{"id":6293,"date":"2021-06-30T11:10:52","date_gmt":"2021-06-30T11:10:52","guid":{"rendered":"http:\/\/webbing.online\/?p=6293"},"modified":"2026-04-06T11:43:51","modified_gmt":"2026-04-06T11:43:51","slug":"consells-per-a-webs-creatives","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/webs-creativas-tips\/","title":{"rendered":"Webs creatives: Consells perqu\u00e8 la teva empresa a Madrid no passi desapercebuda"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si estem en ple proc\u00e9s de <a href=\"\/ca\/serveis-de-marqueting-digital\/disseny-web-2\/madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>disseny web a Madrid<\/strong><\/a> d'un lloc que hagi de destacar, per damunt de tot, per la seva originalitat, no ens val \u00fanicament amb navegar per Internet hores i hores i copiar aquelles que considerem top en termes d'est\u00e8tica i genu\u00efnitat. Les <strong>webs creatives<\/strong> ho poden ser per molt diferents motius. S\u00ed, investigar i inspirar-se (que no copiar) \u00e9s b\u00e0sic, i aqu\u00ed la xarxa ens d\u00f3na milers de fonts per fer-ho (xarxes socials verticals i horitzontals, webs de creadors de continguts, mitjans de comunicaci\u00f3 en l\u00ednia, blogs tem\u00e0tics\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No cal dir-ho, en mat\u00e8ria de creativitat, dues ments pensen millor que una. I tres millor que dues, i\u2026 B\u00e9, ja ens enteneu, oi? \ud83d\ude03 <strong>Compartir el projecte i unir esfor\u00e7os<\/strong>ens anir\u00e0 de meravella. Una pluja d'idees, amb els seus comentaris positius i negatius, intel\u00b7ligents i menys intel\u00b7ligents, per intentar diferenciar-nos de la resta (en especial, de la compet\u00e8ncia).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els webs creatius destaquen per la seva capacitat per transmetre de forma atractiva el seu contingut. Aqu\u00ed rau la clau de l'\u00e8xit (una d'elles) d'un lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Repassem els conceptes que fan destacar una web, amb l'inestimable aportaci\u00f3 d'un dels nostres millors dissenyadors web \ud83d\udcbb a Webbing Online, <a href=\"https:\/\/www.linkedin.com\/in\/raul95asr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ra\u00fal \u00c1lvarez<\/a>.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/webs-creativas-tips\/#Webs_creativas\" >Webs creatives<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/webs-creativas-tips\/#Otras_caracteristicas_creativas_para_la_web_de_tu_empresa_en_Madrid\" >Altres caracter\u00edstiques creatives per al web de la teva empresa a Madrid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/webs-creativas-tips\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webs_creativas\"><\/span><strong>Webs creatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un concepte ampli com us acabem d'introduir per\u00f2 que hem d'afrontar segons el context particular del qual parlem: \u00e0mbit digital.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas.jpg\" alt=\"disseny web a Madrid\" class=\"wp-image-6299\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas.jpg 800w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-768x512.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>creativitat digital<\/strong> implica interacci\u00f3, i aquest element \u00e9s la <strong>La clau de l'\u00e8xit de les webs creatives<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El concepte tan dif\u00fas i profund que pot arribar a ser, <strong>Ra\u00fal \u00c1lvarez<\/strong> ho simplifica en tres premisses que tota web creativa ha de mantenir inalterables:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Una p\u00e0gina web creativa ha de sorprendre l'usuari amb conceptes \u00fanics i innovadors que no hagi vist en altres llocs web.<\/em>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>La part bona d'un lloc web creatiu \u00e9s la seva capacitat de viralitzaci\u00f3, la facilitat amb qu\u00e8 es pot compartir amb altres usuaris per mostrar-los un lloc web \u00fanic i diferent. \u00c9s un potencial molt interessant per treballar.<\/em><\/li><li><em>\u00c9s molt important, quan es dissenya una web creativa, no oblidar-se dels criteris b\u00e0sics de disseny web, com l'accessibilitat i la usabilitat.