{"id":8474,"date":"2022-07-20T15:46:24","date_gmt":"2022-07-20T15:46:24","guid":{"rendered":"https:\/\/webbing.online\/?p=8474"},"modified":"2026-04-08T13:24:07","modified_gmt":"2026-04-08T13:24:07","slug":"perfil-de-negoci-de-google","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/google-business-profile\/","title":{"rendered":"Google My Business mor i neix Google Business Profile"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Despr\u00e9s de gaireb\u00e9 una d\u00e8cada a la palestra, <strong>Google<\/strong> va prendre la decisi\u00f3 de posar fi a la seva eina de gesti\u00f3 de perfils d'empresa: <strong>Google El meu negoci<\/strong>. Una aplicaci\u00f3, amb qu\u00e8 el gegant de <strong>Muntanya Vista<\/strong>, ajudava a grans i petits negocis a <a href=\"\/ca\/agencia-seo-local-madrid\/\">optimitzar el seu <strong>SEO local<\/strong><\/a> i gestionar millor la seva informaci\u00f3, aix\u00ed com a impulsar-ne la pres\u00e8ncia en els cercadors locals i Mapes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que aquest projecte hagi arribat al seu final, tanmateix, no implica que l'empresa nord-americana no tingui un reempla\u00e7ament, de fet, ja el va anunciar i s'anomena <strong>Perfil del Negoci de Google.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com \u00e9s l\u00f2gic, aquest canvi suposar\u00e0 majors possibilitats per a les empreses. En primer lloc, perqu\u00e8 els comerciants podran gestionar la informaci\u00f3 dels seus negocis de manera m\u00e9s pr\u00e0ctica, des del mateix motor de cerca de Google o des del web o aplicaci\u00f3 de <strong>Google Maps.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, a Webbing, aprofundirem sobre les novetats que ofereix <strong>Perfil de Empresa a Google<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-7350906.jpg\" alt=\"Perfil de Empresa a Google\" class=\"wp-image-8478\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-7350906.jpg 640w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-7350906-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-7350906-500x334.jpg 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/google-business-profile\/#Todo_lo_que_necesitas_saber_sobre_Google_Business_Profile\" >Tot el que necessites saber sobre el Perfil d'Empresa de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/google-business-profile\/#Diversificacion_de_acceso\" >Diversificaci\u00f3 d'acc\u00e9s<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/google-business-profile\/#%E2%80%93_Escribiendo_%C2%ABmy_business%C2%BB_a_la_busqueda_de_Google\" >\u2013 Escrivint \u00abel meu negoci\u00bb a la cerca de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/google-business-profile\/#%E2%80%93_Escribiendo_el_nombre_de_tu_negocio_en_la_busqueda_de_Google\" >\u2013 Escrivint el nom del teu negoci a la cerca de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/google-business-profile\/#%E2%80%93_Desde_Google_Maps\" >\u2013 Des de Google Maps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/ca\/google-business-profile\/#El_SEO_local\" >El SEO local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/ca\/google-business-profile\/#Desaparicion_de_Google_My_Business\" >Soparaci\u00f3 de Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbing.online\/ca\/google-business-profile\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Todo_lo_que_necesitas_saber_sobre_Google_Business_Profile\"><\/span><strong>Tot el que necessites saber sobre el Perfil d'Empresa de Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s un fet, amb la posada en marxa de <strong>Perfil de Empresa a Google<\/strong> ser\u00e0 m\u00e9s senzill per als comerciants gestionar la informaci\u00f3 de les seves empreses. Sobretot per a aquells que no van aprendre o els va resultar molt dif\u00edcil utilitzar <strong>Google El meu negoci<\/strong>, at\u00e8s que s'eliminar\u00e0 l'\u00fas de l'aplicaci\u00f3 per a m\u00f2bils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durant el curs d'aquest any, la gesti\u00f3 d'empresa es realitzar\u00e0 exclusivament