{"id":13694,"date":"2026-11-06T07:53:33","date_gmt":"2026-11-06T07:53:33","guid":{"rendered":"https:\/\/webbing.online\/?p=13694"},"modified":"2026-11-09T09:01:12","modified_gmt":"2026-11-09T09:01:12","slug":"seo-local-a-mataro-com-sortir-a-google-maps-quan-et-busquen-al-maresme","status":"publish","type":"post","link":"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/","title":{"rendered":"SEO local a Matar\u00f3: com sortir a Google Maps quan et busquen al Maresme"},"content":{"rendered":"<p>Quan alg\u00fa busca \u00abfisioterapeuta Matar\u00f3\u00bb o \u00abreformes Premi\u00e0\u00bb des del m\u00f2bil, Google no mostra primer una llista de webs: mostra un mapa amb tres negocis. Aquest bloc atrau la majoria dels clics i les trucades. Si el teu negoci no apareix all\u00e0, per a aquesta persona no existeix, tot i que tens una web estupenda.<\/p>\n<p>Aquesta guia explica qu\u00e8 decideix qui surt en aquest mapa i qu\u00e8 pots fer tu, pas a pas, si tens un negoci a Matar\u00f3 o en qualsevol poble del Maresme.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Commuta la taula de continguts\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Commuta<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Que_es_el_SEO_local_y_por_que_en_el_Maresme_es_distinto\" >Qu\u00e8 \u00e9s el SEO local i per qu\u00e8 a la Costa Brava \u00e9s diferent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Los_tres_factores_que_decide_Google\" >Els tres factors que decideixen Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Paso_1_una_ficha_de_Google_Business_completa_de_verdad\" >Pas 1: una fitxa de Google Business realment completa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Paso_2_resenas_el_factor_que_mas_mueve_el_mapa\" >Pas 2: ressenyes, el factor que m\u00e9s mou el mapa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Paso_3_una_web_que_hable_de_tu_zona\" >Pas 3: una web que parli de la teva zona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Paso_4_menciones_y_enlaces_locales\" >Pas 4: mencions i enlla\u00e7os locals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Errores_que_vemos_a_menudo_en_negocios_del_Maresme\" >Errors que sovint veiem en negocis del Maresme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#Ejemplos_cerca_de_ti\" >Exemples propers a tu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#%C2%BFLo_hacemos_juntos\" >Ho fem junts?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_SEO_local_y_por_que_en_el_Maresme_es_distinto\"><\/span>Qu\u00e8 \u00e9s el SEO local i per qu\u00e8 a la Costa Brava \u00e9s diferent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El SEO local \u00e9s la feina per apar\u00e8ixer en les cerques amb intenci\u00f3 de proximitat: les que porten el nom d\u2019una ciutat (\u00abdentista Matar\u00f3\u00bb), les de \u00abprop meu\u00bb i les que Google interpreta com locals tot i que no diguin on (\u00abserralleria urgent\u00bb).<\/p>\n<p>Al Maresme passa una cosa especial: els pobles estan molt units. Una cerca feta a Vilassar de Mar pot ensenyar negocis de Premi\u00e0, Cabrils o Matar\u00f3. Aix\u00f2 \u00e9s una oportunitat: amb un bon treball local no compites nom\u00e9s al teu carrer, sin\u00f3 a tota la comarca. I la teva compet\u00e8ncia gaireb\u00e9 mai no \u00e9s una gran empresa de Barcelona, sin\u00f3 el negoci del costat que ha cuidat millor la seva fitxa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Los_tres_factores_que_decide_Google\"><\/span>Els tres factors que decideixen Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google ho resumeix en tres idees. \u00c9s convenient entendre'ls abans de tocar res:<\/p>\n<ul>\n<li><strong>Import\u00e0ncia:<\/strong> si la vostra fitxa i el vostre lloc web indiquen clarament que feu exactament el que la persona busca.