{"id":6187,"date":"2021-06-10T12:15:37","date_gmt":"2021-06-10T12:15:37","guid":{"rendered":"http:\/\/webbing.online\/?p=6187"},"modified":"2026-04-06T11:43:47","modified_gmt":"2026-04-06T11:43:47","slug":"dissenyar-arquitectura-blog-professional","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/disenar-arquitectura-blog-profesional\/","title":{"rendered":"Dissenyar arquitectura per a un blog professional"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El m\u00f3n dels blogs \u00e9s vast. Va comen\u00e7ar a l'era digital 1.0 i encara va amb for\u00e7a ara que ja hem perdut el compte de quina etapa de l'evoluci\u00f3 digital som com a societat \ud83d\ude05. Hi ha <strong>blocs per a tot tipus de prop\u00f2sits<\/strong> inimaginable, per\u00f2 amb el temps, fins i tot aquells que mai no han tingut cap ambici\u00f3 m\u00e9s enll\u00e0 de la de <strong>compartir valor<\/strong> (sense cap inter\u00e8s financer o promocional implicat), s'han professionalitzat per tal de proporcionar als lectors el millor contingut possible, presentat de la manera m\u00e9s atractiva. Per tant, voler <strong>Dissenya una maquetaci\u00f3 de blog professional<\/strong> Ha estat, i encara avui \u00e9s, una necessitat absoluta per a tots els blogs que hi ha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donarem un cop d'ull al <strong>claus i aspectes principals<\/strong> que un blog de qualitat hauria de tenir \ud83d\ude09\ud83d\udc4c.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/disenar-arquitectura-blog-profesional\/#Conceptos_a_tener_en_cuenta_en_la_arquitectura_blog_profesional\" >Consideracions clau per al disseny professional de blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/disenar-arquitectura-blog-profesional\/#Elementos_clave_contenido_de_un_buen_blog_profesional\" >Elements clau (contingut) d'un bon blog professional<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/disenar-arquitectura-blog-profesional\/#Que_te_da_un_buen_blog_profesional\" >Qu\u00e8 t'ofereix un bon blog professional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/disenar-arquitectura-blog-profesional\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conceptos_a_tener_en_cuenta_en_la_arquitectura_blog_profesional\"><\/span><strong>Consideracions clau per al disseny professional de blogs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El major \u00e8xit que qualsevol bloc pot esperar \u00e9s que els usuaris hi romanguin el m\u00e0xim de temps possible. I, \u00e9s clar, que altres llocs web se n'adonin i ho comparteixin. En ambd\u00f3s casos, <strong><a href=\"\/ca\/serveis-de-marqueting-digital\/disseny-web-2\/madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\">estructura i contingut del blog<\/a><\/strong> s\u00f3n vitals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El c<strong>Conceptes que tot blog d'arquitectura professional hauria d'incloure<\/strong> han de posseir i amb qu\u00e8 ens hem de familiaritzar serien:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Simplicitat i claredat<\/strong> De cop d'ull (blanc com a color predominant)<\/li><li>Navegaci\u00f3 <strong>intuitiva<\/strong><\/li><li><strong>Tipus de lletra<\/strong> legible i d'una mida clarament visible (particularment en dispositius m\u00f2bils)<\/li><li>Identificaci\u00f3 f\u00e0cil del <strong>categories del blog<\/strong><\/li><li><strong>CTA<\/strong> (Crida a l'acci\u00f3) que siguin visibles per\u00f2 no intrusius, per animar:<ul><li>Subscripcions<\/li><\/ul><ul><li>Desc\u00e0rregues gratu\u00eftes (<em>imants de captaci\u00f3<\/em>)<\/li><\/ul><ul><li>Contacta amb l'autor<\/li><\/ul><ul><li>Inscripci\u00f3 a l'esdeveniment<\/li><\/ul><\/li><li>L\u00edmit a <strong>\u00fas m\u00ednim d'altres elements invasius<\/strong> com ara els nostres propis o els de tercers.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L'estructura i l\u2019arquitectura de la nostra bit\u00e0cola digital estaran condicionades, en gran part, per la <strong>contingut tem\u00e0tic<\/strong>. El fet \u00e9s que reflexionar acuradament sobre l'estructura facilitar\u00e0 l'organitzaci\u00f3 de la informaci\u00f3 que compartim m\u00e9s endavant, aix\u00ed com simplificar\u00e0 que Google i altres motors de cerca entenguin la informaci\u00f3 que compartim, cosa que donar\u00e0 com a resultat un <a href=\"\/ca\/serveis-de-marqueting-digital\/seo\/madrid\/\" target=\"_blank\" rel=\"noreferrer noopener\">millor posicionament<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementos_clave_contenido_de_un_buen_blog_profesional\"><\/span><strong>Elements clau (contingut) d'un bon blog professional<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una vegada ja tenim l'arquitectura de blog professional definida, cal <strong>centrar-se en el contingut i els elements estructurals<\/strong> que s\u00f3n essencials perqu\u00e8 