{"id":4012,"date":"2020-05-20T09:28:56","date_gmt":"2020-05-20T09:28:56","guid":{"rendered":"https:\/\/webbing.online\/?p=4012"},"modified":"2026-04-05T18:34:50","modified_gmt":"2026-04-05T18:34:50","slug":"eines-analitzar-transit-web","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/herramientas-analizar-trafico-web\/","title":{"rendered":"Eines per analitzar el tr\u00e0nsit d'un web"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quan crees un <strong>lloc web<\/strong> \u00e9s important que et facis amb tot tipus de recursos per abordar la informaci\u00f3 que t'oferir\u00e0. Avui tractarem les <a href=\"\/ca\/serveis-de-marqueting-digital\/analitica-web\/\">eines per analitzar el tr\u00e0nsit d'un web.<\/a> Tens una gran quantitat d'elles allotjades a <strong>webs gratuites<\/strong>, de manera que si en algun moment deixes d'utilitzar els serveis d'especialistes en m\u00e0rqueting en l\u00ednia i et decideixes a portar la teva web tu mateix, pots utilitzar-les a voluntat.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/herramientas-analizar-trafico-web\/#%C2%BFComo_puedes_medir_el_trafico_en_tu_web\" >Com pots mesurar el tr\u00e0nsit del teu web?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/herramientas-analizar-trafico-web\/#SimilarWeb\" >SimilarWeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/herramientas-analizar-trafico-web\/#Alexa\" >Alexa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/herramientas-analizar-trafico-web\/#Google_Display_Planner\" >Planificador de Display de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/herramientas-analizar-trafico-web\/#URL_Trends\" >Tend\u00e8ncies d'URL<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedes_medir_el_trafico_en_tu_web\"><\/span>Com pots mesurar el tr\u00e0nsit del teu web?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per poder fer <strong>mesuraments molt m\u00e9s espec\u00edfics<\/strong>, fruit d'una an\u00e0lisi exhaustiva, necessites <strong>eines de pagament<\/strong>, amb les quals podr\u00edeu con\u00e8ixer dades m\u00e9s \u201cocultes\u201d i realitzar gr\u00e0fiques i prediccions molt detallades. Per\u00f2, de vegades, no \u00e9s necessari tant nivell de detall i els recursos gratu\u00efts poden ser m\u00e9s que suficients per aconseguir una visi\u00f3 real de com \u00e9s el <strong>tr\u00e0nsit del nostre lloc web<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SimilarWeb\"><\/span>SimilarWeb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta eina \u00e9s molt interessant, ja que et presenta un <strong>informe molt complet<\/strong>, amb dades relatives a la taxa de rebot que rep el web o la durada mitjana de cada usuari en la seva visita al mateix. Tamb\u00e9 posseeix una \u00e0rea dedicada a <strong>fer gr\u00e0fiques<\/strong> que reflecteixin una estimaci\u00f3 del nombre de visites relacionat amb cada font d'arribada al lloc per part de l'usuari.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alexa\"><\/span>Alexa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Permet realitzar un <strong>an\u00e0lisi gratu\u00efta d'un lloc web<\/strong>, encara que la seva base \u00e9s de ginys de pagament. Dins de l'informe, que \u00e9s el que ens interessa a l'hora d'utilitzar eines per <strong>analitzar el tr\u00e0nsit d'una web de manera gratu\u00efta<\/strong>, s'inclou una estimaci\u00f3 del grau d'inter\u00e8s del teu web tant a nivell nacional com a nivell global. A m\u00e9s, t'indica quins s\u00f3n els cinc pa\u00efsos que t'aporten un major nombre de visitants. Tamb\u00e9 et mostra a trav\u00e9s de quines p\u00e0gines o enlla\u00e7os han arribat a la teva. Finalment, pots revisar quins s\u00f3n els <strong>paraules clau<\/strong> qu\u00e8 fa que els usuaris arribin a aquest lloc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas.jpg\" alt=\"eines d&#039;an\u00e0lisi de tr\u00e0nsit web\" class=\"wp-image-4014\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas-300x200.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas-768x512.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas-500x334.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/05\/analisis-trafico-web-herramientas-800x534.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Display_Planner\"><\/span>Planificador de Display de Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta eina realitza per a tu una completa an\u00e0lisi del <a href=\"\/ca\/serveis-de-marqueting-digital\/seo\/\">tr\u00e0nsit en l\u00ednia que t\u00e9 el teu lloc web<\/a>. Amb ella podr\u00e0s saber quants visitants \u00fanics tens i el perfil de cadascun d'ells, sense perdre cap detall. A m\u00e9s, et permetr\u00e0 saber quins s\u00f3n els <strong>P\u00e0gines que es visiten m\u00e9s sovint<\/strong> i el temps que passa cada grup d'usuaris en elles, cosa que et permetr\u00e0 saber quina zona del web \u00e9s la que m\u00e9s crida l'atenci\u00f3 i quina pot precisar canvis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"URL_Trends\"><\/span>Tend\u00e8ncies d'URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta eina tamb\u00e9 \u00e9s for\u00e7a interessant, ja que et mostra informaci\u00f3 sobre aquells enlla\u00e7os que permeten <strong>accedir al teu lloc o aquells que surten<\/strong>. A m\u00e9s, mantens el control sobre els marcadors socials, una cosa cada cop m\u00e9s important. Tamb\u00e9 et crea un <strong>perfil demogr\u00e0fic<\/strong> d'aquells visitants que t\u00e9 el web i classifica la major part d'ells. Amb aix\u00f2 podr\u00e0s crear nou contingut a disposici\u00f3 de les seves cerques, gustos i necessitats, perqu\u00e8 aquest continu\u00ef accedint al teu web i cada vegada per major per\u00edode de temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com pots veure, les <strong>eines per analitzar el tr\u00e0nsit d'un web<\/strong> solen tenir un objectiu com\u00fa, per\u00f2 no totes fan la mateixa feina ni de la mateixa manera. \u00c9s per aix\u00f2 que has de seleccionar aquella que m\u00e9s s'ajusti a <strong>les teves necessitats<\/strong>. Nom\u00e9s aix\u00ed podr\u00e0s controlar el tr\u00e0nsit del teu web i millorar aquells aspectes que, sota el teu criteri, puguin ser els m\u00e9s indicats per aconseguir els teus objectius.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quan crees un lloc en l\u00ednia \u00e9s important que et facis amb tot tipus de recursos per abordar la informaci\u00f3 que t'oferir\u00e0. Avui tractarem les eines per analitzar el tr\u00e0nsit d'una web. Tens gran quantitat d'elles allotjades en webs gratu\u00eftes, de manera que si en algun moment deixes d'usar els serveis de... <\/p>\n<p class=\"read-more-container\"><a title=\"Eines per analitzar el tr\u00e0nsit d&#039;un web\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/herramientas-analizar-trafico-web\/#more-4012\" aria-label=\"M\u00e9s informaci\u00f3 sobre Eines per analitzar el tr\u00e0nsit d&#039;un lloc web\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":76,"featured_media":4017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[37],"tags":[81,82,83],"class_list":["post-4012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps-plataformas","tag-analizar-trafico-web","tag-herramientas-analisis-trafico-web","tag-medir-trafico-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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