{"id":7935,"date":"2022-03-16T09:09:24","date_gmt":"2022-03-16T09:09:24","guid":{"rendered":"https:\/\/webbing.online\/?p=7935"},"modified":"2026-04-09T11:12:38","modified_gmt":"2026-04-09T11:12:38","slug":"remarketing","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/remarketing\/","title":{"rendered":"Remarketing: Qu\u00e8 \u00e9s i com utilitzar-lo?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Potser has notat com alguns llocs web tenen <strong>la tend\u00e8ncia de reapar\u00e8ixer davant de la nostra vista una i altra vegada,<\/strong> despr\u00e9s d'haver-los fet una visita virtual. De fet, sembla que s\u00f3n a tot arreu, tant en els espais publicitaris de la nostra b\u00fastia com en altres llocs que visitem. Molta gent creu que Google \u00e9s el responsable d'aquest bucle publicitari, per\u00f2 ens equivoquem. Si cal assenyalar el verdader culpable, hem de dirigir el nostre dit cap a<strong> aquestes p\u00e0gines que fan servir el<\/strong> <strong>remarketing <\/strong>per apar\u00e8ixer-se fins i tot als nostres somnis (\u00e9s broma).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I malgrat que a molta gent li sol semblar una estrat\u00e8gia una mica desagradable, la realitat \u00e9s que es tracta d'una poderosa eina publicit\u00e0ria que aporta bons resultats als negocis en l\u00ednia. Sobretot perqu\u00e8 <strong>els ajuda a incrementar la seva visibilitat i les seves vendes.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 <strong>Qu\u00e8 \u00e9s realment el remarketing?<\/strong> Com fan aquestes empreses que visitem per apar\u00e8ixer a tot arreu mentre naveguem per la web? En aquest post desvelarem el secret millor guardat d'alguns negocis en l\u00ednia.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/remarketing\/#%C2%BFQue_es_el_remmarketing\" >Qu\u00e8 \u00e9s el remarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/remarketing\/#%C2%BFComo_utilizarlo\" >Com utilitzar-ho?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/remarketing\/#Hay_que_crear_una_lista\" >Cal crear una llista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/remarketing\/#Hacer_otra_listas\" >Fer una altra llista<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/remarketing\/#Ejemplo_de_como_hacer_las_listas\" >Exemple de com fer les llistes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/ca\/remarketing\/#%C2%BFPor_que_utilizar_el_%C2%ABretargeting%C2%BB\" >Per qu\u00e8 utilitzar el \u00abretargeting\u00bb?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/ca\/remarketing\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_remmarketing\"><\/span>Qu\u00e8 \u00e9s el remarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>remarketing <\/strong>tamb\u00e9 s'anomena \u00ab<a href=\"https:\/\/en.wikipedia.org\/wiki\/Behavioral_retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">retargeting<\/a>\u00bb en angl\u00e8s, que significa \u00abre-enfocament\u00bb, i consisteix en una <strong>t\u00e8cnica publicit\u00e0ria de <\/strong><a href=\"\/ca\/serveis-de-marqueting-digital\/\"><strong>M\u00e0rqueting Digital<\/strong><\/a><strong> que ens permet fer seguiment als usuaris\/es<\/strong> que ja coneix el nostre negoci o les nostres ofertes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, quan un usuari d'Internet visita el nostre lloc web, tenim la possibilitat d'oferir-li un nou missatge publicitari perqu\u00e8 pugui obtenir el nostre producte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s a dir, aquest programa publicitari <strong>ens permet arribar a antics visitants del nostre lloc web quan investiguen a Google<\/strong>. A m\u00e9s, ens pot fer visibles, fins i tot si estem a la p\u00e0gina dels nostres competidors o quan naveguem a la nostra xarxa social preferida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_utilizarlo\"><\/span>Com utilitzar-ho?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per fer \u00fas del <strong>remercatge,<\/strong> primerament hem de comptar amb un lloc web que generi visites. En aquest lloc hem d'instal\u00b7lar eines de seguiment com <em>P\u00edxel de Facebook <\/em>o<em> Google Ads<\/em> per identificar els visitants. Aix\u00ed, podem definir escenaris i esdeveniments clau que activaran les campanyes adequades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si volem que la nostra t\u00e8cnica s'executi de manera efica\u00e7,<strong> resulta important identificar i diferenciar correctament cada tipus de visitant en funci\u00f3 del seu comportament. <\/strong>I \u00e9s que no ens tornarem a dirigir de la mateixa manera a alg\u00fa que va abandonar el seu carret sense validar les seves compres o a un usuari o usu\u00e0ria que simplement va visitar el nostre lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed teniu els passos per aplicar una campanya de <strong>remarketing<\/strong> <strong>Amb l'ajuda de qui? De Google.,<\/strong> per tant, el gegant nord-americ\u00e0 ser\u00e0 el nostre principal c\u00f2mplice. Anem-hi:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hay_que_crear_una_lista\"><\/span>Cal crear una llista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perar <strong>aplicar aquesta t\u00e8cnica publicit\u00e0ria a Google<\/strong>, primerament hem de crear una llista. Una llista? Per\u00f2 una llista de qu\u00e8? En poques paraules, la llista d'usuaris d'Internet que han visitat el nostre lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 es fa col\u00b7locant un fragment de codi, que trobarem a la nostra <strong>interf\u00edcie de <a href=\"\/ca\/serveis-de-marqueting-digital\/sem\/\">Google Ads<\/a><\/strong> en totes les p\u00e0gines del nostre lloc web. Si ho desitgem, tamb\u00e9 podem col\u00b7locar aquest codi al peu de p\u00e0gina.