els usuaris i el mateix Google (i altres motors de cerca) els entenguin correctament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abans d'entrar en m\u00e9s detalls, he de mencionar que el <strong>L'arquitectura d'un blog es basa en els seus articles<\/strong>. Per expressar-ho en termes t\u00e8cnics <strong>WordPress <\/strong>(el CMS m\u00e9s utilitzat) cada article (publicaci\u00f3) \u00e9s una entrada. I, \u00e9s clar, un blog \u00e9s un lloc web, i tot lloc web t\u00e9 una p\u00e0gina d'inici des de la qual es deriven la resta d'URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><u>P\u00e0gina d'inici i entrades (articles)<\/u><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la <strong>p\u00e0gina d'inici<\/strong>, se solen presentar els \u00faltims posts publicats, amb un petit extracte resum i el seu bot\u00f3 de \u201cLlegeix m\u00e9s\u201d. Aix\u00f2 <strong>\u00c9s molt personal i es pot adaptar.<\/strong>, \u2026 mentre que l'estructura del lloc web sembla igual de professional per als usuaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 \u00e9s atractiu presentar-se al <em>Inici <\/em>l'\u00faltim post de cadascuna de les categories (si no s\u00f3n moltes, aconsellem entre 2 i 8 m\u00e9s o menys) perqu\u00e8 despr\u00e9s l'usuari continu\u00ef en la categoria que m\u00e9s li interessi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"595\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo.jpg\" alt=\"bloc en l\u00ednia de mallatge\" class=\"wp-image-6192\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-300x179.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-768x457.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-500x298.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-800x476.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les <strong>Entrades <\/strong>s\u00f3n els <strong>publicacions individuals<\/strong> que escrivim. Les publicacions estan ordenades per les seves respectives categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><u>Encap\u00e7alament<\/u><\/em><u> o encap\u00e7alament<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>dalt de la p\u00e0gina<\/strong>, on hem d'empla\u00e7ar (molt important) <strong>el nostre logotip i el t\u00edtol del blog<\/strong> o del portal. \u00c9s essencial definir correctament aquests elements que s\u00f3n la columna vertebral de la nostra marca personal o corporativa. Juntament amb ells al <em>Encap\u00e7alament<\/em> o cap\u00e7alera contindr\u00e0 la nostra informaci\u00f3 de contacte i el men\u00fa de navegaci\u00f3 principal. Clau en tota arquitectura de bloc professional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un <strong>una altra p\u00e0gina clau<\/strong> quan parlem de blocs professionals, <strong>\u00e9s el que se centra en l'autor<\/strong>. Tenir una comprensi\u00f3 clara de qui escriu el contingut, la seva traject\u00f2ria, els seus \u00e8xits, les seves qualificacions, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Columna principal (cos del <em>Inici<\/em>)<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El que veiem a la p\u00e0gina principal del bloc com <strong>informaci\u00f3 central<\/strong>. Tindrem en aquesta \u00e0rea les <strong>\u00falt<\/strong>, normalment ordenats cronol\u00f2gicament (tot i que no sempre \u00e9s aix\u00ed).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per intentar captar l'atenci\u00f3 del lector en aquesta p\u00e0gina d'inici \u2013 la p\u00e0gina m\u00e9s important del blog \u2013 cada entrada inclou un t\u00edtol destacat, un breu fragment i un bot\u00f3 que anima els lectors a continuar llegint directament a l'URL espec\u00edfica de l'article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>ordenaci\u00f3 <\/strong>d'aquesta p\u00e0gina <em>Inici<\/em> <strong>\u00c9s molt personal<\/strong>. Tamb\u00e9 val la pena simplement mostrar la publicaci\u00f3 m\u00e9s recent i despr\u00e9s ressaltar les categories del blog (no a la barra lateral, que tractarem aviat, sin\u00f3 en un bloc dins del contingut principal de la p\u00e0gina) representades per la publicaci\u00f3 m\u00e9s recent de cada categoria. D'aquesta manera, donarem una import\u00e0ncia significativa i gaireb\u00e9 igual a les nostres categories, i a primera vista el lector entendr\u00e0 l'estructura jerarquica de l'arquitectura del blog professional del lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Barra lateral<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una destinaci\u00f3 clau tant per als usuaris nous com per als que tornen. \u00c9s on <strong>exposarem la informaci\u00f3 extra complement\u00e0ria<\/strong> que de ben segur els usuaris i usu\u00e0ries valoraran i els ser\u00e0 molt \u00fatil.