Agencia SEM en Barcelona | Google Ads & PPC | Webbing<\/title>\n<meta name=\"description\" content=\"Invierte en Google Ads (Adwords) de forma inteligente. Creamos, analizamos y optimizamos tus campa\u00f1as para incrementar tus beneficios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webbing.online\/ca\/serveis-mkt-digital\/sem\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agencia SEM en Barcelona | Google Ads & PPC | Webbing\" \/>\n<meta property=\"og:description\" content=\"Invierte en Google Ads (Adwords) de forma inteligente. Creamos, analizamos y optimizamos tus campa\u00f1as para incrementar tus beneficios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webbing.online\/ca\/serveis-mkt-digital\/sem\/\" \/>\n<meta property=\"og:site_name\" content=\"Webbing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webbingbarcelona\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-25T08:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webbing.online\/wp-content\/uploads\/2019\/11\/ppc-sem.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@webbingbcn\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webbing.online\/ca\/serveis-mkt-digital\/sem\/\",\"url\":\"https:\/\/webbing.online\/ca\/serveis-mkt-digital\/sem\/\",\"name\":\"Agencia SEM en Barcelona | Google Ads & PPC | Webbing\",\"isPartOf\":{\"@id\":\"https:\/\/webbing.online\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webbing.online\/ca\/serveis-mkt-digital\/sem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webbing.online\/ca\/serveis-mkt-digital\/sem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webbing.online\/wp-content\/uploads\/2019\/11\/ppc-sem.jpg\",\"datePublished\":\"2019-11-27T15:15:03+00:00\",\"dateModified\":\"2020-02-25T08:46:29+00:00\",\"description\":\"Invierte en Google Ads (Adwords) de forma inteligente. 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SEM (Search Engine Marketing), es tracta de crear campanyes d’anuncis de pagament per clic en internet a trav\u00e9s del cercador de Google.<\/strong><\/p>\n\n\n\n

Aquests anuncis d’empreses s\u00f3n els que apareixen tant amunt com a la part dreta de la p\u00e0gina de Google quan fem una recerca. Per a aquestes campanyes publicit\u00e0ries online<\/strong> s’han d’establir uns objectius de p\u00fablic i mercat concrets, aix\u00ed com quines paraules clau farem servir i quina quantitat hem \/ volem invertir.\u00a0 <\/p>\n<\/div>\n\n\n\n

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\n \n Qu\u00e8 \u00e9s una ag\u00e8ncia de SEM i PPC?<\/label>\n
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Una ag\u00e8ncia especialitzada en estrat\u00e8gia SEM i PPC domina les eines, sistemes, procesos i plataformes de publicitat digital per complir amb els objectius del client. S\u00f3n estrat\u00e8gies a curt termini<\/strong> per obtenir leads, ventes, tamb\u00e9 branding, ja que proporcionen resultats immediats.<\/p>\n
Una ag\u00e8ncia de m\u00e0rqueting digital experta en SEM i PPC est\u00e0 conformada per professionals certificats a els principals cercadors, tots ells especialistes en formats PPC (paid media), analistes web i desenvolupadors web per implementar codis de seguiment que mesurin el rendiment de les campanyes<\/strong>.<\/p>\n <\/div>\n <\/div>\n
\n \n Com el SEM pot ajudar al teu negoci?<\/label>\n
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Introduir accions SEM dins de l’estrat\u00e8gia digital del teu negoci ens permetr\u00e0 atreure tr\u00e0fic qualificat al teu lloc web. A trav\u00e9s d’un minuci\u00f3s estudi de les paraules clau principals del teu negoci, habilitar campanyes d’anuncis que responguin exactament a la cerca de l’usuari ens far\u00e0 captar al p\u00fablic objectiu del teu negoci<\/strong>.<\/p>\n
Una estrat\u00e8gia SEM s’implementa en pocs dies i proporciona resultats immediats que es poden mesurar des del primer moment. Si el lloc web de la teva empresa no est\u00e0 ben optimitzat per a una adequada campanya de publicitat digital, els nostres experts en SEM creguin landings pages espec\u00edfiques<\/strong> segons els teus productes\/serveis per a convertir les visites en potencials clients.<\/p>\n
Les campanyes SEM poden donar excel\u00b7lents resultats amb inversions modestes. Implementant seguiments de conversi\u00f3, controlem la despesa i mesurem el ROI per a valorar el rendiment de l’estrat\u00e8gia.<\/p>\n <\/div>\n <\/div>\n