des del mateix motor de cerca o des del <strong>Google Maps<\/strong>. Aix\u00ed doncs, aquells que estaven acostumats a utilitzar una aplicaci\u00f3 per separat, properament hauran d'acostumar-se a gestionar la seva informaci\u00f3 d'una altra manera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vegem com funcionar\u00e0 <strong>Perfil de Empresa a Google<\/strong> i altres detalls sobre la nova eina<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diversificacion_de_acceso\"><\/span><strong>Diversificaci\u00f3 d'acc\u00e9s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Donada l'eliminaci\u00f3 de<strong> Google El meu negoci<\/strong>, l'acc\u00e9s i la configuraci\u00f3 del perfil d'empresa de <strong>Google<\/strong> es podr\u00e0 fer a trav\u00e9s del cercador o maps. Aix\u00f2 s\u00ed, mentre h\u00e0giu obert sessi\u00f3 al vostre compte de <strong>Google<\/strong> associada al vostre negoci. Heus aqu\u00ed les tres maneres d'accedir a aquesta eina:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Escribiendo_%C2%ABmy_business%C2%BB_a_la_busqueda_de_Google\"><\/span>   \u2013 <strong>Escriptura de \u00abmy business\u00bb a la cerca de Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Us apareixeran tots els perfils d'empreses associats al vostre compte de Google, siguieu propietaris o usuaris amb permisos de Gestor. Aquesta funci\u00f3 s'activar\u00e0 amb la col\u00b7locaci\u00f3 de la frase <strong>\u00abel meu negoci\u00bb<\/strong>, tanmateix, el gegant de <a href=\"https:\/\/es.wikipedia.org\/wiki\/Mountain_View_(California)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Muntanya Vista <\/a>est\u00e0 treballant perqu\u00e8 tamb\u00e9 pugueu gestionar la informaci\u00f3 del vostre negoci, escrivint en catal\u00e0 \u00abla meva empresa\u00bb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Escribiendo_el_nombre_de_tu_negocio_en_la_busqueda_de_Google\"><\/span>   \u2013 <strong>Escriure el nom del teu negoci a la cerca de Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No nom\u00e9s ser\u00e0 possible accedir al vostre perfil escrivint<strong> \u00abel meu negoci\u00bb<\/strong>, Tamb\u00e9 podeu fer-ho posant el nom de la vostra empresa al cercador. Posteriorment, el primer resultat us donar\u00e0 informaci\u00f3 sobre les estad\u00edstiques i eines r\u00e0pides per editar el perfil. Compte, aquestes dades no les podran veure altres persones que no siguin gestors del negoci, per descomptat, la vostra empresa ha d'estar enlla\u00e7ada a Google perqu\u00e8 es desplegui aquesta funci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Desde_Google_Maps\"><\/span>   \u2013 <strong>Des de Google Maps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La tercera i \u00faltima opci\u00f3 per ingressar a <strong>Google Negocis<\/strong> ser\u00e0 a trav\u00e9s de l'aplicaci\u00f3 o web de <strong>Google Maps<\/strong>, de fet, el proc\u00e9s ser\u00e0 igual que el del cercador. Primerament, cal cercar l'empresa enlla\u00e7ada al vostre compte i clicar sobre <strong>\u00abGestionar el teu perfil d'empresa\u00bb<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una altra manera d'accedir mitjan\u00e7ant <strong>Google Maps<\/strong> \u00c9s prement sobre el vostre perfil i anant a l'apartat \u00abels teus perfils d'empresa\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_SEO_local\"><\/span><strong>El SEO local<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El canvi a <strong>Perfil de Empresa a Google<\/strong> no afectar\u00e0 el vostre <strong><a href=\"\/ca\/?\/agencia-seo-local-madrid\/\">SEO local<\/a><\/strong>, llevat que la vostra compet\u00e8ncia treballi m\u00e9s els seus perfils d'empresa. Des del perfil del vostre negoci podreu gestionar contingut de la mateixa manera que es feia a <strong>Google El meu negoci<\/strong>, com afegir fotografies, actualitzar horaris o festius, fer publicacions de novetats, fins i tot respondre ressenyes i missatges de clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les funcions que no estaran disponibles amb aquest canvi, \u00e9s la d'ofertes de benvinguda, una classe de publicaci\u00f3 que es duia a terme per captar nous clients. Tamb\u00e9 s'inhabilitar\u00e0 la funci\u00f3 de seguidors que s'usava perqu\u00e8 aquells que seguien la vostra empresa a Google Maps estiguessin actualitzats sobre les novetats que eren publicades des del perfil d'empresa. <strong>Google El Meu Negoci.