<\/li>\n<li><strong>Dist\u00e0ncia:<\/strong> Com m\u00e9s t'acostis a qui busca o a la ciutat que menciona, no es pot canviar, per\u00f2 s\u00ed aprofitar-ho b\u00e9.<\/li>\n<li><strong>Promin\u00e8ncia:<\/strong> El teu negoci sembla conegut i fiable. Aqu\u00ed s'inclouen les ressenyes, els enlla\u00e7os des d'altres webs i les mencions en directoris i mitjans locals.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Paso_1_una_ficha_de_Google_Business_completa_de_verdad\"><\/span>Pas 1: una fitxa de Google Business realment completa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La fitxa del perfil de Google Business \u00e9s la pe\u00e7a central. La majoria que veiem al Maresme est\u00e0 a mitges. Comproveu aix\u00f2:<\/p>\n<ul>\n<li><strong>Categoria principal exacta.<\/strong> \u00c9s el factor m\u00e9s important. \u00abFisioterapeuta\u00bb no \u00e9s el mateix que \u00abClinica de fisioter\u00e0pia\u00bb. Escull el que descrigui el teu negoci principal i afegeix secundaris nom\u00e9s si realment els fas.<\/li>\n<li><strong>Nom real de l'empresa,<\/strong> sense afegir paraules clau. Google penalitza els noms exagerats.<\/li>\n<li><strong>Direcci\u00f3, tel\u00e8fon i horari<\/strong> Identics als de la teva web i als dels directoris. Inclou les festes locals, com Les Santes a Matar\u00f3.<\/li>\n<li><strong>Serveis i productes<\/strong> amb una descripci\u00f3 breu de cadascun.<\/li>\n<li><strong>Fotos pr\u00f2pies i recents:<\/strong> F\u00e0cilment reconeixible per la seva fa\u00e7ana, el seu interior, el seu equipament i els treballs realitzats. Les fitxes amb fotos reals reben m\u00e9s visites que les que nom\u00e9s tenen el logotip.<\/li>\n<li><strong>Publicacions:<\/strong> una cada setmana, encara que sigui breu (una oferta, un treball acabat, una novetat). Els diuen a Google que el negoci est\u00e0 viu.<\/li>\n<\/ul>\n<p>Si vols el detall de cada apartat de la fitxa, ho tenim explicat en <a href=\"\/ca\/perfil-de-negoci-de-google\/\">La nostra guia de Google Business Profile<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_2_resenas_el_factor_que_mas_mueve_el_mapa\"><\/span>Pas 2: ressenyes, el factor que m\u00e9s mou el mapa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les ressenyes influeixen en la posici\u00f3 i, sobretot, en si et trien a tu o al de al costat. El que funciona:<\/p>\n<ul>\n<li>Demana la ressenya just despr\u00e9s d'un bon servei, amb el link directe a la teva fitxa (per WhatsApp o al ticket).<\/li>\n<li>Busqui const\u00e0ncia, no pics: deu ressenyes en un cap de setmana i res en sis mesos sembla estrany.<\/li>\n<li>Respon al\u00b7legant amb calma i amb el nom de la persona que li ha contestat. El lector de la resposta \u00e9s el proper client.<\/li>\n<li>No compres ressenyes ni oferixes descomptes a canvi: incompleixes les normes de Google i aix\u00f2 et pot fer perdre la qualificaci\u00f3.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Paso_3_una_web_que_hable_de_tu_zona\"><\/span>Pas 3: una web que parli de la teva zona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La fitxa i el lloc web es reforcen m\u00fatuament. La teva web ha de dir clarament qu\u00e8 fas i on: el nom de la teva ciutat al t\u00edtol de la p\u00e0gina principal, una p\u00e0gina per cada servei important i, si atenes a diversos pobles, explicar-ho amb exemples reals de treballs en cada un d'ells.