\n \n Per qu\u00e8 el SEM \u00e9s important?<\/label>\n
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El 96% de les cerques online a Espanya es fan en Google. En un mercat saturat de marques buscant el clic de l’usuari digital, les campanyes SEM permeten configurar anuncis que responen exactament a les necessitats de qui busca els teus productes\/serveis.<\/p>\n
Amb una estrat\u00e8gia SEM ben plantejada, el teu negoci superar\u00e0 a la compet\u00e8ncia<\/strong> ben posicionada org\u00e0nicament durant mesos en les SERP.<\/p>\n <\/div>\n <\/div>\n
\n \n Quins s\u00f3n els beneficis del SEM?<\/label>\n
\nQuan l’estudi de viabilitat previ determina la idone\u00eftat d’una estrat\u00e8gia SEM, els beneficis per al teu negoci s\u00f3n m\u00faltiples:\n
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Atreure tr\u00e0nsit qualificat (target objectiu) al teu web.<\/li>\n
Resultats immediats amb inversions moderades.<\/li>\n
Publicitat no invasiva que respon a les necessitats dels usuaris.<\/li>\n
F\u00e0cil mesurament del ROI de les campanyes.<\/li>\n
Campanyes rendibles i sostenibles.<\/li>\n
Augmentar la visibilitat del teu lloc web.<\/li>\n
Controlar totes les facetes del proc\u00e9s.<\/li>\n
Segmentar anuncis per ubicaci\u00f3, idioma, edat, horari\u2026<\/li>\n
F\u00e0cil implementaci\u00f3 amb altres productes de Google (Google Analytics, My Business, Tag Manager\u2026)<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/body>\n<\/html>\n<\/div><\/div>\n\n\n\n
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Metodologia que seguim a l’hora d’oferir un servei de PPC<\/p>\n\n\n\n
Cada campanya SEM que implementem a Webbing segueix una metodologia precisa que garanteix la seva correcta optimitzaci\u00f3 de cara a aconseguir els millors resultats<\/strong>. A m\u00e9s, existeix una fluida comunicaci\u00f3 i reportis peri\u00f2dics amb el client per a analitzar rendiment, resoldre dubtes i plantejar millores.<\/p>\n\n\n\n
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Una metodologia SEM basada en:<\/strong><\/p>\n
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Anal\u00edtica de l’empresa i del sector per a determinar viabilitat, plataformes on actuar i estrat\u00e8gia a seguir.<\/li>\n
An\u00e0lisi de keywords.<\/li>\n
Disseny de campanyes.<\/li>\n
Gesti\u00f3 i optimitzaci\u00f3 de comptes.<\/li>\n
Supervisi\u00f3 di\u00e0ria per a implementar millores.<\/li>\n
Mesurament de rendiment.<\/li>\n
Enviament d’informes al client.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Plataformes en les quals oferim serveis de PPC<\/p>\n\n\n\n
Els nostres experts en SEM i PPC s\u00f3n natius digitals de les principals plataformes de publicitat digital:<\/p>\n\n\n\n
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Facebook Ads<\/p>\n\n\n\n
Un dels formats m\u00e9s emprats en la publicitat digital a causa de l’alt volum de perfils que existeixen. Publicitat basada en les \u00e0mplies possibilitats de segmentaci\u00f3<\/strong> per a impactar a l’audi\u00e8ncia m\u00e9s id\u00e8ntica possible als teus interessos.<\/p>\n<\/div>\n\n\n\n
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Instagram Ads<\/p>\n\n\n\n
Integrada en el Centre d’Anuncis de Facebook, la popularitat d’aquesta xarxa social en els \u00faltims anys la converteix en espai indispensable en la nostra estrat\u00e8gia de PPC. Creativitats impactants, missatges amb CTA en les hist\u00f2ries, anuncis storytelling<\/em>\u2026 garanteixen un alt engagement<\/em><\/strong> per part de l’audi\u00e8ncia.<\/p>\n<\/div>\n\n\n\n
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Google Ads<\/p>\n\n\n\n
Analitzem el teu sector i escometem les campanyes m\u00e9s id\u00f2nies<\/strong>, ja siguin de cerca, display, shopping o v\u00eddeo (<\/em>Youtube). Les valuoses opcions de remarketing<\/em> ens permetran impactar a usuaris que hagin visitat el teu lloc web sense complir algun dels objectius que t’interessen.<\/p>\n<\/div>\n<\/div>\n\n\n\n
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Twitter Ads<\/p>\n\n\n\n
Publicitat viral que ens permet obtenir f\u00e0cilment seguidors<\/strong>, abast, pot\u00e8ncia el branding <\/em>o llan\u00e7ar promocions especials.<\/p>\n<\/div>\n\n\n\n