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Categories<\/li><li>Etiquetes<\/li><li>Ginys personalitzats<\/li><li>Ofertes especials<\/li><li>Enlla\u00e7os \u00fatils de tercers<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1000\" height=\"521\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-2.jpg\" alt=\"Estrat\u00e8gia de contingut SEO\" class=\"wp-image-6195\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-2.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-2-300x156.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-2-768x400.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-2-500x261.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-2-800x417.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Categories i Etiquetes<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan pensem en el <strong>l'arquitectura d'un bon blog professional<\/strong>, el seu <strong>Categoritzaci\u00f3 <\/strong>\u00e9s res menys que <strong>essencial<\/strong>. \u00c9s impossible crear un blog que resisteixi el pas del temps centrant-se \u00fanicament en un sol tema. Per molt \u00e0mplia que sigui la mat\u00e8ria, caldr\u00e0 desglossar-la en subtemes per facilitar-ne la lectura i comprensi\u00f3 als visitants en l\u00ednia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s aconsellable comprovar si les categories que escollim <strong>tenir un alt volum de cerques a Google<\/strong> i en la resta de cercadors. Identificar tem\u00e0tiques populars amb un elevat nombre de pet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dir que <strong>Les categories s\u00f3n jer\u00e0rquiques.<\/strong>, \u00e9s a dir, poden allotjar subcategories associades a elles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pel que fa a les <strong>etiquetes<\/strong>, s\u00f3n molt menys importants que les categories. S\u00f3n termes que resumeixen el contingut d'una entrada de blog en poques paraules. No recomanem utilitzar-ne massa. De fet, <strong>acabaran sent eliminades del \u201ccore\u201d<\/strong> de WordPress progressivament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S'utilitzen exclusivament per permetre als usuaris segmentar contingut o aplicar filtres dins del cercador (experi\u00e8ncia d'usuari).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u>Contingut<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clau de qualsevol arquitectura de bloc professional \u00e9s <strong>el seu contingut<\/strong>. Si no \u00e9s d'alta qualitat, o si no aporta valor al tema que tracta, no atraur\u00e0 els usuaris interessats a consumir-lo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e9s f\u00e0cil convertir-se en una font de refer\u00e8ncia a Internet, especialment en certs n\u00ednxols que ja estan saturats d'opinions i informaci\u00f3. Per\u00f2 si ens embarquem en l'aventura de proporcionar <strong>publicacions regulars al nostre blog professional<\/strong> Pel que fa als lectors, certs detalls s'han de tractar amb cura:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>T\u00edtol<\/strong>: La paraula clau sobre la qual tracta la publicaci\u00f3 i per a la qual vols posicionar-te (opcional). <strong>Frase d'enganxar i atractiva<\/strong>. Es pot formular com una pregunta, la qual cosa normalment genera molt d'inter\u00e8s.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Subt\u00edtols<\/strong>Sempre <strong>incloure diversos, ben organitzats<\/strong>, que ajudin el lector\/a en el seu recorregut per l'article. Si treballem el SEO, que el terme o termes clau que busquem posicionar apareguin en algun d'ells o, si m\u00e9s no, els seus sin\u00f2nims.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Llistes<\/strong>: Molt <strong>\u00fatils en l<\/strong>. Faciliten molt la lectura i ajuden a entendre el contingut. Utilitza'ls sempre que sigui possible.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Imatges<\/strong>: L'arquitectura professional d'un bloc inclou imatges. Serv <strong>un respir visual per al lector,<\/strong> especialment en textos de m\u00e9s de 1.500 paraules, aix\u00ed com posant en context el contingut que consumim.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Negreta<\/strong>S <strong>Seccions curtes en negreta que ressaltem a les nostres publicacions<\/strong> servir de cord\u00f3 umbilical <strong>per a la comprensi\u00f3 del text<\/strong>. Si s'escullen amb saviesa, ajudaran a assegurar que el lector llegeixi l'article fins al final. <strong>No abusar<\/strong> Utilitzeu el text en negreta nom\u00e9s quan sigui absolutament necessari en cada par\u00e0graf.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>V\u00eddeos<\/strong>Recurs sempre <strong>atractiu si t\u00e9 sentit<\/strong> dins del text. Han de ser breus per no animar l'usuari a deixar de llegir el text i a suposar que ja ha estat informat simplement per haver vist el v\u00eddeo.