{"id":8246,"date":"2022-04-26T13:15:46","date_gmt":"2022-04-26T13:15:46","guid":{"rendered":"https:\/\/webbing.online\/?p=8246"},"modified":"2026-04-05T18:34:22","modified_gmt":"2026-04-05T18:34:22","slug":"una-agencia-analitica-web-ha-de-ser-capac-de-proporcionar-una-comprensio-profunda-del-comportament-dels-usuaris-en-un-lloc-web-o-aplicacio-i-utilitzar-aquestes-dades-per-impulsar-millores-estrategiqu","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/como-debe-ser-una-agencia-analitica-web\/","title":{"rendered":"Com hauria de ser una ag\u00e8ncia d'anal\u00edtica web"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En la correcta i <strong>ben implementada anal\u00edtica digital<\/strong> \u00e9s la clau de gaireb\u00e9 tot negoci en l'actualitat. Millor dit, en la <strong>interpretaci\u00f3 precisa i intel\u00b7ligent de les dades<\/strong> que aquesta correcta implementaci\u00f3 ens proporcioni. Per aix\u00f2 els serveis d'una <strong>ag\u00e8ncia anal\u00edtica web<\/strong> En el dia a dia de la majoria de projectes empresarials \u00e9s una necessitat cada cop m\u00e9s evident.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si es disposa de tota una <strong>estrat\u00e8gia de m\u00e0rqueting digital <\/strong>en liza i es volen prendre decisions basant-se en les dades recopilades a trav\u00e9s d'eines digitals espec\u00edfiques per a aix\u00f2, nom\u00e9s <strong>professionals experts<\/strong> en llegir aquesta informaci\u00f3, tindreu la capacitat de discernir entre el que funciona i el que no, i sobretot, saber-ne les raons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per qu\u00e8 utilitzar eines anal\u00edtiques precises que de res serveixen <strong>si no se saben configurar i interpretar<\/strong>, \u00e9s una tend\u00e8ncia perillosa que apreciem en el sector. I si treballadors aut\u00f2noms i empreses precisen de serveis d'anal\u00edtica web professionals per a un millor rendiment i una major comprensi\u00f3 del seu model de negoci, la clau \u00e9s optar per una ag\u00e8ncia anal\u00edtica web competent en la mat\u00e8ria.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/como-debe-ser-una-agencia-analitica-web\/#Los_servicios_que_debes_buscar_en_una_agencia_analitica_web\" >Els serveis que has de buscar en una ag\u00e8ncia anal\u00edtica web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/como-debe-ser-una-agencia-analitica-web\/#Los_requerimientos_que_debes_pedirle_a_una_agencia_de_analitica\" >Els requisits que has de demanar a una ag\u00e8ncia d'anal\u00edtica<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/como-debe-ser-una-agencia-analitica-web\/#El_concepto_del_tiempo_en_cuanto_a_resultados_de_las_acciones_implementadas_por_una_agencia_analitica_web\" >El concepte del temps pel que fa als resultats de les accions implementades per una ag\u00e8ncia anal\u00edtica web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/como-debe-ser-una-agencia-analitica-web\/#Los_KPIs_como_vara_de_medir_analitica\" >Els KPI com a eina de mesura anal\u00edtica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/como-debe-ser-una-agencia-analitica-web\/#Objetivos_mas_habituales_dentro_de_la_analitica_web\" >Objectius m\u00e9s habituals dins de l'anal\u00edtica web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/ca\/como-debe-ser-una-agencia-analitica-web\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_servicios_que_debes_buscar_en_una_agencia_analitica_web\"><\/span><strong><strong>Els serveis que has de buscar en una ag\u00e8ncia anal\u00edtica web<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quan es contracta una ag\u00e8ncia anal\u00edtica web, no hi ha secrets a l'hora de <strong>saber exactamenta qu\u00e8 necessitem de<\/strong> <strong>ella<\/strong>. S\u00ed que pot variar d\u2019una a una altra els procediments o processos d\u2019execuci\u00f3 (cosa que s\u2019ha d\u2019analitzar i supervisar al llarg de la relaci\u00f3 comercial), per\u00f2 pel que fa al que un client necessita, els serveis serien els seg\u00fcents:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Creaci\u00f3, implementaci\u00f3 i <strong>gesti\u00f3 dels comptes i eines d'an\u00e0lisi web<\/strong> necess\u00e0ries per a la supervisi\u00f3 exhaustiva del rendiment del web o app.<\/li><li>Establir <strong>m\u00e8triques i definir els objectius<\/strong> a monitorar (pla de mesurament).<\/li><li><strong>Implementaci\u00f3 d'etiquetes<\/strong> mitjan\u00e7ant Google Tag Manager per rastrejar els objectius (pla d\u2019implementaci\u00f3).