{"id":8520,"date":"2022-08-11T20:22:56","date_gmt":"2022-08-11T20:22:56","guid":{"rendered":"https:\/\/webbing.online\/?p=8520"},"modified":"2026-04-06T09:07:13","modified_gmt":"2026-04-06T09:07:13","slug":"errors-seo-penalitzar-web-2022","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/","title":{"rendered":"Errors SEO que poden estar penalitzant el teu web el 2022"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El lloc web \u00e9s l'aparador digital que tota empresa ofereix als seus potencials clients, sempre que millori el posicionament en els resultats dels cercadors (SERP). De manera que l'optimitzaci\u00f3 SEO ha d'actualitzar-se constantment per escalar els algorismes del motor de cerca. \u00c9s important, per tant, realitzar una an\u00e0lisi peri\u00f2dica per identificar els <strong>errors SEO que et poden estar penalitzant el teu web el 2022.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des de contingut de baixa qualitat fins a l'\u00fas excessiu de paraules clau, aquests s\u00f3n nom\u00e9s alguns dels <strong>errors SEO que poden estar penalitzant la teva Web el 2022 <\/strong>i que, sens cap mena de dubte, afecten la visibilitat de qualsevol p\u00e0gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest article aclarem el malson de tots els propietaris\/es de llocs web: les penalitzacions de Google. Precisarem, a m\u00e9s, quins s\u00f3n els errors de <a href=\"\/ca\/serveis-de-marqueting-digital\/seo\/\">SEO<\/a> qu\u00e8 hem d'evitar per al posicionament del teu negoci a l'SERP.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/07\/Post-profesionales-SEO-cuerpo-2.jpg\" alt=\"errors SEO que et poden estar penalitzant el teu web el 2022.\" class=\"wp-image-6355\" width=\"620\" height=\"413\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/07\/Post-profesionales-SEO-cuerpo-2.jpg 800w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/07\/Post-profesionales-SEO-cuerpo-2-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/07\/Post-profesionales-SEO-cuerpo-2-768x512.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/07\/Post-profesionales-SEO-cuerpo-2-500x333.jpg 500w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#%C2%BFQue_es_una_penalizacion_de_Google\" >Qu\u00e8 \u00e9s una penalitzaci\u00f3 de Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#5_errores_SEO_que_pueden_estar_penalizando_tu_Web_en_2022\" >5 errors SEO que poden estar penalitzant el teu web el 2022<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#%E2%80%93_Mala_calidad_y_contenido_duplicado\" >\u2013 Mala qualitat i contingut duplicat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#%E2%80%93_Texto_oculto_o_uso_excesivo_de_palabras_clave\" >\u2013 Text ocult o \u00fas excessiu de paraules clau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#%E2%80%93_Tener_demasiados_errores_404\" >\u2013 Tenir massa errors 404<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#%E2%80%93_Encubrimiento_y_redireccionamientos_no_permitidos\" >\u2013 Encobriment i redireccions no permeses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#%E2%80%93_Alto_numero_de_redirecciones_301\" >\u2013 Alt nombre de redireccions 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#%E2%80%93_Imagenes_comprometidas\" >\u2013 Imatges compromeses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_una_penalizacion_de_Google\"><\/span><strong>Qu\u00e8 \u00e9s una penalitzaci\u00f3 de Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els motors de cerca avaluen constantment els llocs i p\u00e0gines web, per garantir als usuaris que els resultats de cerca siguin sempre rellevants i mostrin contingut valu\u00f3s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per mantenir el nivell de qualitat dels SERPs, sempre s'estan estudiant nous m\u00e8todes amb la finalitat de refinar l'avaluaci\u00f3 de les <a href=\"\/ca\/serveis-de-marqueting-digital\/disseny-web-2\/\">p\u00e0gines web<\/a>. Aix\u00f2 \u00e9s possible premiant els llocs que mereixen una major visibilitat, per\u00f2 tamb\u00e9 penalitzant aquells que tenen problemes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectiu de les penalitzacions de Google \u00e9s reduir la visibilitat de les p\u00e0gines web que estan relacionades amb males pr\u00e0ctiques, sovint destinades a manipular els resultats dels motors de cerca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_errores_SEO_que_pueden_estar_penalizando_tu_Web_en_2022\"><\/span><strong>5 errors SEO que poden estar penalitzant el teu web el 2022<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s un fet, l'optimitzaci\u00f3 SEO est\u00e0 en constant evoluci\u00f3 i cal mantenir-se actualitzat, tanmateix, resulta indispensable evitar <strong>errors