{"id":7975,"date":"2022-03-22T09:00:00","date_gmt":"2022-03-22T09:00:00","guid":{"rendered":"https:\/\/webbing.online\/?p=7975"},"modified":"2026-04-09T10:20:05","modified_gmt":"2026-04-09T10:20:05","slug":"google-ads-conversions-2","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/conversiones-google-ads-2\/","title":{"rendered":"Descobreix les conversions a Google Ads"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Les conversions s\u00f3n totes aquelles accions que realitza un usuari o usu\u00e0ria dins d'un lloc web.<\/strong> De fet, el registre d'aquestes accions resulten \u00fatils per optimitzar l'estructura del lloc web del nostre negoci i per monitorar el progr\u00e9s de les nostres campanyes de m\u00e0rqueting. Per tant, la quantificaci\u00f3 de les <strong>conversi\u00f3ns a Google Ads<\/strong> \u00e9s un pas important per avaluar l'efic\u00e0cia dels nostres anuncis en aquesta plataforma de publicitat del gegant nord-americ\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I \u00e9s que monitorar constantment i de manera correcta les conversions ens permet comprendre dos factors molt importants: si la p\u00e0gina converteix b\u00e9 i si \u00e9s necessari fer canvis al lloc web perqu\u00e8 converteixi millor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No obstant aix\u00f2,<strong> el <a href=\"\/ca\/serveis-de-marqueting-digital\/sem\/\">seguimiento de conversiones en Google Ads<\/a> <\/strong>\u00e9s un pas clau si realment volem comprendre el rendiment de les nostres campanyes. Per fortuna, el prop\u00f2sit d'aquest post no nom\u00e9s \u00e9s con\u00e8ixer la import\u00e0ncia de quantificar les conversions, sin\u00f3 tamb\u00e9 com fer-ho correctament.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/conversiones-google-ads-2\/#%C2%BFPor_que_utilizar_el_seguimiento_de_conversiones\" >Per qu\u00e8 utilitzar el seguiment de conversions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/conversiones-google-ads-2\/#Seguimiento_de_conversiones_en_Google_Ads_%C2%BFQue_es\" >Seguiment de conversions a Google Ads: Qu\u00e8 \u00e9s?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/conversiones-google-ads-2\/#Como_crear_la_etiqueta_de_seguimiento_de_conversiones\" >Com crear la etiqueta de seguiment de conversions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/conversiones-google-ads-2\/#Como_pegar_la_etiqueta_en_el_codigo\" >Com enganxar l'etiqueta al codi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/conversiones-google-ads-2\/#%C2%BFQue_veremos_en_Google_Ads_al_integrar_la_etiqueta\" >Qu\u00e8 veurem a Google Ads en integrar l'etiqueta?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/ca\/conversiones-google-ads-2\/#Razones_por_la_que_suele_fallar_la_medicion_de_conversiones\" >Raons per les quals sol fallar la mesura de conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/ca\/conversiones-google-ads-2\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_utilizar_el_seguimiento_de_conversiones\"><\/span>Per qu\u00e8 utilitzar el seguiment de conversions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abans de con\u00e8ixer el valor del seguiment de conversions, primer desvetllem de forma precisa qu\u00e8 s'ent\u00e9n per conversi\u00f3 (perqu\u00e8 potser no queda gaire clar en els primers par\u00e0grafs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Una conversi\u00f3 \u00e9s l'assoliment de l'objectiu que ens vam fixar pr\u00e8viament en dissenyar la nostra<\/strong> campanya. I un objectiu \u00e9s una acci\u00f3 que els visitants han de realitzar al vostre lloc. Per exemple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veure un v\u00eddeo.<\/li>\n\n\n\n<li>La compra d'un producte en un lloc de comer\u00e7 electr\u00f2nic.<\/li>\n\n\n\n<li>Omplir un formulari de contacte<\/li>\n\n\n\n<li>Registra't a la p\u00e0gina. .<\/li>\n\n\n\n<li>Descarregar un fullet en PDF, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u00e8ixer tot sobre les accions de qui visita la nostra web a trav\u00e9s del seguiment de <strong>conversi\u00f3ns a Google Ads<\/strong>, ens permet descobrir quines paraules clau ens apropen als nostres objectius, quin grup d'anuncis obt\u00e9 millors resultats o quina campanya no est\u00e0 donant fruits. Per tant, <strong>no nom\u00e9s sabrem quines eines o estrat\u00e8gies donen al nostre lloc web el major benefici.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seguimiento_de_conversiones_en_Google_Ads_%C2%BFQue_es\"><\/span>Seguiment de conversions a Google Ads: Qu\u00e8 \u00e9s?