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LinkedIn Ads<\/p>\n\n\n\n
LinkedIn posa al servei de l’anunciant diferents formats<\/strong> per a aconseguir els usuaris que necessitem. Anuncis de textos, display, contingut patrocinat o a trav\u00e9s de missatges directes a les b\u00fasties d’entrada.<\/p>\n<\/div>\n\n\n\n
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Publicitat program\u00e0tica (DSP & DMP)<\/p>\n\n\n\n
Dominem l’optimitzaci\u00f3 i gesti\u00f3 dels entorns de publicitat program\u00e0tica perqu\u00e8 els anuncis display<\/strong> impactin al nostre target objectiu al menor cost possible.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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El nostre enfocament en els reportis de pay per clic<\/p>\n\n\n\n
Des de Webbing rebr\u00e0s informes puntuals i detallats<\/strong> del rendiment de les campanyes i de la labor dels nostres professionals especialistes en estrat\u00e8gies SEM.<\/p>\n\n\n\n
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Busquem que l’informe SEM que rebis mostri de la forma m\u00e9s clara:<\/strong><\/p>\n
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Rendiment<\/li>\n
Costos<\/li>\n
Conversions (consecuci\u00f3 d’objectius)<\/li>\n
Plataformes d’actuaci\u00f3<\/li>\n
Accions, \u00e0rees de treball i divisi\u00f3 d’hores de treball des de Webbing<\/li>\n<\/ul>\n
Emprem les eines d’anal\u00edtica web i publicitat digital m\u00e9s avan\u00e7ades per a l’elaboraci\u00f3 d’uns informes gr\u00e0fics, nets i estructurats<\/strong> que et siguin f\u00e0cils d’analitzar i de comprendre.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Aconsegueix una campanya SEM o PPC adaptada a les teves necessitats<\/h3>\n\n
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He llegit i accepto la Pol\u00edtica de Privacitat<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n
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Aprende los b\u00e1sicos del PPC y SEM<\/p>\n\n\n\n
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\u00bfQu\u00e9 es el SEM? Todo lo que tienes que saber<\/p>
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\u00bfQu\u00e9 es el SEM? Todo lo que tienes que saber<\/p>
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\u00bfQu\u00e9 es el SEM? Todo lo que tienes que saber<\/p>
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eu malesuada erat, sit amet semper magna.<\/p><\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Preguntes freq\u00fcents<\/p>\n\n\n\n\n\n
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\n \n Quina \u00e9s la difer\u00e8ncia entre PPC i SEM?<\/label>\n
\nSEM \u00e9s la publicitat en cercadors (SERP\u2019s, resultats de cerca) mentre que PPC es refereix a la publiqueu en qualsevol altre suport digital que tinguem (xarxes socials, email m\u00e0rqueting, display, afiliats\u2026).\n <\/div>\n <\/div>\n
\n \n Com se’t cobra en PPC?<\/label>\n
\nLes campanyes PPC (Pay per clic) et cobren per interacci\u00f3<\/strong>. Cada vegada que un usuari faci clic en l’anunci, la plataforma et cobra una quantitat. El preu per interacci\u00f3 dep\u00e8n de diferents factors com la compet\u00e8ncia i la qualitat de l’anunci.\n <\/div>\n <\/div>\n
\n \n Quina \u00e9s la difer\u00e8ncia entre SEO i SEM?<\/label>\n
\nEl SEO treballa el posicionament org\u00e0nic<\/strong> d’una web o una app a trav\u00e9s de l’optimitzaci\u00f3 del lloc, estructuraci\u00f3 l\u00f2gica a trav\u00e9s de paraules clau buscades per usuaris i el contingut rellevant. Per part seva, el SEM s\u00f3n una s\u00e8rie d’accions de m\u00e0rqueting de pagament<\/strong> en cercadors com Google, basat principalment en un estudi de les paraules clau m\u00e9s buscades que es relacionen amb els teus productes\/serveis.\n <\/div>\n <\/div>\n
\n \n Quina \u00e9s la difer\u00e8ncia entre SEO i PPC?<\/label>\n
\nEl SEO capta tr\u00e0nsit a la nostra web o app de manera org\u00e0nica, \u00e9s a dir, a trav\u00e9s d’una s\u00e8rie d’accions sense cost per al client; les accions de PPC impliquen un cost per cada interacci\u00f3 dels usuaris amb els nostres anuncis\/contingut.\n <\/div>\n <\/div>\n
\n \n Qu\u00e8 \u00e9s millor, SEO o SEM?<\/label>\n