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Preguntes<\/strong>En la seva justa mesura, permeten <strong>atraure els lectors amb el contingut<\/strong>, i animar-los a deixar un comentari a la publicaci\u00f3 responent aquestes preguntes.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Enlla\u00e7os interns i externs<\/strong>: Particularment importants s\u00f3n els <strong>enlla\u00e7os interns a altres entrades relacionades<\/strong>. Sempre haur\u00edeu d'enlla\u00e7ar a altres articles que h\u00e0giu escrit per despertar l'inter\u00e8s dels lectors i <strong>que <em>lloc<\/em><\/strong>. Per\u00f2 tamb\u00e9 per orientar Google respecte a l'arquitectura conceptual del nostre blog professional. El <strong>enlla\u00e7os externs<\/strong> Tamb\u00e9 aporten valor a l'usuari, sempre que tinguin sentit. Posar <strong>pocs, i els que s\u00f3n <em>nofollow<\/em><\/strong>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><u>SEO<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>L'objectiu de dissenyar un blog professional \u00e9s atraure lectors.<\/strong>. Per atraure cada cop m\u00e9s lectors i subscriptors. Si aix\u00f2 \u00e9s el que t'impulsa, <strong>El blog ha de treballar el seu SEO.<\/strong> amb zel i determinaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja hem tractat alguns aspectes de SEO abans en aquesta publicaci\u00f3, per\u00f2 tamb\u00e9 cal tenir en compte:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fitxer Robots.txt<\/strong>Edita-ho correctament i puja-ho al servidor.<\/li><li><strong>Mapa del lloc.xml<\/strong>: Crea-ho correctament i puja-ho mitjan\u00e7ant el nostre compte de Search Console.<\/li><li><strong>Domini can\u00f2nic<\/strong>Defineix-lo b\u00e9 tamb\u00e9 a Search Console.<\/li><li><strong>Optimitzar el SEO on-page de cada publicaci\u00f3<\/strong>: Incloem les imatges (atribut alt) segons les paraules clau que es vulgui treballar.<\/li><li><strong>URLs optimitzades per a SEO<\/strong>.<\/li><li><strong>Imatges <\/strong>que pesen menys de 100k.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><u>Peu de p\u00e0gina<\/u><\/em><u> Peu de p\u00e0gina<\/u><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Determina el <strong>final de la p\u00e0gina i \u00e9s un element fix<\/strong> que dep\u00e8n del nostre personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalment inclou: enlla\u00e7os a xarxes socials, dades de contacte o m\u00e9s informaci\u00f3 sobre etiquetes i categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_te_da_un_buen_blog_profesional\"><\/span><strong>Qu\u00e8 t'ofereix un bon blog professional<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crea i comparteix contingut valu\u00f3s mitjan\u00e7ant un blog<\/strong> \u00e9s una acci\u00f3 que es pot classificar sota <strong>diferents objectius i finalitats<\/strong>: Construir la teva marca personal, respondre les preguntes dels teus clients sobre els teus productes, crear contingut informatiu sobre el teu \u00e0mbit professional\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"645\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-ultima-imagen.jpg\" alt=\"SEO continguts\" class=\"wp-image-6198\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-ultima-imagen.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-ultima-imagen-300x194.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-ultima-imagen-768x495.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-ultima-imagen-500x323.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Arquitectura-blog-profesional-cuerpo-ultima-imagen-800x516.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El que est\u00e0 clar \u00e9s que si ho fas b\u00e9 \u2013 tenint una estructura professional s\u00f2lida per al teu blog, sent constant, aportant valor, essent \u00fanic i aut\u00e8ntic, i interactuant amb els teus lectors (mitjan\u00e7ant comentaris) \u2013 gestionar un blog et permetr\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dot <strong>m\u00e9s credibilitat per a la teva marca<\/strong> personal o corporativa (<em>branding<\/em>)<\/li><li>Per ser <strong>una figura destacada en el vostre camp<\/strong> a ulls dels lectors i usuaris<\/li><li>Per ser <strong>optimitzaci\u00f3 de motors de cerca<\/strong> i per tant posicionar alt a les SERPs per les tem\u00e0tiques del blog (generar m\u00e9s tr\u00e0fic web al blog i\/o al teu web)<\/li><li>Poder <strong>promocionar els nostres productes i\/o serveis<\/strong><\/li><li>Aconsegueix <strong>respecte pels altres col\u00b7legues<\/strong> del nostre sector<\/li><li><strong>Per cr\u00e9ixer <\/strong>en altres formats digitals com les xarxes socials o llistes de m\u00e0rqueting per correu electr\u00f2nic<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>la import\u00e0ncia d'una entrada de blog ben elaborada<\/strong> dins <strong>\u00c9s significatiu<\/strong>. I la seva pres\u00e8ncia \u00e9s molt necess\u00e0ria en la nostra arquitectura web i de negoci. Perqu\u00e8 ho busquem tot a Internet, i proveir solucions a aquestes cerques a trav\u00e9s de textos explicatius i ben estructurats ens donar\u00e0 rellev\u00e0ncia digital (SEO), credibilitat davant els usuaris\/es<em>branding<\/em>) i ens ajudar\u00e0 a atraure nous clients potencials (marketing).