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El seguiment de les conversions \u00e9s una operaci\u00f3 que t\u00e9 una utilitat real per als propietaris dels llocs web. Normalment, permet con\u00e8ixer i quantificar el rendiment de conversi\u00f3 d'una p\u00e0gina i els seus anuncis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recordem que <a href=\"https:\/\/es.wikipedia.org\/wiki\/Google_Ads\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Ads<\/a> \u00e9s una plataforma dedicada principalment a la creaci\u00f3 i llan\u00e7ament d'anuncis. Aquestes campanyes amplien les possibilitats de posicionar-nos r\u00e0pidament als primers llocs del motor de cerca de Google. <strong>El que ens proporciona els seg\u00fcents beneficis:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La visibilitat del lloc es optimitza i els usuaris\/es es veuen temptats a fer clic<\/strong> <strong>en els anuncis<\/strong> per descobrir els productes i serveis destacats. Tanmateix, Google Ads tamb\u00e9 ens permet fer un seguiment de conversions per avaluar millor els resultats dels anuncis.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L'eina de \u00abseguiment de conversions\u00bb<\/strong> Google Ads ens permet (als anunciants) tenir una visibilitat real del rendiment del nostre lloc web, despr\u00e9s d'obtenir unaetiqueta de seguiment per a cada anunci.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tamb\u00e9 ens ajuda a administrar millor el nostre compte de Google Ads.<\/strong> mitjan\u00e7ant l'an\u00e0lisi dels anuncis que generen conversions, per\u00f2 tamb\u00e9 les paraules clau i els grups d'anuncis que siguin efectius en la vostra estrat\u00e8gia de cerca de pagament.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El seguiment de<\/strong> <strong>conversi\u00f3ns a Google Ads<\/strong> ens permet facilitar el c\u00e0lcul del nostre retorn de la inversi\u00f3. Aix\u00f2 ens ajuda a ajustar les nostres ofertes i millorar els anuncis que no tenen un bon rendiment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_crear_la_etiqueta_de_seguimiento_de_conversiones\"><\/span>Com crear la etiqueta de seguiment de conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest proc\u00e9s es duu a terme a la mateixa plataforma de Google Ads i \u00e9s m\u00e9s o menys f\u00e0cil, <strong>sempre que segueixis aquests passos al peu de la lletra:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hem d'anar a Eines, Mesurament i fer clic a Conversions.<\/li>\n\n\n\n<li>Llavors, crea una nova conversi\u00f3 i selecciona el nostre lloc web.<\/li>\n\n\n\n<li>En aquest apartat decidim com volem fer el mesurament i creem l'etiqueta.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_pegar_la_etiqueta_en_el_codigo\"><\/span>Com enganxar l'etiqueta al codi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s simple; nom\u00e9s hem de copiar i enganxar el codi de seguiment creat per la plataforma dins del  de la p\u00e0gina., <strong>en la que volem mesurar la conversi\u00f3.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ho veus? No \u00e9s dif\u00edcil, \u00e9s un proc\u00e9s molt similar a quan omplim un formulari i ens redirecciona al lloc web. \u00c9s precisament en aquesta URL on hi haur\u00e0 el codi de seguiment <strong>conversions a Google Ads.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cal destacar que hi ha altres maneres m\u00e9s dif\u00edcils de mesurar conversi\u00f3 en aquesta plataforma de Google, com ara quan un internauta descarrega una aplicaci\u00f3 o quan interactua directament amb el nostre lloc web. No obstant aix\u00f2, el millor \u00e9s comen\u00e7ar pel m\u00e9s b\u00e0sic per despr\u00e9s anar m\u00e9s enll\u00e0.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/conversion-google-ads-1024x548.png\" alt=\"conversi\u00f3 de Google Ads\" class=\"wp-image-7991\" style=\"width:677px;height:361px\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/conversion-google-ads-1024x548.png 1024w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/conversion-google-ads-300x161.png 300w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/conversion-google-ads-768x411.png 768w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/conversion-google-ads-1536x822.png 1536w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/conversion-google-ads-500x268.png 500w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/conversion-google-ads-800x428.png 800w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/conversion-google-ads-1280x685.png 1280w, https:\/\/webbing.online\/wp-content\/uploads\/2022\/03\/conversion-google-ads.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_veremos_en_Google_Ads_al_integrar_la_etiqueta\"><\/span>Qu\u00e8 veurem a Google Ads en integrar l'etiqueta?