<\/em>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, el nostre dissenyador web a <strong>Webbing Online<\/strong> apunta als <strong>seg\u00fcents elements com els fonamentals<\/strong>per a destacar creativament en l'ecosistema web actual:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Recursos gr\u00e0fics associats a la marca de la companyia o a la marca personal del protagonista del web creatiu<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectiu \u00e9s transmetre els conceptes i valors que defineixen l'entitat i contribuir a construir l'arquitectura de disseny del lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>\u00das de diferents tipografies a la web, fins i tot en un mateix bloc<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No abusar d'aquest recurs, ja que aix\u00f2 proporcionaria l'efecte contrari. No recomanem emprar m\u00e9s de 3 fonts tipogr\u00e0fiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Imatges\/retrats que siguin nets, sense gaire soroll<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tend\u00e8ncia al minimalisme, que transmetin pau. Jugar amb la combinaci\u00f3 d'imatges en blanc i negre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Paleta de colors acord amb <em>branding<\/em> de la marca, al logotip i als sentiments que es vulguin transmetre<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tot disseny web rau una s\u00e8rie d'emocions i valors que es volen reflectir a cada usuari que accedeixi al lloc. Emprarem no m\u00e9s de 3 colors principals, que habitualment ens serveixen per diferenciar zones\/blocs del web i destacar-los quan sigui el nostre prop\u00f2sit corporatiu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Creativitat en els textos, tant en el seu contingut com en la seva maquetaci\u00f3 i exposici\u00f3<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jugar amb les mides dels tipus, interl\u00ednies i sagnats. Combinar amb estil i certesa aquests elements requereix experi\u00e8ncia i gust. No \u00e9s f\u00e0cil, i \u201ccomplicar-se molt la vida\u201d provant d'innovar sol ser sin\u00f2nim de manca d'entesa i caos, la qual cosa en disseny web i usabilitat \u00e9s un pecat mortal (penit\u00e8ncia: fugida d'usuaris, descensos de tr\u00e0nsit i de <strong><a href=\"\/ca\/serveis-de-marqueting-digital\/seo\/madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimitzaci\u00f3 de motors de cerca<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Otras_caracteristicas_creativas_para_la_web_de_tu_empresa_en_Madrid\"><\/span><strong>Altres caracter\u00edstiques creatives per al web de la teva empresa a Madrid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En un <strong>mercat de tanta compet\u00e8ncia<\/strong> i activitat sectorial com \u00e9s <strong>Madrid<\/strong>, seria un <strong>error no donar la import\u00e0ncia que mereix al web de l'empresa<\/strong>. A fi de destacar i que el lloc web realment funcioni fidelment com <strong>reflexe dels nostres valors com a marca<\/strong>, cal <strong>fixar-se en altres webs creatives<\/strong> per trobar la concepci\u00f3 \u00fanica que faci que la companyia destaqui digitalment en una ciutat com Madrid.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"390\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3.jpg\" alt=\"cintes en l\u00ednia Madrid\" class=\"wp-image-6303\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3.jpg 800w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3-300x146.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3-768x374.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Post-webs-creativas-3-500x244.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A Webbing Online assenyalem els <strong>aspectes <\/strong>que creiem que <strong>han de posar les webs creatives<\/strong> per no ser una m\u00e9s en l'immens oce\u00e0 de la xarxa:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Alinear el concepte estructural i est\u00e8tic<\/strong> del web amb l'objectiu o objectius corporatius.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Invertir temps en una minuciosa <strong>disecci\u00f3 del concepte web m\u00e9s la disecci\u00f3 dels objectius<\/strong>, per aix\u00ed definir com han de ser els processos d'interacci\u00f3 dels usuaris i que siguin \u00fanics i diferents, per\u00f2 que mai entorpeixin l'experi\u00e8ncia d'usuari i els convidi a abandonar el lloc.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Harmonia visual<\/strong> (preval la imatge, formes, colors, etc., sobre el text).