SEP que poden estar penalitzant el teu web el 2022:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Mala_calidad_y_contenido_duplicado\"><\/span>   \u2013 <strong>Mala qualitat i contingut duplicat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un dels errors m\u00e9s comuns i absolutament evitables est\u00e0 associat amb el contingut que es carrega al lloc web de l'empresa. En m\u00e0rqueting s'aplica la regla \u201cel contingut \u00e9s el rei\u201d, cosa que significa que necessites <strong>oferir contingut de qualitat<\/strong>. \u00c9s a dir, oferir un valor afegit tant per als usuaris\/usu\u00e0ries com per als cercadors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El contingut que s'ofereix en un lloc web ha de ser interessant i actual, aix\u00ed com respondre a les necessitats de l'usuari\/a de forma exhaustiva. Aix\u00f2 s\u00ed, els banners i anuncis a la p\u00e0gina han de ser limitats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 \u00e9s important <strong>evitar la duplicaci\u00f3 de contingut<\/strong>. En altres paraules; copiar contingut d'altres llocs o p\u00e0gines. Si b\u00e9 Google ha declarat que no \u201cpenalitza\u201d el contingut duplicat, \u00e9s bo evitar-lo per no afectar l'inter\u00e8s de l'usuari\/a.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/04\/Servicios-SEO-enlaces.jpg\" alt=\"Serveis SEO enlla\u00e7os\" class=\"wp-image-5693\" width=\"500\" height=\"334\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/04\/Servicios-SEO-enlaces.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/04\/Servicios-SEO-enlaces-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/04\/Servicios-SEO-enlaces-768x512.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/04\/Servicios-SEO-enlaces-500x334.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/04\/Servicios-SEO-enlaces-800x534.jpg 800w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Texto_oculto_o_uso_excesivo_de_palabras_clave\"><\/span>   \u2013 <strong>Text ocult o \u00fas excessiu de paraules clau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un altre dels <strong>errors SEO que poden estar penalitzant el teu web el 2022 i <\/strong>que sorgeix de la creaci\u00f3 de contingut, \u00e9s utilitzar t\u00e8cniques per amagar el text o utilitzar paraules clau de manera excessiva. Aquestes t\u00e8cniques s'utilitzen per garantir que el text no sigui visible per als\/les usuaris\/es, per\u00f2 s\u00ed per als rastrejadors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diverses accions entren en aquesta categoria:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Utilitzar el mateix color per al text i el fons, fent que el lector no pugui veure el text.<\/li><li>Text visible nom\u00e9s al codi de la p\u00e0gina.<\/li><li>Text ingressat nom\u00e9s per augmentar la densitat de paraules clau a la p\u00e0gina.<\/li><li>Paraules clau repetides a les etiquetes d'imatge i al text alternatiu.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Tener_demasiados_errores_404\"><\/span>   \u2013 <strong>Tenir massa errors 404<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El missatge com\u00fa de \u201c<em>P\u00e0gina no trobada<\/em>\u201d pot apar\u00e8ixer a tots els llocs web. Molts usuaris\/es s'enfronten a problemes similars i acaben decebuts amb l'experi\u00e8ncia de l'usuari\/a. Els <strong>errors 404<\/strong>, sens dubte, poden afectar la classificaci\u00f3 del lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google est\u00e0 normalitzant els errors 404, conscient que les coses poden canviar i que tots els llocs web poden tenir aquest tipus de problema, per\u00f2 encara aix\u00ed \u00e9s important con\u00e8ixer-los i treballar per eliminar-los.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El propietari d'un lloc web que t\u00e9 massa errors 404 informa a Google que no actualitza el seu lloc web amb freq\u00fc\u00e8ncia o que l'ha abandonat. Aix\u00f2 <strong>podria afectar negativament<\/strong> una bona classificaci\u00f3 a les <a href=\"https:\/\/es.wikipedia.org\/wiki\/P%C3%A1gina_de_resultados_del_buscador\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SERP<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Encubrimiento_y_redireccionamientos_no_permitidos\"><\/span>   \u2013 <strong>Encobriment i redireccions no permeses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'encobriment consisteix a mostrar contingut diferent als usuaris i als motors de cerca. Atenci\u00f3, hi ha casos en qu\u00e8 \u00e9s fonamental mostrar contingut diferent, per exemple, en el cas de contingut de subscripci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquestes situacions, per\u00f2, els <strong>dades estructurades<\/strong> es