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Des del moment que <strong>creem i enganxem l'etiqueta de Google Ads<\/strong> ens proporcionar\u00e0 m\u00e9s m\u00e8triques per analitzar d'una forma m\u00e9s clara el rendiment de la nostra campanya, amb l'objectiu d'exercir accions correctives o millorar alguns aspectes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les m\u00e8triques que hem de con\u00e8ixer a partir d'ara s\u00f3n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversi\u00f3<\/strong> Es refereix a la quantitat d'accions desitjades que es van dur a terme al nostre lloc web.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Percentatge de conversi\u00f3:<\/strong> \u00c9s el percentatge dels usuaris\/es que van fer clic i definitivament van realitzar una conversi\u00f3. Per a la seva calculaci\u00f3, cal dividir les conversions\/clics = %.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost per conversion:<\/strong> Es denomina cost per conversi\u00f3 el que ens ha costat de mitjana aconseguir que un usuari\/a faci l'acci\u00f3 que volem. \u00c9s a dir, si hem invertit 200 euros i nom\u00e9s s'han aconseguit dues conversions, el cost per conversi\u00f3 \u00e9s de 100 euros. Per tant, es calcula dividint despesa\/conversions = \u20ac.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Una de les pitjors experi\u00e8ncies que podem <strong>tenir en fer un seguiment de<\/strong> <strong>conversions a Google Ads, <\/strong>Es percep que s'acumulen els clics, les costos i el temps transcorreix sense aconseguir cap conversi\u00f3. Quan aix\u00f2 succeeix \u00e9s un indicatiu que alguna cosa va malament.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Razones_por_la_que_suele_fallar_la_medicion_de_conversiones\"><\/span>Raons per les quals sol fallar la mesura de conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podem dir que les coses no van b\u00e9 quan un grup d'anuncis t\u00e9 100 clics sense obtenir cap conversi\u00f3. En aquest cas, <strong>hi ha diverses solucions per aconseguir clics m\u00e9s qualificats i aconseguir les accions desitjades<\/strong>. Per exemple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprova la c\u00e0rrega i el funcionament de la p\u00e0gina de destinaci\u00f3.<\/li>\n\n\n\n<li>Verificar la configuraci\u00f3 del seguiment de Conversions, potser has com\u00e8s un error.<\/li>\n\n\n\n<li>Revisar que les paraules clau s\u00f3n les adequades per al negoci<\/li>\n\n\n\n<li>Fer una llista de paraules clau que no estiguin portant tr\u00e0nsit per utilitzar-les m\u00e9s.<\/li>\n\n\n\n<li>Fer el seguiment peri\u00f2dicament.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El seguiment de <strong>conversi\u00f3ns a Google Ads<\/strong>, Ens ajuda a descobrir qu\u00e8 atrau m\u00e9s els usuaris\/es per optimitzar encara m\u00e9s la nostra campanya, amb la finalitat d'aconseguir m\u00e9s conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per tant, <strong>mitjan\u00e7ant l'\u00fas d'aquesta eina \u00e9s possible augmentar la nostra taxa de conversi\u00f3<\/strong>, sempre que apliquem <a href=\"\/ca\/serveis-de-marqueting-digital\/sem\/\">una bona estrat\u00e8gia<\/a>. A m\u00e9s, estarem utilitzant el nostre pressupost s\u00e0viament en orientar els nostres esfor\u00e7os nom\u00e9s en les t\u00e8cniques que estan donant resultats positius. Fins i tot, aquesta \u00e9s la millor manera d'aconseguir un retorn de la inversi\u00f3 \u00f2ptim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concretament, <strong>El seguiment de conversi\u00f3 \u00e9s un m\u00e8tode de mesura que permet destacar les accions eficients i aquelles que no ens van donar fruits.<\/strong> Per descomptat, tamb\u00e9 ens ajuda a descobrir noves oportunitats estrat\u00e8giques.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les conversions s\u00f3n totes aquelles accions que realitza un usuari\/a dins d'un lloc web. De fet, el registre d'aquestes accions resulten \u00fatils per optimitzar l'estructura del lloc web del nostre negoci i per monitorar el progr\u00e9s de les nostres campanyes de m\u00e0rqueting. Per tant, la quantificaci\u00f3 de les conversions a Google Ads \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Descobreix les conversions a Google Ads\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/conversiones-google-ads-2\/#more-7975\" aria-label=\"M\u00e9s informaci\u00f3 sobre Descubre las Conversiones en Google Ads\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":73,"featured_media":7979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[159],"tags":[],"class_list":["post-7975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversiones en Google Ads: Qu\u00e9 Son y C\u00f3mo Medirlas | Webbing<\/title>\n<meta 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