{"id":3694,"date":"2020-03-23T12:52:19","date_gmt":"2020-03-23T12:52:19","guid":{"rendered":"https:\/\/webbing.online\/?p=3694"},"modified":"2026-04-08T13:27:10","modified_gmt":"2026-04-08T13:27:10","slug":"contingut-poc-dens","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/thin-content\/","title":{"rendered":"Qu\u00e8 \u00e9s el contingut prim?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Aconseguir <strong><a href=\"\/ca\/serveis-de-marqueting-digital\/seo\/\">posicionar a Google<\/a><\/strong> per a certs temes de vegades \u00e9s una cosa bastant complicada. De fet, resulta un tema que porta de corball els <strong>redactors de contingut per a p\u00e0gines web<\/strong> que, per molt que s'esforcin, no aconsegueixen veure resultats. El fet que Google detecti el <strong>contingut poc dens<\/strong> (i la seva afectaci\u00f3 al posicionament) \u00e9s un obstacle que s'ha de saltar di\u00e0riament i que, per tant, t'interessar\u00e0 con\u00e8ixer tant si ets propietari d'un lloc web com si et dediques a redactar en l\u00ednia.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/thin-content\/#Thin_content_implica_contenido_vacio\" >Contingut prim implica contingut buit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/thin-content\/#%C2%BFComo_se_genera_el_thin_content\" >Com es genera el contingut prim?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thin_content_implica_contenido_vacio\"><\/span>Contingut prim implica contingut buit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una cosa que ha de quedar clara a tot redactor i a tot aquell que tingui un lloc a Internet \u00e9s que a Google no hi ha qui l'enganyi. Per a aix\u00f2, la seva gran eina Panda va ser llan\u00e7ada al mercat fa anys i es treballa en desenes d'algorismes que analitzen, sense descans, tots els <strong>continguts\nindexats<\/strong>. Aquesta penalitza aquell <strong>contingut buit, fals i que no enriqueixi<\/strong> a l'usuari quan vagi a consumir-lo. Aquest \u00e9s l'anomenat <strong>prim\ncontingut.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pot atraure el lector al principi, per\u00f2, finalment, acaba sent una porqueria que no serveix de res m\u00e9s que per omplir l\u00ednies. Es converteix en una decepci\u00f3 al no satisfer la necessitat que aquest tenia quan el va localitzar.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"647\" src=\"https:\/\/webbing.online\/wp-content\/uploads\/2020\/03\/thin-content.jpg\" alt=\"contingut poc dens\" class=\"wp-image-3699\" srcset=\"https:\/\/webbing.online\/wp-content\/uploads\/2020\/03\/thin-content.jpg 1000w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/03\/thin-content-300x194.jpg 300w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/03\/thin-content-768x497.jpg 768w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/03\/thin-content-500x324.jpg 500w, https:\/\/webbing.online\/wp-content\/uploads\/2020\/03\/thin-content-800x518.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No s'ha de confondre aquest terme amb el de contingut duplicat perqu\u00e8 el <strong>contingut poc dens<\/strong> no cal que hagi estat copiat perqu\u00e8 Panda ho consideri com a simple i in\u00fatil per a l'usuari, encara que, aix\u00f2 s\u00ed, tots dos errors provoquen que el posicionament sigui <strong>molt penalitzat<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_genera_el_thin_content\"><\/span>Com es genera el contingut prim?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>contingut poc dens<\/strong> no \u00e9s cap manera nova de crear contingut. De fet, sempre s'ha utilitzat. Es pot generar f\u00e0cilment de diverses maneres:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Contingut creat per connectors. Correspon al que coneixem com a <strong>SEO de barret negre<\/strong>, \u00e9s a dir, aquell contingut que ha estat\ncopiat a <strong>terceres persones<\/strong>. Tamb\u00e9 aquell en el qual hi posem <strong>kws en espais \u201cocults\u201d o el spinnejat<\/strong>. Es tracta d'un engany en tota regla,\ntot i que Google ha d'utilitzar diversos factors per poder localitzar-lo i considerar\nquin \u00e9s l'original.<\/li><li>Contingut de baix valor. \u00c9s el que es pot trobar en <strong>llocs web afiliats a un lloc web principal<\/strong>. Es tracta de moltes p\u00e0gines amb contingut molt semblant que porten totes a un lloc principal. Els webs secundaris o de suport no ofereixen res noved\u00f3s. Seria interessant crear contingut de valor i que sigui creatiu per no convertir-se en contingut afiliat.<\/li><li><strong>Raspallat web<\/strong>. Aix\u00ed es denomina la c\u00f2pia de contingut o imatges que pertanyen a tercers. \u00c9s una pr\u00e0ctica molt habitual, per\u00f2 que cada vegada es penalitza m\u00e9s des de Panda. Per aix\u00f2, recomanem\n<strong>no crear p\u00e0gines i dominis diferents<\/strong> per a un producte o una empresa;\n\u00e9s millor una \u00fanica web amb contingut dissenyat especialment per a ella.<\/li><li>Utilitzar <strong>p\u00e0gines d'entrada per classificar\na Google<\/strong>. Les p\u00e0gines d'entrada generen informaci\u00f3 err\u00f2nia a la p\u00e0gina de resultats del cercador. Aconsegueixen el posicionament del web, per\u00f2 sense que serveixi per a res a l'usuari. \u00c9s un dels factors pels quals m\u00e9s penalitza Panda i un dels motius principals pels quals es va crear aquesta eina.<\/li><\/ul>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Google controla i cronometra el temps que passa un usuari revisant el <strong><a href=\"\/ca\/serveis-de-marqueting-digital\/disseny-web-2\/\">contingut d'un web<\/a><\/strong>. Per tant, determina que si l'usuari hi passa temps \u00e9s que considera que el contingut \u00e9s d'utilitat per a ell. Per tant, si t'arrisques a incloure <strong>contingut poc dens<\/strong>, ; aix\u00f2 afectar\u00e0 a <strong>posicionament SEO i la teva web descendir\u00e0 en el r\u00e0nquing<\/strong> que utilitza per mostrar resultats. No deixis que l'opini\u00f3 de Panda afecti la teva p\u00e0gina web i dedica hores a treballar en un contingut net i \u00fatil per a l'usuari final; sempre val la pena!<\/p>","protected":false},"excerpt":{"rendered":"<p>Aconseguir posicionar a Google per a certs temes de vegades \u00e9s una cosa bastant complicada. De fet, resulta un tema que porta de cap els redactors de contingut de p\u00e0gines web que, per molt que s'esforcin, no aconsegueixen veure resultats. El fet que Google detecti el thin content (i la seva afectaci\u00f3 al posicionament) \u00e9s \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Qu\u00e8 \u00e9s el contingut prim?\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/thin-content\/#more-3694\" aria-label=\"M\u00e9s informaci\u00f3 sobre \u00bfQu\u00e9 es el Thin Content?\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":76,"featured_media":3696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[36],"tags":[33,35,34,32],"class_list":["post-3694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenido-web","tag-contenido-vacio","tag-content-thin","tag-indexar","tag-thin-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Thin content o contenido vacio? | Webbing<\/title>\n<meta name=\"description\" content=\"El thin content no es ninguna manera novedosa de crear contenido. 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