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">s'ha de dissenyar, aix\u00f2 s\u00ed, una&nbsp; <strong>arquitectura bloc<\/strong> perqu\u00e8 l'experi\u00e8ncia del navegant que aterri en els posts sigui el m\u00e9s satisfact\u00f2ria possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Webbing Online som especialistes en dissenyar i desenvolupar estrat\u00e8gies de continguts a trav\u00e9s dels blogs corporatius, a m\u00e9s de, per descomptat, el seu disseny web. Si ens necessites, <strong><a href=\"\/ca\/contacte-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed <\/a><\/strong>estem \ud83d\ude09.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'univers dels blogs \u00e9s immens. Va comen\u00e7ar en l'era digital 1.0 i es mant\u00e9 ben viu ara que ja hem perdut el compte de quina fase de l'evoluci\u00f3 digital ens trobem com a societat \ud83d\ude05. Hi ha blogs amb totes les finalitats imaginables, per\u00f2 amb el pas del temps, fins i tot aquells que mai no han tingut... <\/p>\n<p class=\"read-more-container\"><a title=\"Dissenyar arquitectura per a un blog professional\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/disenar-arquitectura-blog-profesional\/#more-6187\" aria-label=\"M\u00e9s informaci\u00f3 sobre Dise\u00f1ar arquitectura blog profesional\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":77,"featured_media":6189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[159],"tags":[],"class_list":["post-6187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-madrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arquitectura de un Blog Profesional | Webbing<\/title>\n<meta name=\"description\" content=\"Los blogs aportan conocimientos, soluciones, explicaciones, en definitiva, valor a los usuarios. 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Vemos c\u00f3mo ha de ser su arquitectura.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webbing.online\/ca\/dissenyar-arquitectura-blog-professional\/\" \/>\n<meta property=\"og:site_name\" content=\"Webbing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webbingbarcelona\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-10T12:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T11:43:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webbing.online\/wp-content\/uploads\/2021\/06\/Cabecera-arquitectura-blog-profesional.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Enric dise\u00f1ador web barcelona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webbingbcn\" \/>\n<meta name=\"twitter:site\" content=\"@webbingbcn\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Enric dise\u00f1ador web barcelona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webbing.online\\\/disenar-arquitectura-blog-profesional\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/disenar-arquitectura-blog-profesional\\\/\"},\"author\":{\"name\":\"Enric dise\u00f1ador web barcelona\",\"@id\":\"https:\\\/\\\/webbing.online\\\/#\\\/schema\\\/person\\\/27fb2000dd7a4446d12f1bbd2536b8c2\"},\"headline\":\"Dise\u00f1ar arquitectura blog profesional\",\"datePublished\":\"2021-06-10T12:15:37+00:00\",\"dateModified\":\"2026-04-06T11:43:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/disenar-arquitectura-blog-profesional\\\/\"},\"wordCount\":2092,\"publisher\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/disenar-arquitectura-blog-profesional\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webbing.online\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Cabecera-arquitectura-blog-profesional.jpg\",\"articleSection\":[\"Marketing Digital Madrid\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webbing.online\\\/disenar-arquitectura-blog-profesional\\\/\",\"url\":\"https:\\\/\\\/webbing.online\\\/disenar-arquitectura-blog-profesional\\\/\",\"name\":\"Arquitectura de un Blog Profesional | Webbing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/disenar-arquitectura-blog-profesional\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webbing.online\\\/disenar-arquitectura-blog-profesional\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webbing.online\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Cabecera-arquitectura-blog-profesional.jpg\",\"datePublished\":\"2021-06-10T12:15:37+00:00\",\"dateModified\":\"2026-04-06T11:43:47+00:00\",\"description\":\"Los blogs aportan conocimientos, soluciones, explicaciones, en definitiva, valor a los usuarios. 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