<\/p>\n<p>I ha de carregar r\u00e0pid al m\u00f2bil, perqu\u00e8 la majoria de cerques locals es fan des del m\u00f2bil i moltes vegades amb pressa. Si la teva web \u00e9s antiga o no la pots actualitzar, potser hauries de comen\u00e7ar per all\u00e0: \u00e9s el que fem a <a href=\"\/ca\/serveis-de-marqueting-digital\/disseny-web-2\/mataro\/\">disseny web a Matar\u00f3<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_4_menciones_y_enlaces_locales\"><\/span>Pas 4: mencions i enlla\u00e7os locals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google confia m\u00e9s en un negoci del que es parla al seu entorn. Algunes fonts a l'abast de qualsevol pime del Maresme:<\/p>\n<ul>\n<li>Directori de l'ajuntament, l'associaci\u00f3 de comerciants o el gremi del teu sector.<\/li>\n<li>Col\u00b7laboracions amb entitats locals: un club esportiu, una festa popular, una escola.<\/li>\n<li>Premsa i blocs de la comarca, quan tingueu alguna cosa a explicar.<\/li>\n<li>Prove\u00efdors i clients amb els quals treballes i que et puguin connectar.<\/li>\n<\/ul>\n<p>El m\u00e9s important \u00e9s que les dades (nom, adre\u00e7a i tel\u00e8fon) siguin sempre les mateixes en tots els llocs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Errores_que_vemos_a_menudo_en_negocios_del_Maresme\"><\/span>Errors que sovint veiem en negocis del Maresme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Dos fitxes per al mateix negoci, una antiga i una nova, que s'eliminen la visibilitat l'una de l'altra.<\/li>\n<li>Utilitzar la direcci\u00f3 de casa o un apartat de correu per sortir en un poble on no s'at\u00e9n.<\/li>\n<li>Una web sense la ciutat ni els serveis en els t\u00edtols.<\/li>\n<li>Deixar la fitxa sense tocar durant anys.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ejemplos_cerca_de_ti\"><\/span>Exemples propers a tu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hem treballat la fitxa i la web alhora amb empreses de la comarca com <a href=\"\/ca\/portafoli\/opulence-de-irene-salo-de-bellesa-premia-de-mar\/\">Opulence by Irene<\/a> a Premi\u00e0 de Mar, <a href=\"\/ca\/portafoli\/retols-cabrils-retolacio-cabrils\/\">R\u00f3tulos Cabrils<\/a>, <a href=\"\/ca\/portafoli\/sisavat-enginyeria-disseny-industrial-argentona\/\">Sisavat<\/a> a Argentona o <a href=\"\/ca\/portafoli\/espai-la-flama-oci-canyamars\/\">Espai La Flama<\/a> A Dosrius. Cada cas explica qu\u00e8 es va fer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFLo_hacemos_juntos\"><\/span>Ho fem junts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tot el que heu dit ho podeu fer vosaltres amb temps i const\u00e0ncia. Si preferiu que ho fem nosaltres, som una empresa <a href=\"\/ca\/serveis-de-marqueting-digital\/seo\/mataro\/\">ag\u00e8ncia SEO a Matar\u00f3<\/a>, amb oficina al TecnoCampus, i sempre comencem amb una auditoria de la teva fitxa, la teva web i la compet\u00e8ncia de la zona.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando alguien busca \u00abfisioterapeuta Matar\u00f3\u00bb o \u00abreformas Premi\u00e0\u00bb desde el m\u00f3vil, Google no ense\u00f1a primero una lista de webs: ense\u00f1a un mapa con tres negocios. Ese bloque se lleva la mayor\u00eda de clics y llamadas. Si tu negocio no aparece ah\u00ed, para esa persona no existe, aunque tengas una web estupenda. Esta gu\u00eda explica qu\u00e9 &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"SEO local a Matar\u00f3: com sortir a Google Maps quan et busquen al Maresme\" class=\"read-more button\" href=\"https:\/\/webbing.online\/ca\/seo-local-en-mataro-como-salir-en-google-maps-cuando-te-buscan-en-el-maresme\/#more-13694\" aria-label=\"M\u00e9s informaci\u00f3 sobre SEO local en Matar\u00f3: c\u00f3mo salir en Google Maps cuando te buscan en el Maresme\">Llegir m\u00e9s<\/a><\/p>","protected":false},"author":0,"featured_media":13715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"class_list":["post-13694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO local en Matar\u00f3: 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