\nNo es tracta de qu\u00e8 \u00e9s millor o pitjor, sin\u00f3 de quina estrat\u00e8gia \u00e9s m\u00e9s beneficiosa per al client<\/strong>. La recomanaci\u00f3 \u00e9s combinar totes dues estrat\u00e8gies. El SEO \u00e9s una estrat\u00e8gia a llarg termini, i el SEM de curt, encara que si funciona, les marques solen mantenir-la en el temps de manera indefinida.\n <\/div>\n <\/div>\n
\n \n Quina \u00e9s la relaci\u00f3 entre SEO i SEM?<\/label>\n
\nTotes dues estrat\u00e8gies es basen en una an\u00e0lisi de paraules clau fonamentals<\/strong> perqu\u00e8 els usuaris trobin la web\/app del client i els seus productes\/serveis.\n <\/div>\n <\/div>\n
\n \n Com es combinen les estrat\u00e8gies SEO i SEM?<\/label>\n
\nQuan es comen\u00e7a a utilitzar el m\u00e0rqueting digital per a guanyar clients<\/strong> i aconseguir objectius empresarials, el SEM et permet aconseguir-los gaireb\u00e9 immediatament, mentre que el SEO \u00e9s una estrat\u00e8gia on els objectius costa m\u00e9s temps obtenir-los, tamb\u00e9 cal destacar que seran gaireb\u00e9 permanents una vegada reeixits, mentre que el SEM, en el moment en qu\u00e8 deixes d’invertir, deixes de rebre leads.\n <\/div>\n <\/div>\n
\n \n Google Ads \u00e9s SEM?<\/label>\n
\nGoogle Ads \u00e9s la plataforma m\u00e9s usada a Espanya dins del SEM per\u00f2 dins d’aquesta estrat\u00e8gia tamb\u00e9 podria considerar-se la compra program\u00e0tica o fins i tot accions de PPC.\n <\/div>\n <\/div>\n
\n \n S\u00f3n Google Ads i PPC el mateix?<\/label>\n
\nNo s\u00f3n el mateix. Google Ads \u00e9s la plataforma de Google per a configurar campanyes d’anuncis basades en les cerques dels usuaris, mentre que PPC s\u00f3n campanyes en diferents plataformes com XXSS o prove\u00efdors de serveis d’email on et cobren per interacci\u00f3 de l’usuari amb els anuncis<\/strong>.\n <\/div>\n <\/div>\n
\n \n Com d’efectiu \u00e9s el PPC?<\/label>\n
\nDep\u00e8n del sector i dels productes\/serveis que s’embenen per\u00f2 un CTR (xifra obtinguda de dividir impressions i clics) acceptable es considera a partir d’un 3%.\n <\/div>\n <\/div>\n
\n \n Qu\u00e8 \u00e9s millor Google Ads o Facebook Ads?<\/label>\n
\nAmbdues s\u00f3n les vies m\u00e9s utilitzades pels usuaris a Espanya per a fer publicitat digital i aconseguir els seus objectius de vendes, leads o branding. Majorit\u00e0riament, l’usuari de Google ho \u00e9s tamb\u00e9 en Facebook, per\u00f2 basant-nos en una exhaustiva an\u00e0lisi del target objectiu de la teva marca<\/strong>, podria ser que una plataforma an\u00e9s m\u00e9s recomanable que l’altra.\n <\/div>\n <\/div>\n <\/div>\n<\/body>\n<\/html>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
Altres serveis digitals que oferim<\/p>\n\n\n\n
\n
\n
Social Media<\/p>
Les xarxes socials potencien el branding de les empreses.<\/p><\/a>\n<\/div>\n\n\n\n
\n
Posicionament SEO<\/p>
Implementem el SEO m\u00e0rqueting tamb\u00e9 per a l’app m\u00f2bil del teu negoci.<\/p><\/a>\n<\/div>\n\n\n\n
\n
Analitica web<\/p>
L’anal\u00edtica ens mostra com naveguen els usuaris quan busquen informaci\u00f3.<\/p><\/a>\n<\/div>\n\n\n\n
\n
Disseny Web<\/p>
Un disseny web correcte facilita als usuaris l’acc\u00e9s al contingut web que busquen.<\/p><\/a>\n<\/div>\n\n\n\n
\n
Disseny d’APPS<\/p>
El nostre equip de professionals garanteix uns rendiments d’ASO de m\u00e0xima qualitat.<\/p><\/a>\n<\/div>\n\n\n\n
\n
Hosting<\/p>
Un bon rendiment del teu servidor web \u00e9s fonamental per a competir a la resta de webs del sector.<\/p><\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"
SEM (Search Engine Marketing), es tracta de crear campanyes d’anuncis de pagament per clic en internet a trav\u00e9s del cercador de Google. Aquests anuncis d’empreses s\u00f3n els que apareixen tant amunt com a la part dreta de la p\u00e0gina de Google quan fem una recerca. Per a aquestes campanyes publicit\u00e0ries online s’han d’establir uns objectius … <\/p>\n
Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":76,"featured_media":0,"parent":3242,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pgc_sgb_lightbox_settings":"","footnotes":"","_vp_format_video_url":"","_vp_image_focal_point":[]},"yoast_head":"\nAgencia SEM en Barcelona | Google Ads & PPC | Webbing<\/title>\n<meta name=\"description\" content=\"Invierte en Google Ads (Adwords) de forma inteligente. 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