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si, per altra banda, la vostra empresa t\u00e9 diferents ubicacions que utilitzen l'API de <strong>Google El meu negoci, <\/strong>Notareu com canviar\u00e0 el nom de l'API de Perfil d'empresa. Aquest ser\u00e0 l'\u00fanic canvi, fins ara no es realitzar\u00e0 cap modificaci\u00f3 de les funcions disponibles.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-firmbeecom-6961859-1.jpg\" alt=\"Perfil de Empresa a Google\" class=\"wp-image-8481\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-firmbeecom-6961859-1.jpg 640w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-firmbeecom-6961859-1-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/07\/pexels-firmbeecom-6961859-1-500x334.jpg 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desaparicion_de_Google_My_Business\"><\/span><strong>Soparaci\u00f3 de Google My Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Actualment, es creu que el tancament de<strong> Google El meu negoci<\/strong> est\u00e0 programat per a aquest mes de juliol amb la retirada de l'aplicaci\u00f3 m\u00f2bil. Fins ara, els gestors d'empresa han rebut missatges a trav\u00e9s de la plataforma de <strong>El meu negoci<\/strong> vora <strong>l'eliminaci\u00f3 de l'aplicaci\u00f3 m\u00f2bil<\/strong>. Se us convida, fins i tot, a gestionar el perfil de la vostra empresa des de <strong>Google Maps.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El naixement de <strong>Perfil de Empresa a Google<\/strong> pret\u00e9n facilitar el proc\u00e9s de gesti\u00f3 d'informaci\u00f3 de les empreses associades amb Google, eliminant l'\u00fas d'una aplicaci\u00f3 m\u00f2bil independent. Fins ara, aquests negocis podran utilitzar gaireb\u00e9 les mateixes funcions disponibles de <strong>Google El Meu Negoci.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;El millor? Que no afectar\u00e0 el <strong>SEO local<\/strong>, de fet, est\u00e0 orientada a optimitzar-ho, tot des del mateix cercador de <strong>Google o Google Maps<\/strong>, mitjan\u00e7ant un proc\u00e9s m\u00e9s senzill i pr\u00e0ctic. Tot sense necessitat d'instal\u00b7lar una app al vostre dispositiu m\u00f2bil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des de <strong>Webbing<\/strong> creiem que el gegant de <strong>Muntanya Vista <\/strong>continuar\u00e0 treballant per millorar aquesta eina, a fi de continuar beneficiant les empreses que tinguin <strong>comptes a Google.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Despr\u00e9s de gaireb\u00e9 una d\u00e8cada al capdavant, Google va prendre la decisi\u00f3 de posar fi a la seva eina de gesti\u00f3 de perfils d'empresa: Google My Business. Una aplicaci\u00f3, amb la qual el gegant de Mountain View, ajudava a grans i petits negocis a optimitzar el seu SEO local i a gestionar millor la seva informaci\u00f3, aix\u00ed... <\/p>\n<p class=\"read-more-container\"><a title=\"Google My Business mor i neix Google Business Profile\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/google-business-profile\/#more-8474\" aria-label=\"M\u00e9s informaci\u00f3 sobre Google My Business muere y nace Google Business Profile\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":76,"featured_media":8475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[37,36],"tags":[],"class_list":["post-8474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps-plataformas","category-contenido-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google My Business muere y nace Google Business Profile<\/title>\n<meta name=\"description\" content=\"\u00bfSab\u00edas que Google My Business muere y nace Google Business Profile? 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