<\/li><li>Elaboraci\u00f3 de <em>quadres de comandament <\/em>de <strong>control en temps real<\/strong> mitjan\u00e7ant eines de <em>informe <\/em>com Google Data Studio.<\/li><li>Proposta de <strong>millores i presa de decisions basada en dades<\/strong> recollits per millorar la taxa de conversi\u00f3 del teu negoci en l\u00ednia.<\/li><li><strong>Anal\u00edtica <em>comer\u00e7 electr\u00f2nic <\/em>avan\u00e7ada<\/strong> (seguiment entre dispositius), creuant dades de clients potencials finals, formularis online, etc.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A l'hora d'implementar les corresponents etiquetes i esdeveniments que s'hagin determinat en el pla de mesurament integral, sempre aconsellem fer-ho a trav\u00e9s de la meravellosa <strong>Eina que \u00e9s Google Tag Manager<\/strong>. L\u00f2gicament, no \u00e9s l'\u00fanica manera d'implementar a la nostra web o app les etiquetes i els esdeveniments que necessitem, per\u00f2 s\u00ed la m\u00e9s ordenada i f\u00e0cil d'utilitzar (fins i tot per a perfils no inform\u00e0tics ni desenvolupadors).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tampoc \u00e9s obligatori presentar les dades i els resultats en <strong>informes elaborats a trav\u00e9s de Google Data Studio<\/strong>. Hi ha altres programes d'informes de dades en temps real, per\u00f2 si estem emprant (i ho aconsellem des de Webbing Online) el grandi\u00f3s paquet d'eines digitals i de mesurament de Google, no hi ha entorn m\u00e9s f\u00e0cil i \u00e0gil d'exposici\u00f3 de dades en informes en temps real que Google Data Studio.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-cuerpo-2.jpg\" alt=\"ag\u00e8ncia anal\u00edtica digital webbing madrid\" class=\"wp-image-8256\" width=\"750\" height=\"501\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-cuerpo-2.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-cuerpo-2-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-cuerpo-2-768x513.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-cuerpo-2-500x334.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-cuerpo-2-800x534.jpg 800w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_requerimientos_que_debes_pedirle_a_una_agencia_de_analitica\"><\/span><strong><strong>Els requisits que has de demanar a una ag\u00e8ncia d'anal\u00edtica<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com a prove\u00efdors de serveis (en aquest cas digitals per a aut\u00f2noms i empreses), la responsabilitat d'una ag\u00e8ncia anal\u00edtica web amb els seus clients ha d'englobar <strong>una s\u00e8rie d'accions d'execuci\u00f3<\/strong> (paquet de serveis contractats), i a m\u00e9s, <strong>unes obligacions o requeriments<\/strong> m\u00e9s enll\u00e0 dels treballs d'anal\u00edtica digital que s'hagin de fer mensualment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parlem de requisits per amb els clients en \u00e0rees com <strong>comunicaci\u00f3, seguretat i privadesa o transpar\u00e8ncia informativa<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Explicaci\u00f3 de la <strong>full de ruta del projecte<\/strong> (an\u00e0lisi, metodologia, implementaci\u00f3, estrat\u00e8gia, terminis, reunions\u2026).<\/li><li><strong>Informes reals i transparents<\/strong> de gr\u00e0fics de dades (per exemple, a trav\u00e9s de Google Data Studio)<\/li><li><strong>Confidencialitat <\/strong>en el tractament de la informaci\u00f3 sensible relativa a l\u2019individu o empresa, i de tots els seus comptes digitals corporatius que intervinguin en el desenvolupament del projecte.<\/li><li><strong>Comunicaci\u00f3 peri\u00f2dica<\/strong> a trav\u00e9s dels diferents suports existents, tant per a la supervisi\u00f3 constant del projecte, com per a la col\u00b7laboraci\u00f3 client-ag\u00e8ncia si aix\u00ed es necessita.