \u00e9s sempre l'objectiu principal de tota estrat\u00e8gia de m\u00e0rqueting de <em>influencers<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diem xarxes socials perqu\u00e8 \u00e9s on s'ha popularitzat a nivell global el concepte de persona influent. I perqu\u00e8 la majoria d'\u00e9ssers humans tenim almenys un perfil actiu a les plataformes socials, per\u00f2 el m\u00e0rqueting de <em>influencers<\/em>, malgrat utilitzar els entorns socials com a plataforma d'actuaci\u00f3 i amplificaci\u00f3 dels seus missatges, no s'hi basa. La seva veritable ra\u00f3 de ser els perfils dels quals anomenem com a <em>influencers<\/em>, que ho poden ser per diverses raons o circumst\u00e0ncies:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Perfil expert<\/strong>Persona amb autoritat pel seu \u00e8xit trajectori\u00e0 en el seu n\u00ednxol tem\u00e0tic corresponent.<\/li><li><strong>Perfil fam\u00f3s\/a<\/strong>Alg\u00fa popular i reconegut en el m\u00f3n offline per la seva professi\u00f3\/activitat.<\/li><li><strong>Perfum de celebritat<\/strong>: Persona popular a les xarxes socials, a nivell online, que pot o no pot ser especialista en el n\u00ednxol sectorial del client que el contacta.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_marketing_de_influencers_como_estrategia\"><\/span><strong><strong>El m\u00e0rqueting d'influ\u00e8ncia com a estrat\u00e8gia<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com generar <em>comprom\u00eds <\/em>Amb l'audi\u00e8ncia a les xarxes? Com fer cr\u00e9ixer la comunitat amb usuaris\/es que siguin realment el target del meu negoci \ud83e\udd14? Com generar leads\/vendes amb les xarxes socials corporatives? S\u00f3n nom\u00e9s algunes de les preguntes que el 99% d'empreses que tenen pres\u00e8ncia a plataformes socials es fa constantment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s ben sabut <strong>all\u00f2 complicat que s'ha tornat cr\u00e9ixer org\u00e0nicament a les xarxes socials<\/strong>. I ojo, diem cr\u00e9ixer, que no vendre, cosa que ja us podreu imaginar com de car est\u00e0. En la majoria dels n\u00ednxols professionals, la publicitat sembla ser el cam\u00ed m\u00e9s curt i segur per treure-li retorn real a la comunicaci\u00f3 i el m\u00e0rqueting en entorns digitals de xarxes socials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 igualment, les <strong><a href=\"\/ca\/serveis-de-marqueting-digital\/sem\/madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanyes de social ads<\/a><\/strong> no s\u00f3n una equaci\u00f3 senzilla que tot professional s\u00e0piga configurar-la, monitoritzar-la i interpretar-la \ud83d\ude05. Depenen tamb\u00e9 del <em>el moment<\/em> i el sector, per la qual cosa no sempre, ni de bon tros, generen beneficis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La disjuntiva, per tant, en relaci\u00f3 al m\u00e0rqueting a les xarxes socials s'ha complicat enormement en els \u00faltims anys. Per aix\u00f2 que la <strong>irrupci\u00f3 del fenomen dels <em>influencers<\/em><\/strong>, ha revolucionat el panorama.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/11\/Post-marketing-de-influencers-cuerpo.jpg\" alt=\"empresa de gesti\u00f3 d&#039;influencers\" class=\"wp-image-9122\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/11\/Post-marketing-de-influencers-cuerpo.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/11\/Post-marketing-de-influencers-cuerpo-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/11\/Post-marketing-de-influencers-cuerpo-768x512.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/11\/Post-marketing-de-influencers-cuerpo-500x334.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/11\/Post-marketing-de-influencers-cuerpo-800x534.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ara, les estrat\u00e8gies de marques i sectors semblen virar majorit\u00e0riament a invertir recursos en persones amb influ\u00e8ncia real en els seus n\u00ednxols, en lloc d'invertir-los en generaci\u00f3 de contingut de la m\u00e0xima qualitat possible en el dia a dia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambdues coses s'han de compaginar, per\u00f2 com que el que preval \u00e9s el retorn econ\u00f2mic, el m\u00e0rqueting de <em>influencers <\/em>\u00e9s <strong>a dia d'avui l'acci\u00f3 m\u00e9s sol\u00b7licitada i rendible per a negocis<\/strong> i entitats. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2, \u00bf\u00e9s realment efectiu? Continuen existint molts dubtes a nivell de client sobre la veracitat de les enormes comunitats al voltant dels <em>influencers<\/em>, a m\u00e9s d'altres relacionades amb l'an\u00e0lisi de la idone\u00eftat dels seus perfils o de les personesUsu\u00e0ries que conformen els seus cercles socials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Punts clau<\/u><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Estudi previ dels perfils de <em>influencers<\/em> y <strong>elecci\u00f3 adequada del personatge<\/strong> amb qui establir la relaci\u00f3 comercial. \u00c9s clau <strong>analitzar de la seva activitat<\/strong>:<ul><li>Tem\u00e0tica dels seus continguts<\/li><\/ul><ul><li>Format dels seus continguts<\/li><\/ul><ul><li>Estil (forma i fons) de transmissi\u00f3 dels seus missatges (cura de l'idioma)<\/li><\/ul><ul><li>Afecci\u00f3 dels seus continguts a la marca<\/li><\/ul><ul><li>Aproximaci\u00f3 als valors de la marca<\/li><\/ul><ul><li>Qualitat dels seus continguts<\/li><\/ul><ul><li>Interacci\u00f3 de la teva audi\u00e8ncia amb els continguts que crees<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Estrat\u00e8gies<strong> a mig, llarg termini<\/strong>. La col\u00b7laboraci\u00f3 amb un\/a <em>influenciador<\/em> mai no ser\u00e0 efectiva si es limita nom\u00e9s a una acci\u00f3 puntual sense recurr\u00e8ncia.<\/li><li>Import\u00e0ncia de <em><strong>contar hist\u00f2ries<\/strong><\/em>. En l\u00ednia amb el punt anterior, forjar una col\u00b7laboraci\u00f3 rec\u00edproca entre el perfil referent i la marca es basar\u00e0 en la confecci\u00f3 d'una narrativa del missatge\/s que sigui coherent, cre\u00efble, que aporti valor i que aconsegueixi conv\u00e8ncer el p\u00fablic social al qual es dirigeix. \u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eleccion_definitiva_del_perfil_influencer_con_quien_trabajar\"><\/span><strong><strong>Elecci\u00f3 definitiva del perfil <em>influenciador<\/em> amb qui treballar<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A col\u00b7laci\u00f3 dels aspectes que hem esmentat recentment a l'apartat de \u201cpunts clau\u201d, una estrat\u00e8gia de m\u00e0rqueting de <em>influencers<\/em> t\u00e9 a la <strong>elecci\u00f3 del perfil amb qui treballar<\/strong>, en el seu veritable punt de no retorn. Si ens equivoquem per no haver fet una feina d'an\u00e0lisi pr\u00e8via en condicions, no s'assoliran els objectius marcats, i la inversi\u00f3, no reportar\u00e0 el retorn esperat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9s consideracions essencials a tenir en compte en aquesta decisi\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Inclinaci\u00f3 per un <strong><em>influenciador<\/em> expert<\/strong>, m\u00e9s que per un fam\u00f3s o celebritat. Si el que busquem \u00e9s aportar veritable valor a la nostra audi\u00e8ncia, optar per un\/a <em>influenciador<\/em> especialitzat\/ada en el nostre sector refor\u00e7ar\u00e0 el nostre missatge i la nostra <em>branding<\/em>.<\/li><li>Analitzar-ho <strong>evoluci\u00f3 de seguidors<\/strong> en l'\u00faltim any (ha de ser alcista, sense pics ni caigudes molt marcades).<\/li><li><strong><em>Comprom\u00eds<\/em> <\/strong>amb la seva audi\u00e8ncia: diari, natural i positiu.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Igualment, <strong>fugir de perfils<\/strong> amb tend\u00e8ncies com les seg\u00fcents:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Perfiles amb <strong>adients baixades i pujades<\/strong> en les seves comunitats de seguidors (els seus continguts no s\u00f3n estables pel que fa a qualitat, o fins i tot empr\u00e8n pr\u00e0ctiques poc \u00e8tiques de captaci\u00f3 de seguidors).<\/li><li><strong>Publicacions pol\u00e8miques<\/strong>: El contingut que un perfil <em>influenciador<\/em> La publicaci\u00f3, en gran mesura, el defineix. Cal buscar la popularitat i l'admiraci\u00f3, no les pol\u00e8miques ni les confrontacions.<\/li><li><strong>Comentaris negatius<\/strong>Si el to i la consideraci\u00f3 que apreciem en els comentaris de les seves publicacions s\u00f3n negatius, no es recomana apostar per una col\u00b7laboraci\u00f3 amb aquests perfils.<\/li><li><strong>Sota <em>comprom\u00eds<\/em><\/strong>Un perfil amb poca activitat de la seva audi\u00e8ncia no ens serveix dins d'una estrat\u00e8gia de m\u00e0rqueting de <em>influencers<\/em>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_de_las_acciones_con_influencers\"><\/span><strong><strong>Beneficis de les accions amb <em>influencers<\/em><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al llarg de l'article ja hem anat desgranant la majoria dels beneficis que una estrat\u00e8gia de m\u00e0rqueting de <em>influencers<\/em> pot aportar a una integral de comunicaci\u00f3, <em>branding<\/em> i abast. Per\u00f2 com que ens encanten les llistes \ud83d\ude1b, les enumerarem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Potenciar la imatge i la reputaci\u00f3 de la marca en vincular-se a un perfil <em>influenciador<\/em> respectat i admirat<\/li><li>Creuar en audi\u00e8ncia i en comunitat<\/li><li>Impactar un p\u00fablic objectiu af\u00ed que abans era inabastable<\/li><li>Incrementar l'obtenci\u00f3 de leads, vendes i, per conseg\u00fcent, ingressos<\/li><li>Generar continguts m\u00e9s interessants per a l'audi\u00e8ncia<\/li><li>Obrir-se mercat a altres mercats geogr\u00e0fics inexplorats<\/li><li>Augmentar