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Contingut innovador en forma i fons<\/strong> (text singular en format, fonts, mides de fonts, etc.).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Relacionat amb el contingut, <strong>descripci\u00f3 dels productes i\/o serveis<\/strong>. Combinar claredat, concisi\u00f3 i creativitat en l'exposici\u00f3 d'aquesta informaci\u00f3.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cap\u00e7aleres que destaquin<\/strong> en forma, contingut i empla\u00e7ament.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Crides a l'acci\u00f3 estrat\u00e8giques en l'arquitectura web<\/strong>. Aguditzar l'enginy per dotar aquests elements d'un toc creatiu que pot ser diferenciador.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Destaquem de manera \u00fanica el que ens diferencia. <strong>Personalitzar el web a trav\u00e9s de la idiosincr\u00e0sia de la nostra marca<\/strong>, els nostres \u00e8xits, la satisfacci\u00f3 dels clients (testimonis), qu\u00e8 fem i com ho fem (no amb text, sin\u00f3 per exemple, amb diagrames, infografies, imatges, \u00e0udios...), ofertes i promocions...<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Comunicaci\u00f3 i transmissi\u00f3 del <strong>missatge <\/strong>de la forma m\u00e9s <strong>clara, senzilla i concisa<\/strong> possible. Si el nostre web creatiu destaca per una s\u00edntesi de missatge sense obviar cap informaci\u00f3 vital, guanyarem molt als ulls dels internautes.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Usabilitat intel\u00b7ligent i coherent<\/strong> que porti els navegants a entendre f\u00e0cilment l'arquitectura web del lloc i faciliti una navegaci\u00f3 intu\u00eftiva i sense complicacions.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Menys \u00e9s m\u00e9s. Molt relacionat amb el punt anterior de la usabilitat i la navegabilitat. <strong>La simplicitat \u00e9s creativa<\/strong>, i sobretot, funcional.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Mai oblidar la <strong>parcella t\u00e8cnica<\/strong>. Les webs creatives, per molt que ho siguin i destaquin a ulls de l'usuari\/s, quedaran en no res si el marc t\u00e8cnic no suporta el visual. Resum: tenir molta cura de la <em>rendiment<\/em> del web.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fa temps que va deixar de valer que amb el simple fet de tenir una web corporativa, ja est\u00e0vem ben representats digitalment. No qualsevol web. Ara, amb <strong>la compet\u00e8ncia i l'\u00fas massiu de la xarxa<\/strong> per cobrir la majoria de les nostres necessitats, ja cal comptar amb una web creativa i ben estudiada i dissenyada per complir amb els objectius de marca. Les <strong>webs creatives<\/strong> generen record de marca positiu i si a m\u00e9s responen els dubtes o necessitats de l'usuari, tindrem molt guanyat en l'\u00e0mbit online com a prove\u00efdors de productes\/serveis i davant la nostra compet\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Webbing Online som <strong>experts en disseny web a Madrid<\/strong> i sabem com representar la idiosincr\u00e0sia \u00fanica d'una companyia i la seva proposta de valor de manera creativa i original. Fes un cop d'ull al nostre <strong><a href=\"\/ca\/portafoli\/\" target=\"_blank\" rel=\"noreferrer noopener\">portfoli de projectes<\/a><\/strong> \ud83d\ude09.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si estem en ple proc\u00e9s de disseny web a Madrid d'un lloc que hagi de destacar, per sobre de tot, per la seva originalitat, no ens val \u00fanicament amb navegar per Internet hores i hores i copiar aquelles que considerem top en termes d'est\u00e8tica i genu\u00efnitat. Les webs creatives ho poden ser per molt diferents... <\/p>\n<p class=\"read-more-container\"><a title=\"Webs creatives: Consells perqu\u00e8 la teva empresa a Madrid no passi desapercebuda\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/webs-creativas-tips\/#more-6293\" aria-label=\"M\u00e9s informaci\u00f3 sobre Webs creativas: Tips para que tu empresa en Madrid no pase desapercibida\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":77,"featured_media":6296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[159],"tags":[],"class_list":["post-6293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webs Creativas: C\u00f3mo Destacar en Tu 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