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cal tenir en compte que <strong>moltes empreses no tenen una s\u00f2lida cultura digital ni tecnol\u00f2gica<\/strong>, de manera que qualsevol ag\u00e8ncia anal\u00edtica web ha d'exercir un paper d'execuci\u00f3 tecnol\u00f2gica, per\u00f2 tamb\u00e9 d'educaci\u00f3, perqu\u00e8 el client, principalment, entengui qu\u00e8 passa en el seu negoci a nivell digital, i que tamb\u00e9 vegi que l'ag\u00e8ncia no nom\u00e9s \u00e9s un prove\u00efdor de serveis, sin\u00f3 que es converteix en <em>soci<\/em> estrat\u00e8gic de les empreses que confien en les seves capacitats. Anar de la m\u00e0 dels clients a tots els nivells, tant com a entitats empresarials, com a nivell personal amb cadascun dels seus integrants que formen part del projecte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_concepto_del_tiempo_en_cuanto_a_resultados_de_las_acciones_implementadas_por_una_agencia_analitica_web\"><\/span><strong>El concepte del temps pel que fa als resultats de les accions implementades per una ag\u00e8ncia anal\u00edtica web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un altre aspecte primordial de l'anal\u00edtica web que cal explicar sense embuts. Quan s'implementa una estrat\u00e8gia digital, independentment del seu nivell de complexitat, el client sol voler <strong>saber en quant de temps podr\u00e0 veure resultats<\/strong> (positius s'ent\u00e9n \ud83d\ude05). Cal explicar-li que, per obtenir conclusions concloents, es requereix una <strong>monitoratge de diversos mesos<\/strong> per entendre correctament el comportament dels usuaris al nostre lloc web o app. Tamb\u00e9 per donar temps a les diferents accions digitals (linkbuilding, continguts SEO, sinergies, campanyes...) a tenir efecte i a que al <em>bot<\/em> de Google (especialment les accions org\u00e0niques) les tingui en compte per als seus r\u00e0nquings de posicionament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s per aix\u00f2 que no es pot donar un per\u00edode de temps espec\u00edfic, per\u00f2<strong> m\u00ednim 6 mesos depenent del projecte i sector<\/strong> (m\u00e9s si el lloc web \u00e9s nou i sense antiguitat). En canvi, per a campanyes d'anuncis, en 2-3 setmanes ja es poden treure conclusions resolutives de com estan funcionant i quina \u00e9s la resposta del web en termes d'usabilitat i r\u00e0tios de conversi\u00f3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-web-cuerpo.jpg\" alt=\"ag\u00e8ncia a Madrid en anal\u00edtica digital\" class=\"wp-image-8259\" width=\"750\" height=\"500\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-web-cuerpo.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-web-cuerpo-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-web-cuerpo-768x512.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-web-cuerpo-500x334.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/04\/Post-agencia-analitica-web-cuerpo-800x534.jpg 800w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_KPIs_como_vara_de_medir_analitica\"><\/span><strong><strong>Els KPI com a eina de mesura anal\u00edtica<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan es contracta un servei d'anal\u00edtica digital a una ag\u00e8ncia o a professionals especialistes en m\u00e0rqueting i an\u00e0lisi web, \u00e9s obligatori (i necessari pel bon enteniment dels clients, especialment els que manquen d'una cultura digital suficient) <strong>establir m\u00e8triques quantificables<\/strong> que serveixin per verificar i avaluar el rendiment de les accions implementades. Parlem dels <strong>Indicadors clau de rendiment<\/strong>, o, cosa que \u00e9s el mateix, <em>indicadors clau de rendiment.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquests m\u00e8triques (indicadors principals del rendiment digital d'un projecte) han d'estar <strong>100% relacionats amb els objectius clau d'un web<\/strong>, ja siguin prioritaris o secundaris. Hem de saber, per tant, quins s\u00f3n els aspectes que m\u00e9s influeixen, directament o indirectament, en l'\u00e8xit de les accions implementades dins de l'estrat\u00e8gia de m\u00e0rqueting digital global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depenent de quin objectiu\/ef tingui el projecte, s'establiran uns o altres KPI's. L\u00f2gicament cal analitzar diferents q\u00fcestions en funci\u00f3 dels objectius que es marquin, perqu\u00e8 KPI's n'hi ha desenes i desenes, i tota ag\u00e8ncia anal\u00edtica web aconsellar\u00e0 als clients centrar la mesura \u00fanicament en les m\u00e8triques rellevants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><u>Objectiu increment de tr\u00e0nsit web<\/u>: Usuaris nous \/ N\u00ba de sessions per usuari \/ N\u00ba visites al blog, etc.<\/li><li><u>Objectiu aconseguir leads (usuaris interessats en un producte\/servei)<\/u>subscripcions newsletter \/ formularis enviats \/ desc\u00e0rrega de document, etc.<\/li><li><u>Objectiu de vendes<\/u>: ingressos totals \/ n\u00ba de vendes \/ carret\u00f3 abandonat, etc.<\/li><li><u>Objectiu fidelitzaci\u00f3<\/u>LTV (Valor del temps de vida) \/ taxa de conversi\u00f3, etc.