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hacer_otra_listas\"><\/span>Fer una altra llista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un cop h\u00e0gim registrat amb \u00e8xit una certa quantitat de visitants, hem de crear les llistes. Per\u00f2 no \u00e9s aix\u00f2 el que vam fer abans? No exactament! En incrustar el codi al nostre lloc web, simplement vam fer un inventari de les persones que ens van visitar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ara hem de fer llistes de \u00abretargeting\u00bb.<\/strong> Podem decidir fer-ne nom\u00e9s una o v\u00e0ries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplo_de_como_hacer_las_listas\"><\/span>Exemple de com fer les llistes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Suposem que venem xocolates i caf\u00e8. I observem que un usuari va arribar a la categoria \u00abXocolates\u00bb del nostre lloc web despr\u00e9s d'haver realitzat la cerca de \u00abxocolates cremosa\u00bb a Google. Un altre va escriure \u00abcaf\u00e8 negre\u00bb al motor de cerca i va aterrar directament a la categoria \u00abcaf\u00e8\u00bb de la nostra p\u00e0gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per tornar a comercialitzar els nostres productes de la millor manera, l'ideal ser\u00e0 que el primer visitant vegi anuncis relacionats amb xocolates i el segon, anuncis relacionats amb caf\u00e8. Per tant, tenim l'opci\u00f3 de fer una llista \u00fanica amb un anunci sobre xocolates i\/o caf\u00e8, per\u00f2 ens arrisquem a oferir-li xocolates a un dels nostres visitants que volia caf\u00e8 i viceversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com sempre,<strong> Google ens ofereix la millor soluci\u00f3. I \u00e9s que tamb\u00e9 podem decidir fer dues llistes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El primer es podria anomenar \u201cLlista de xocolates\u201d, i anir\u00e0 dirigit a totes les persones que hagin visitat la categoria de \u201cxocolates\u201d, mentre oferim un anunci amb un missatge sobre el nostre caf\u00e8.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El segon es dirigir\u00e0 de manera similar a aquells interessats en el caf\u00e8.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amb Google, tamb\u00e9 podem optar per aplicar el <strong>remarketing<\/strong> de diferents maneres en funci\u00f3 del nostre prop\u00f2sit i tipus de campanya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_utilizar_el_%C2%ABretargeting%C2%BB\"><\/span>Per qu\u00e8 utilitzar el \u00abretargeting\u00bb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Partint de les necessitats i els objectius del nostre negoci, \u00e9s possible utilitzar el <strong>remarketing<\/strong>. Qu\u00e8 significa aix\u00f2? <strong>Podem orientar la nostra campanya al compliment d'una meta espec\u00edfica<\/strong>, com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmentar el tr\u00e0nsit.<\/li>\n\n\n\n<li>Impulsar les vendes.<\/li>\n\n\n\n<li>Augmentar la taxa de conversi\u00f3.<\/li>\n\n\n\n<li>Conseguir m\u00e9s subscriptors al butllet\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Conv\u00e9 destacar que els <a href=\"\/ca\/serveis-de-marqueting-digital\/\">especialistes en m\u00e0rqueting<\/a> i els comerciants m\u00e9s experimentats a Internet, solen considerar el \u00abretargeting\u00bb com una eina important per dirigir-se millor als clients i augmentar les taxes de conversi\u00f3. Per descomptat, <strong>aquesta t\u00e8cnica tamb\u00e9 la utilitzen les empreses que desitgen augmentar la seva visibilitat al web<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El<strong> remarketing<\/strong> suposar\u00e0 una eina de m\u00e0rqueting digital molt potent, sempre que estigui configurada correctament i ben estructurada en sentit ascendent. Tanmateix, malgrat els molts avantatges que ofereix, <strong>aquesta estrat\u00e8gia sol ser molt descuidada per la majoria de les empreses amb pres\u00e8ncia a Internet.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ra\u00f3:<strong> el desconeixement de la seva efectivitat.<\/strong> Per tant, esperem que amb aquests posts us animeu a crear una campanya de \u00abretargeting\u00bb, sota l'assessorament dels nostres experts en m\u00e0rqueting digital.<strong><a href=\"\/ca\/contacte-2\/\"> Vine, escriu-nos!<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Potser heu notat com alguns llocs web tenen la tend\u00e8ncia de reapar\u00e8ixer davant de la nostra vista una i altra vegada, despr\u00e9s d'haver-los fet una visita virtual. De fet, semblen ser a tot arreu, tant en els espais publicitaris de la nostra b\u00fastia com en altres llocs que visitem. Moltes persones creiem que Google \u00e9s el responsable... <\/p>\n<p class=\"read-more-container\"><a title=\"Remarketing: Qu\u00e8 \u00e9s i com utilitzar-lo?\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/remarketing\/#more-7935\" aria-label=\"M\u00e9s informaci\u00f3 sobre Remarketing: \u00bfQu\u00e9 es y c\u00f3mo utilizarlo?\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":73,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[159],"tags":[],"class_list":["post-7935","post","type-post","status-publish","format-standard","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing: Qu\u00e9 es y C\u00f3mo Utilizarlo | Webbing<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el remarketing realmente? \u00bfQu\u00e9 le puede ofrecer a mi empresa como anunciante? Descubre todas sus ventajas ahora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webbing.online\/ca\/remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing: Qu\u00e9 es y C\u00f3mo Utilizarlo | Webbing\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el remarketing realmente? \u00bfQu\u00e9 le puede ofrecer a mi empresa como anunciante? 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