exponencialment el tr\u00e0nsit web (SEO)<a href=\"\/ca\/serveis-de-marqueting-digital\/seo\/madrid\/\">https:\/\/webbing.online\/servicios-mkt-digital\/seo\/madrid\/<\/a> )<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Per descomptat que aquests s\u00f3n beneficis que es poden originar com <strong>conseq\u00fc\u00e8ncia d'una bona implantaci\u00f3 d'estrat\u00e8gia de m\u00e0rqueting de <em>influencers<\/em><\/strong>\u2026 per\u00f2 no sempre \u00e9s aix\u00ed. O almenys no en la magnitud que les marques sempre esperarien despr\u00e9s de la inversi\u00f3 realitzada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s per aix\u00f2 que la <strong>anal\u00edtica en cada acci\u00f3 de m\u00e0rqueting digital<\/strong> \u00e9s fonamental per comptar amb una radiografia exacta de l'\u00e8xit d'una estrat\u00e8gia. S'haur\u00e0 de determinar la finestra de temps de mesura que s'estableix entre l'execuci\u00f3 de les accions amb el\/la <em>influenciador<\/em> (recordem que han de ser diverses en el temps per ser realment efectives) i una previsi\u00f3 realista d'assoliment d'objectius.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No ens estranya que el <strong>m\u00e0rqueting <em>influencers<\/em><\/strong> est\u00e0 tan en auge com ho est\u00e0. I entenem les raons que l'estan fent <strong>guanyar terreny a altres maneres m\u00e9s convencionals de publicitat i exposici\u00f3 digital<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara b\u00e9, <strong>s'han de complir uns par\u00e0metres molt concrets<\/strong> per tirar endavant amb una estrat\u00e8gia, que com ja heu apr\u00e8s, no s'ha de quedar en una acci\u00f3 espor\u00e0dica i puntual. A m\u00e9s del pes espec\u00edfic obvi que t\u00e9 en l'\u00e8xit de l'estrat\u00e8gia l'elecci\u00f3 del o de la <em>influenciador<\/em>, els continguts, els formats, els missatges, el calendari de publicaci\u00f3, les tem\u00e0tiques, la posada en escena, etc, s'han de triar i planificar atorgant-los igual import\u00e0ncia al conjunt de l'estrat\u00e8gia. Si no, <strong>hi ha menys possibilitats d'\u00e8xit<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <strong>Webbing Online<\/strong> sabem de qu\u00e8 parlem \ud83d\ude09. Ajudem moltes empreses en el seu <strong><a href=\"\/ca\/serveis-de-marqueting-digital\/xarxes-socials\/madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\">gesti\u00f3 de RRSS<\/a><\/strong> i en les seves estrat\u00e8gies publicit\u00e0ries amb <em>influencers<\/em> a nivell nacional.<\/p>","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting d'influencers ja no \u00e9s una cosa que fan nom\u00e9s les grans marques. En absolut. S'ha democratitzat emp\u00e8s per l'imparable expansi\u00f3 del n\u00ednxol d'influencers que a Espanya i a la resta del m\u00f3n no para de cr\u00e9ixer i cr\u00e9ixer. I amb ells\/es, la publicitat digital i la manera amb qu\u00e8\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"M\u00e0rqueting d&#039;influencers\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/marketing-de-influencers\/#more-9086\" aria-label=\"M\u00e9s informaci\u00f3 sobre Marketing de Influencers\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":73,"featured_media":9118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[159],"tags":[],"class_list":["post-9086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de Influencers: Estrategias y Tendencias | Webbing<\/title>\n<meta name=\"description\" content=\"El marketing de influencers est\u00e1 revolucionando el uso de las redes sociales por las marcas. Hay muchos aspectos que influyen. Los analizamos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webbing.online\/ca\/marqueting-dinfluencers\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de Influencers: Estrategias y Tendencias | Webbing\" \/>\n<meta property=\"og:description\" content=\"El marketing de influencers est\u00e1 revolucionando el uso de las redes sociales por las marcas. Hay muchos aspectos que influyen. 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I m'encanta. Assolirem grans fites junts en el futur. De fet, ja ho estem fent."}]}},"_links":{"self":[{"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/posts\/9086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/comments?post=9086"}],"version-history":[{"count":2,"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/posts\/9086\/revisions"}],"predecessor-version":[{"id":11051,"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/posts\/9086\/revisions\/11051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/media\/9118"}],"wp:attachment":[{"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/media?parent=9086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/categories?post=9086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webbing.online\/ca\/wp-json\/wp\/v2\/tags?post=9086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}