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objetivos_mas_habituales_dentro_de_la_analitica_web\"><\/span><strong><strong>Objectius m\u00e9s habituals dins de l'anal\u00edtica web<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un <strong>ag\u00e8ncia anal\u00edtica web<\/strong> treballa habitualment amb clients que busquen <strong>objectius similars<\/strong> pel que fa a la rendibilitat dels seus negocis. Si tenen <strong><a href=\"\/ca\/serveis-de-marqueting-digital\/disseny-web-2\/madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\">botigues en l\u00ednia<\/a><\/strong>, \u00e9s evident que les vendes i la fidelitzaci\u00f3 serien les metes recurrents a treballar i a assolir. Ho analitzem:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Augmentar el volum de vendes<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Treballar a consci\u00e8ncia l'estructura i <strong>arquitectura web de la botiga en l\u00ednia per verticals de productes m\u00e9s demandats<\/strong> digitalment, aix\u00ed com el seu disseny en termes d'usabilitat web. A m\u00e9s de mesurar les vendes i els ingressos totals, tamb\u00e9 monitoritzar impressions de productes, abandonament de carret\u00f3 o taxa de rebot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Millor posicionament web (SEO)<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 comporta augmentar el tr\u00e0nsit web, entre altres coses. Cal <strong>establir un objectiu de visites realista basat en l'historial del lloc web<\/strong> i a les accions incloses en l'estrat\u00e8gia org\u00e0nica que estiguem implementant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Aconseguir m\u00e9s contactes<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La captaci\u00f3 de dades dels usuaris que visiten la nostra web \u00e9s una tasca cada cop m\u00e9s \u00e0rdua, per\u00f2 que d\u00f3na grans fruits dins una estrat\u00e8gia integral i coherent de m\u00e0rqueting i anal\u00edtica digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per fer-ho, els <strong>formularis i blocs de subscripcions<\/strong> que tinguem al lloc web (promocions, CTA's atractius per obtenir recursos de valor gratu\u00efts, etc.) ens ajudaran a aix\u00f2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s un fet que en <strong>projectes que apostin pel m\u00e0rqueting digital i la <a href=\"\/ca\/serveis-de-marqueting-digital\/analitica-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">anal\u00edtica web<\/a><\/strong> per al desenvolupament de la seva vessant online de negoci, la necessitat d'implementar internament un perfil o <strong>perfiles experts en anal\u00edtica \u00e9s fonamental<\/strong>. Si no \u00e9s possible, la irrupci\u00f3 d'una <strong>ag\u00e8ncia anal\u00edtica web<\/strong> \u00e9s m\u00e9s imperiosa que mai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I \u00e9s que, a m\u00e9s de poder prendre decisions basades en dades contrastades, una correcta i exhaustiva implementaci\u00f3 de mesurament a la nostra web o app tamb\u00e9 permet avaluar si les decisions i estrat\u00e8gies escomeses estan donant els resultats esperats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre a trav\u00e9s de perfils realment especialitzats, <strong>el futur digital de moltes empreses i marques personals<\/strong> reside, sens dubte, en la <strong>anal\u00edtica digital<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>En la correcta i ben implementada anal\u00edtica digital hi ha la clau de gaireb\u00e9 tot negoci en l'actualitat. Millor dit, en la interpretaci\u00f3 precisa i intel\u00b7ligent de les dades que aquesta correcta implementaci\u00f3 ens proporcioni. Per aix\u00f2 els serveis d'una ag\u00e8ncia anal\u00edtica web en el dia a dia de la majoria de projectes empresarials\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Com hauria de ser una ag\u00e8ncia d&#039;anal\u00edtica web\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/como-debe-ser-una-agencia-analitica-web\/#more-8246\" aria-label=\"M\u00e9s informaci\u00f3 sobre C\u00f3mo debe ser una agencia anal\u00edtica web\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":73,"featured_media":8252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[159],"tags":[],"class_list":["post-8246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Debe Ser Una Agencia Anal\u00edtica Web | Webbing<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 las agencias expertas en anal\u00edtica web son tan demandas? 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