fan servir per permetre que els cercadors entenguin que s\u00f3n precisament els anomenats continguts protegits per murs de pagament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si, per contra, aquesta activitat es realitza \u00fanicament amb la finalitat de manipular els resultats del motor de cerca, hi ha el risc de ser penalitzat per Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Alto_numero_de_redirecciones_301\"><\/span>   \u2013 <strong>Nombre elevat de redireccions 301<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan es parla dels <strong>errors SEO que poden estar penalitzant el teu web el 2022., <\/strong>hem d'esmentar els redirigiments no permesos. I \u00e9s que, a m\u00e9s dels redirigiments 301 que s'utilitzen de manera adequada (per exemple, per informar sobre el contingut mogut a una altra URL), tamb\u00e9 hi ha redirigiments que s'utilitzen per enganyar els motors de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest tipus de redirecci\u00f3 pot estar creat per voler enviar els usuaris\/es d'escriptori a la p\u00e0gina \u201coriginal\u201d i, en canvi, redirigir els internautes que desitgen veure la versi\u00f3 m\u00f2bil a una URL diferent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Imagenes_comprometidas\"><\/span>   \u2013 <strong>Imatges compromeses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Poden haver-hi casos en qu\u00e8 les imatges que es mostren als resultats de cerca siguin diferents a les del lloc. Aquest problema, que Google identifica com a imatges compromeses, pot comportar una penalitzaci\u00f3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2019\/11\/posicionamiento-seo.jpg\" alt=\"errors SEO que et poden estar penalitzant el teu web el 2022.\" class=\"wp-image-301\" width=\"470\" height=\"470\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2019\/11\/posicionamiento-seo.jpg 626w, https:\/\/webbing.online\/wp-content\/uploads\/2019\/11\/posicionamiento-seo-300x300.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2019\/11\/posicionamiento-seo-150x150.jpg 150w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El 2022 no ens podem permetre prendre dreceres que puguin funcionar a llarg termini. Els motors de cerca estan cada cop m\u00e9s atents al contingut que es publica i als usuaris que ara passen la major part del seu temps en l\u00ednia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'art de fer SEO ha canviat i madurat molt en els \u00faltims anys. Si ara et veus reflectit en els <strong>errors SEO que poden estar penalitzant la teva Web el 2022<\/strong>, comen\u00e7a a fer alguns canvis i a millorar el teu lloc web de seguida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els errors de SEO poden ser un veritable problema per a qui t\u00e9 un lloc web dedicat al seu negoci, si ets un emprenedor\/a, per exemple, un nombre de visites insignificant o una caiguda sobtada en el tr\u00e0nsit pot afectar negativament el teu negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nostra recomanaci\u00f3 \u00e9s que <strong>obtinguis assessorament d'un expert<\/strong> <strong>en SEO<\/strong> i permeti que analitzi el teu lloc web per determinar si hi ha algun factor que afecti negativament la cerca del teu negoci. Vinga!, confia en l'experi\u00e8ncia que tenim a Webbing en optimitzaci\u00f3 SEO i <a href=\"\/ca\/serveis-de-marqueting-digital\/sem\/\">SEM<\/a>, per millorar el rendiment del teu lloc i fer-lo m\u00e9s competitiu.<\/p>","protected":false},"excerpt":{"rendered":"<p>El lloc web \u00e9s l'aparador digital que tota empresa ofereix als seus potencials clients, sempre i quan millori el posicionament en els resultats dels cercadors (SERP). De manera que l'optimitzaci\u00f3 SEO s'ha d'actualitzar constantment per escalar els algorismes del motor de cerca. \u00c9s important, per tant, realitzar una an\u00e0lisi peri\u00f2dica per identificar\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Errors SEO que poden estar penalitzant el teu web el 2022\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/errores-seo-penalizar-web-2022\/#more-8520\" aria-label=\"M\u00e9s informaci\u00f3 sobre Errores SEO que pueden estar penalizando tu Web en 2022\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":76,"featured_media":5697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[36,159],"tags":[],"class_list":["post-8520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenido-web","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Errores SEO que pueden estar penalizando tu Web en 2022<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber m\u00e1s sobre los errores SEO que pueden estar penalizando tu Web en 2022? 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